FIFA Pushes Data Gathering Technology Forward to Enhance Broadcasting of the Beautiful Game

FIFA pushes data gathering technology forward to enhance broadcasting of the beautiful game By Heather McLean, Editor

Monday, November 4, 2019 - 10:08

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FIFA Pablo Mari celebrates with teammates after scoring during a second leg semi-final match between Flamengo and Gremio as part of Copa Conmebol Libertadores at Maracana Stadium on 23 October 2019 in Rio de Janeiro, Brazil [source: Getty Images]

FIFA is continuing its quest to standardise raw data collection during training and football matches by its stakeholders, including broadcasters and club coaches.

During October, data gathering equipment was tested at the Barca Innovation Hub at the Nou Camp in Barcelona, supervised by a team of experts from the University of Victoria in Australia, an entity that has been collaborating with FIFA throughout this project.

The scheme is part of the ongoing 2015 mandate from the International Football Association Board (IFAB) for FIFA to develop a global professional standard for electronic performance and tracking systems (EPTS), which should guarantee a certain quality of collected data, following the IFAB's ruling in that same year to allow the use of wearable technology in official matches.

This programme has been developed as a method to quantify the accuracies of the various systems available.

Speaking to SVG Europe from the FIFA Under 17's World Cup in Brazil, Johannes Holzm ller, director of football technology and innovation in FIFA's football technical development division, explained: This development became even more important with the decision taken by the IFAB in March 2018 that coaches can receive data for medical or sporting purposes in the technical area during a match.

As a result of an extensive research and consultation period (2015 to 2018) on this matter, FIFA has developed with the support of Victoria University from Melbourne a Quality Programme for EPTS. This programme has been developed as a method to quantify the accuracies of the various systems available, he noted.

The practical application of this particular study in Barcelona is focused on the analysis of the game for club coaches and medical teams of the clubs, as well as to extend the quality of sport broadcasting by providing more information.

Improving the football experience

One of the four FIFA VAR rooms at the Parisian IBC for the 2019 FIFA Women's World Cup

Said Holzm ller: FIFA's overall goal is to improve the football experience for referees, teams and fans. The collaboration with Barca Innovation Hub gives us the opportunity to have access to stadium and training facilities like the Mini Estadi, Mas a or Camp Nou, where we can test in close collaboration with the football world new technologies and innovations in football.

Moreover, Barca Innovation Hub shares the same philosophy with us that innovation in football can only happen if we work altogether and publicly share the latest developments.

Holzm ller stated that data is becoming ever-more important for broadcasters, viewers, and the players themselves: As we have already seen in the last years, football data become more and more important on and off the pitch. In our view the next development step in football will be that the outputs of the technologies used in stadiums will be connected to each other. As an example, accurate tracking data will play an important role for the automation of event data.

How exactly this data is then used by the various stakeholders is for them to answer as the core focus of this stage is to ensure accurate and valid data for all users.

Moreover, new sources of football data will be available soon, like limb-tracking technology and we learned at the FIFA Women's World Cup France 2018 that almost all teams used wearable technology at their official matches. Because there is no certainty, it is even more important to ensure there is a minimum threshold on such technologies as competition outputs, contracts or even careers could depend on it, he went on.

On the broadcast perspective, after the World Cup in Russia in 2018 FIFA decided to develop its own football data ecosystem for FIFA tournaments as of 2020. Commented Holzm ller: The aim is that FIFA's internal and external stakeholders will be able to use the released football data in real-time, post-match or post-tournament via a platform, which will serve as FIFA's single football data source. To clarify, football data refers to data collected of the actions and movements of players and match officials on the pitch during a match referred to as tracking (X-,Y-,Z- coordinates) and event data (events happening on the pitch).

However, he added: How exactly this data is then used by the various stakeholders is for them to answer as the core focus of this stage is to ensure accurate and valid data for all users. We only ensure that the collected and processed football data has a certain quality and is available when needed.

High quality and accurate data

FIFA is carrying out this testing on behalf of broadcasters and other stakeholders of the game to ensure that the technology at the core of data gathering from matches is of a high and accurate quality.

Holzm ller said that this is something that stakeholders could be doing themselves, however, due to the large number of end-users that use this data, (understanding that FIFA starts from the needs of the teams and match officials when it comes to data accuracy,) FIFA proactively chose to implement a global standard for these technologies in order to provide an overview of accurate systems in the market as supportive information .

The tests, carried out in several sessions at Nou Camp this month, have focused on indicators of positioning and speed of players. The measurements were made with the help of thirty students from the Barcelona

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