Rotolight was the light of choice on Harley-Davidson's International advertising campaign for the launch of two brand new road bikes!Award winning photographer and film-maker Benedict Campbell was entrusted with capturing Harley's brand new Street' and Road Glide' bikes for the latest campaign. Having worked with world-renowned brands such as Nike, Jaguar and Mercedes, Campbell was well suited to the task at hand and equipped with the highly innovative Rotolight ANOVA LED Floodlight and Rotolight RL48 Ringlight.
Scheduled for two shoots; on location in Spain, and in a top secret studio in the U.S, Campbell discusses why he chose Rotolight lighting and how it helped to create such stunning results:
The power and mobility of the ANOVA was the biggest seller for me, it's such a light-weight unit you can hold it, so it's great as a fill in light during the day and ideal for key lighting video or photography on location or in the studio In fact, I do a lot of high speed video so I need lights that are portable but have enough power to light the subjects. Having the battery powered option is critical to my workflow the ability to place the lights where ever you want is so useful
Weighing in at just 3.5 KG, the ANOVA's pack a punch in terms of output, using up to just 42 Watts, the innovative LED Floodlight range offers totally flicker free lighting and emits up to 3.9 kW tungsten bulb equivalent / 5938 lux at 3 feet powered by mains or V-Lock battery as standard!
Part of a week long shoot in Spain, we planned to capture a Harley-esque Biker BBQ on the beach with the Street' Bike Campbell explains, Set in the early evening we knew we didn't have long to capture the scene before the Sun set so everything had to be in place. Just as we went to take the shot the sun went behind a cloudbank, it was critical we got the shot; I grabbed the ANOVA, reproduced the missing evening light and shone it on the subjects! It was perfect and created the exact quality needed. If we had any other light, there's no way we would have got what we needed
Rotolight's LED Lighting systems offer a beautiful soft lighting source; available in either 110 or 50 beam angle, the ANOVA creates a natural wrap-around' effect and are ideal for key or fill lighting. The Bi Colour ANOVA can accurately reproduce any colour of white light from 3150K to 6300K controlled locally, by DMX or wirelessly using the Rotolight Magic Eye iPhone/iPad app.
In a studio in Portland, USA, Benedict was tasked with capturing close-up's of the new Harley Road Glide', he explains: We did a lot of light painting for this particular shoot, the RL48 Ringlight was extremely useful as we could get very close to the bike which enabled us to capture a lot of detail in the paintwork. The ANOVA was mainly used on a stand as the main light source to bounce into the studio and create amazing light graduation in the paintwork!
Used on Tom Hanks latest Captain Phillips, James Bond Skyfall and Disney's Maleficent, the Rotolight RL48 ringlight delivers Flicker Free' continuous light with excellent colour rendering (CRI>91) and provides soft, diffuse lighting, the ideal light of choice to light hard to get to places as a key or fill light.
Harley were so surprised that we used just two lights in a huge studio. They were happy with the results, and very impressed with the Rotolight's! I love the Rotolight's Power, Versatility & Portability.
Benedict Campbell - www.benedict1.com
Rotolight's lighting systems are fast-becoming a household name within the industry, from lighting famous faces such as Andy Garcia and Quincy Jones to location shoots for global brands such as Maybach and Harley-Davidson Rotolight is now the lighting source of choice.
With a growing portfolio of highly innovative LED Lighting solutions that have received well over 20 awards and accolades, it is testament to the forward-thinking ethos of the British manufacturer who is driving the LED lighting revolution for moving image and stills.
The recently announced Rotolight NEO on-camera LED Lighting system is set to start shipping at the start of April. Retailing at just £299.99 inc. VAT, units can now be secured with just a 10% deposit of £29.99! Find out more at www.rotolight.com
Image credits: Benedict Campbell Photography for Harley-Davidson
Follow
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Rotolight was the light of choice on Harley-Davidson's International advertising campaign for the launch of two brand new road bikes!Award winning photographer and film-maker Benedict Campbell was entrusted with capturing Harley's brand new Street' and Road Glide' bikes for the latest campaign. Having worked with world-renowned brands such as Nike, Jaguar and Mercedes, Campbell was well suited to the task at hand and equipped with the highly innovative Rotolight ANOVA LED Floodlight and Rotolight RL48 Ringlight.
