
AMC Networks International in Latin America increase its operational effectiveness with IBMS La soluci n de Sintecmedia permote a AMCNI LA gestionar contenidos, derechos y medios con una sola herramienta. AMC Networks International en Am rica Latina, una unidad de negocios de AMC Networks International (AMCNI), ha implementado el sistema de gesti n de ventas y contenidos de Sintecmedia IBMS. IBMS Sales and Content ha sido seleccionada como la piedra angular de la reorganizaci n de las operaciones de radiodifusi n el operador audiovisual. El reemplazo de m ltiples sistemas heredados con una soluci n integrada ha permitido a AMCNI LA ejecutar una nueva estrategia con un sistema de administraci n de contenido y un flujo de trabajo operacional en toda la regi n.
Rodolfo Garc a Cosin, CTO de AMCNI LA, destaca que con IBMS vamos a ser capaces de gestionar contenidos, derechos y medios con una sola herramienta de gesti n, que era nuestra meta clave. Estamos reemplazando nuestros sistemas legados y moviendo todas las oficinas e instalaciones en toda la regi n a un flujo de trabajo com n .
AMCNI LA y SintecMedia han desarrollado una colaboraci n positiva, que trabaj eficazmente para implementar IBMS en nueve meses.La implementaci n de IBMS posicionar a AMCNI LA para el crecimiento futuro y operaciones racionalizadas.Esperamos trabajar en estrecha colaboraci n con AMCNI LA durante muchos a os , asegur Sandy Cusick, vicepresidente de SintecMedia para Am rica.
IBMS es una soluci n modular de extremo a extremo utilizada por clientes de todo el mundo que cubre todo el espectro de las necesidades de gesti n en broadcast, incluyendo ventas y tr fico, adquisiciones, programaci n, gesti n de derechos y finanzas de programas. Los m dulos trabajan juntos para formar una completa soluci n. Con IBMS Content, los activos multimedia se pueden programar y gestionar a trav s de m ltiples plataformas lineales y no lineales a lo largo de todo el ciclo de vida, desde la adquisici n hasta el procesamiento, post-producci n, localizaci n y transmisi n, gesti n de derechos y cuestiones financieras. IBMS Sales facilita la gesti n del ciclo completo de ventas publicitarias desde el brief inicial y las negociaciones hasta la reserva definitiva, el tr fico, la postconciliaci n y la facturaci n. Esta soluci n incluye el espectro completo de las actividades de ventas publicitarias, incluyendo la planificaci n de inventarios e ingresos, las propuestas y pedidos, las preferencias y la facturaci n.
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