As the UK prepared to go 'into darkness' for the World Wildlife Foundation's Earth Hour, Paramount Pictures is pleased to announce its support with a special Star Trek' themed light display which dimmed as Earth Hour approaches.
This amazing light show by Paramount, in conjunction with Ars Electonica Futurelab & Ascending Technologies, saw quadrocopters fly into the night sky, forming the Star Trek federation logo beside Tower Bridge on a scale never seen before. In keeping with Earth Hours initiative, the quadrocopters utilized batteries that were charged in Austria using green energy from the Austrian renewable energy grid specifically for this event.
The event coincided with WWF's Earth Hour at 8:30 pm. Along with key landmarks such as Big Ben, the Houses of Parliament, and The London Eye going dark, the quadrocopters turned off their glow in support of Earth Hour.
To signal the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London's skyline.
The logo formation hovered about 36m (118ft) above the ground at the lowest point and the highest point (the tip of the logo) was approximately 130m (426ft) above ground. The total height of the logo was approximately 94meters (308ft).
John Fletcher, Director of Marketing for Paramount Pictures UK said We are very pleased to go into darkness' with the rest of the world in support of Earth Hour. It seems fitting to be associated with such a global cause.
Kellie Rollings from WWF said WWF is delighted that Paramount supported this year's Earth Hour event. Millions of people around the world take part in Earth Hour year on year and we're always looking for innovative ways to get our message out there. It's fantastic that Paramount has chosen to mark the hour by dimming their lights at this unusual light display.
STAR TREK INTO DARKNESS is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
STAR TREK INTO DARKNESS opens in cinemas across the UK & Ireland on Thursday 9th May.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About WWF
WWF is one of the worlds largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Were working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, tacking climate change and changing the way we live. Find out more about our work, past and present at http://www.wwf.org.uk
Last year over 7 million people in the UK took part in WWF's Earth Hour. This unique global phenomenon encourages every corner of the globe to switch off for one hour and includes iconic landmarks such as The Houses of Parliament, the Sydney Opera House and the Taj Mahal. To find out more about Earth Hour please go to: http://www.wwf.org.uk/earthhour or find us on Facebook and Twitter here: https://www.facebook.com/EarthHourUK?fref=ts or;
Join in on Twitter with #DOITINTHEDARK
To see live streamed content including The Paramount light show on the night please go to: http://www.wwf.org.uk/earthhourlive
About Ars Electronica Futurelab
The Ars Electronica Futurelab focuses on the future at the nexus of art, technology and society. We consider our works as sketches of possible future scenarios in art-based, experimental forms. In this way, we are aiming at developing contributions through methods and strategies of applied science, the results of which reveal new knowledge and experiences of societal relevance in art and science. The lab's team bases its work commitment upon transdisciplinary research and work which results in a variety of different disciplines at the lab. Our range of services concentrates on expertise developed throughout the years in fields such as media art, architecture, design, interactive exhibitions, virtual reality and real-time graphics. The Ars Electronica Futurelab is part of the Ars Electronica Linz GmbH, an enterprise of the City of Linz.
About Ascending Technologies GmbH
Ascending Technologies GmbH develops and sells unmanned aircraft for a variety of tasks. Based on the quadrocopter concept, the founders were able to develop a light and, at the same time, very stable flying platform. Universities and agencies, as well as companies from a broad range of industries use these air-vehicles as a floating platform for various applications world-wide, from the AscTec Hummingbird to the AscTec Falcon 8. Ascending Technologies currently has about 25 employees. The company is headquartered in Krailling near Munich.
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As the UK prepared to go 'into darkness' for the World Wildlife Foundation's Earth Hour, Paramount Pictures is pleased to announce its support with a special Star Trek' themed light display which dimmed as Earth Hour approaches.
