SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation Lab, a new initiative designed to advance the development and adoption of artificial intelligence in live sports production.

Now celebrating its 20th year, SVG has long served as a forum for open collaboration across the sports media industry. The AI Innovation Lab builds on that legacy by bringing together leaders from leagues, broadcasters, and technology partners to develop a shared roadmap for AI implementation.

Mike Davies, Chairman, Sports Video Group and Executive Vice President, Field & Technical Management and Operations, Fox Sports SVG has spent 20 years getting the right people in the room. The AI Innovation Lab is about making sure those conversations lead somewhere to turn individual experimentation into a shared roadmap the whole industry can use, said Michael Davies, Chairman of SVG, founder of the AI Innovation Lab, and Executive Vice President at Fox Sports. There's no shortage of AI activity in sports production right now. What's missing is coordination. That's what this group is being built to do.

To guide the Lab's direction, Davies has appointed a Steering Committee comprised of senior leaders from across major sports organizations and media companies, including National Basketball Association, Fox Sports, PGA Tour and Major League Baseball with more to be announced.

The SVG AI Innovation Lab is supported by founding technology partners Amazon Web Services, AKTA, CoreWeave, and Twelve Labs. The Lab will continue to add innovative technology companies that are leading the development, deployment, and scale-out of AI in the sports industry.

SVG has also partnered with Entertainment Technologists, Inc. (ETI), a leading media research and consulting firm, to support the Lab's initiatives. Under the direction of ETI founder Mark Turner-lead author of the influential MovieLabs 2030 Vision white paper-the SVG Lab will begin with a comprehensive industry-wide assessment to identify key opportunities, challenges, and priorities for AI in live sports production.

Mark Turner, President Entertainment Technologists Inc Based on the high level of executive support and engagement we've received at this launch stage, the SVG AI Innovation Lab has the potential to transform AI experimentation at the individual company level into a coordinated, industry-wide strategy and deployment with meaningful impact for all participants, says Turner.

For more information about underwriting or participating in the SVG AI Innovation Lab, contact:

Mark Turner, Initiative Facilitator, President, Entertainment Technologists, [email protected]

Rob Payne, Managing Director, Worldwide Sponsorship Development,

[email protected]

About Sports Video Group (SVG)

Founded in 2006 to advance the production of high-definition sports television, SVG has grown into the leading international association for sports video professionals. The organization supports more than 5,000 members and 350 technology partners worldwide, providing a premier forum for education, collaboration, and innovation in sports content creation, production, and distribution. Its charitable arm, the SVG Broadcasting Fund, assists industry members and their families in times of need.

LINK:	https://www.sportsvideo.org/2026/04/14/svg-announces-sports-ai-innovat...
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