Sony Pixel Power calrec Sony

Harley-Davidson rides with Rotolight LED Lighting

02/02/2015

Rotolight was the light of choice on Harley-Davidson's International advertising campaign for the launch of two brand new road bikes!Award winning photographer and film-maker Benedict Campbell was entrusted with capturing Harley's brand new Street' and Road Glide' bikes for the latest campaign. Having worked with world-renowned brands such as Nike, Jaguar and Mercedes, Campbell was well suited to the task at hand and equipped with the highly innovative Rotolight ANOVA LED Floodlight and Rotolight RL48 Ringlight.

Scheduled for two shoots; on location in Spain, and in a top secret studio in the U.S, Campbell discusses why he chose Rotolight lighting and how it helped to create such stunning results:

The power and mobility of the ANOVA was the biggest seller for me, it's such a light-weight unit you can hold it, so it's great as a fill in light during the day and ideal for key lighting video or photography on location or in the studio In fact, I do a lot of high speed video so I need lights that are portable but have enough power to light the subjects. Having the battery powered option is critical to my workflow the ability to place the lights where ever you want is so useful

Weighing in at just 3.5 KG, the ANOVA's pack a punch in terms of output, using up to just 42 Watts, the innovative LED Floodlight range offers totally flicker free lighting and emits up to 3.9 kW tungsten bulb equivalent / 5938 lux at 3 feet powered by mains or V-Lock battery as standard!

Part of a week long shoot in Spain, we planned to capture a Harley-esque Biker BBQ on the beach with the Street' Bike Campbell explains, Set in the early evening we knew we didn't have long to capture the scene before the Sun set so everything had to be in place. Just as we went to take the shot the sun went behind a cloudbank, it was critical we got the shot; I grabbed the ANOVA, reproduced the missing evening light and shone it on the subjects! It was perfect and created the exact quality needed. If we had any other light, there's no way we would have got what we needed

Rotolight's LED Lighting systems offer a beautiful soft lighting source; available in either 110 or 50 beam angle, the ANOVA creates a natural wrap-around' effect and are ideal for key or fill lighting. The Bi Colour ANOVA can accurately reproduce any colour of white light from 3150K to 6300K controlled locally, by DMX or wirelessly using the Rotolight Magic Eye iPhone/iPad app.

In a studio in Portland, USA, Benedict was tasked with capturing close-up's of the new Harley Road Glide', he explains: We did a lot of light painting for this particular shoot, the RL48 Ringlight was extremely useful as we could get very close to the bike which enabled us to capture a lot of detail in the paintwork. The ANOVA was mainly used on a stand as the main light source to bounce into the studio and create amazing light graduation in the paintwork!

Used on Tom Hanks latest Captain Phillips, James Bond Skyfall and Disney's Maleficent, the Rotolight RL48 ringlight delivers Flicker Free' continuous light with excellent colour rendering (CRI>91) and provides soft, diffuse lighting, the ideal light of choice to light hard to get to places as a key or fill light.

Harley were so surprised that we used just two lights in a huge studio. They were happy with the results, and very impressed with the Rotolight's! I love the Rotolight's Power, Versatility & Portability.

Benedict Campbell - www.benedict1.com

Rotolight's lighting systems are fast-becoming a household name within the industry, from lighting famous faces such as Andy Garcia and Quincy Jones to location shoots for global brands such as Maybach and Harley-Davidson Rotolight is now the lighting source of choice.

With a growing portfolio of highly innovative LED Lighting solutions that have received well over 20 awards and accolades, it is testament to the forward-thinking ethos of the British manufacturer who is driving the LED lighting revolution for moving image and stills.

The recently announced Rotolight NEO on-camera LED Lighting system is set to start shipping at the start of April. Retailing at just £299.99 inc. VAT, units can now be secured with just a 10% deposit of £29.99! Find out more at www.rotolight.com

Image credits: Benedict Campbell Photography for Harley-Davidson

Follow
LINK: http://www.rotolight.com/harleydavidson-rotolight-ledlighting/...
See more stories from rotolight

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

15/09/2025

SES SCORE Surpasses 600,000 of Transmission Hours, Delivering 900 Hours of Major Sports Content Daily

Unique sports content orchestration platform builds momentum among SES's cus...

14/09/2025

AMWA and EBU Form JT-DMF Joint Task Force on Dynamic Medi...

Partnership to address business and technical challenges of DMF adoption he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...

13/09/2025

Cox Media Group's Misti Turnbull Inducted into the NATAS Silver Circle

ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...

13/09/2025

Shotoku Debuts Swoop Cranes for Studio Robotics at IBC2025

AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...

13/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom...

At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...

13/09/2025

Shotoku Takes Studio Robotics to New Heights with IBC Deb...

Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...

13/09/2025

The Bitmovin Video Developer Report 2025-26 Reveals Cost...

Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...

13/09/2025

Bitmovin and StreamShark Partner to Deliver High Quality...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...

13/09/2025

Ikegami Announces VFE-P711AD 7-inch OLED Multiformat On-C...

Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...

13/09/2025

KitBash3D and Greyscalegorilla Announce Merger

Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users Today, KitBash3D, a pioneer in 3D a...

13/09/2025

Mavis Puts Itself at the Heart of Mobile Production

With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...

13/09/2025

Creamsource Expands Vortex Family with Vortex24 Soft

Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...

13/09/2025

DAZN streams 2025 FIFA Club World Cup to billions of fans...

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...

13/09/2025

Riedel Communications Acquires hi human interface

Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...

13/09/2025

RTW chooses Calrec as technology partner for its AI ready...

Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...

13/09/2025

Calrec unveils 48 fader Argo M at IBC2025 and demonstrate...

Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...

13/09/2025

Reaching Across the Isles: UK-LLM Brings AI to UK Languages With NVIDIA Nemotron

Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...

13/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...

13/09/2025

September 11, 2025

Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...

12/09/2025

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow Focus Coverage

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...

12/09/2025

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped Format

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor Friday, Sep...

12/09/2025

Rabbit Trap Pulsates With Folklore Dread

(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...

12/09/2025

Spotify's The Drop Weekly' Brings You the Week in New Releases, Straight From Our Editors

For fans, we know how important it is to stay plugged into music culture and dis...

12/09/2025

Agama and Consult Red announce RDK Accelerator integration

Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...

12/09/2025

IBC2025 Opens for Business

IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...

12/09/2025

The Best Fictional Bands (and the Artists Who Make Them Great)

The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...

12/09/2025

Tom Baldassare Joins Advanced Systems Group

Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...

12/09/2025

Maxon Unveils a Brand New Look for its Growing Family of...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...

12/09/2025

PlayBox Neo US Partners with AI-Media to Deliver Scalable...

PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...

12/09/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

12/09/2025

Keepit and Ingram Micro launch strategic sales agreement...

New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data. Keepit, the world s only independent, cloud-nativ...

12/09/2025

Mediaset selects Fincons Group AllRights to evolve rights...

Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...

12/09/2025

EVS Acquires XD motion

Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....

12/09/2025

Televisa Executive Joins NABA Board

TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...

12/09/2025

Ed Miller, Former SBE President, Has Died

Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....

12/09/2025

IBC2025: Dynamic HDR Gains Traction

AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...

12/09/2025

Granville opens up one last time for U&GOLD in Open All Hours: Inside Out

Feature-length retrospective from Studio Crook to air in 2026 Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...

12/09/2025

Bob Geldof to receive Lifetime Achievement Award at the Sky Arts Awards 2025

Friday 12 September 2025 The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday Sky today ...

12/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom Beltpack

Wuppertal September 12, 2025 Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...

12/09/2025

Riedel Communications Acquires hi human interface

Wuppertal September 12, 2025 Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...

12/09/2025

New International Crime Series Road (WT)' Explores Twisted Murders Across Borders

Back to All News New International Crime Series Road (WT)' Explores Twiste...

12/09/2025

First Look: Thai Crime Drama Everybody Loves Me When I'm Dead' Premieres October 14

Back to All News First Look: Thai Crime Drama Everybody Loves Me When I'm ...

12/09/2025

Netflix Marks 10 Years in Japan, Announces Three New Series That Will Keep You Hitting The Next Episode

Back to All News Netflix Marks 10 Years in Japan, Announces Three New Series Th...

12/09/2025

What Is CORE+ Technologyand How Does It Elevate Church Sound?

CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need. Read the full artic...

12/09/2025

Margot Robbie, Colin Farrell, Mary Robinson and Conor Murray amongst guests on Late Late Show season opener

The Late Late Show is back with a bang after the summer break, and Patrick Kielt...

12/09/2025

Another jam-packed weekend of live, free-to-air Sport across RT

The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...

12/09/2025

Katie Hannon explores the shelves of Ireland's National Archives in new series

The Records Show starts Sunday at 6.30pm on RT One and RT Player. Katie Hanno...