LONDON - Taylor Swift, Flying Lotus, Kendrick Lamar, Snoop Dogg, Run The Jewels, Cee Lo Green and OK Go are among the US acts who pick up multiple nominations in this year's UK Music Video Awards, the annual celebration of creative and technical excellence in music video making around the world which takes place at the Roundhouse in London on Thursday November 5th.
Warp's visionary artist Flying Lotus leads the charge as the most nominated act, picking up a total of five nominations including a nod in the new Best Artist category. He will go head-to-head for the award - designed to recognize an artist for an outstanding body of music videos over the past year - with alt-j, Ed Sheeran, Florence The Machine, Kendrick Lamar and Years & Years.
The most nominated videos at this year's UKMVAs include U2's Every Breaking Wave', an epic love story set in the Troubles in Northern Ireland during the 1970s, directed by Aoife McArdle; Tiga's Bugatti', a witty The Chemical Brothers' Sometimes I Feel So Deserted', a post-apocalyptic sci-fi thriller directed by Ninian Doff; Royal Blood's Out Of The Black', a comic gorefest of live action and animation, directed by David Wilson and Christy Karacas; and Naughty Boy ft Beyonc and Arrow Benjamin for Runnin' (Lose It All)', an undersea love story, shot near Tahiti, directed by Charlie Robins.
Creativity and invention abound in the shortlist which sees Ed Sheeran transformed into a ballroom dancer in Thinking Out Loud', OK Go choreographing hundreds of Japanese school kids in I Won't Let You Down', Darwin Deez transformed into a character in a video game in Kill Your Attitude', Snoop Dogg transformed into the star of a series of inventive Blaxploitation movie posters in So Many Pros', and perennial music video naysayer Noel Gallagher even making the list for an hilariously downbeat performance in Ballad of the Mighty I'.
The MVA shortlists also reveal a host of event' videos from celebrated directing talent that have marked out the past 12 months including Taylor Swift's Bad Blood' directed by Joseph Kahn (who won the MVAs' Icon Award last year), Rihanna's Bitch Better Have My Money' by previous Best Director winners, Megaforce, Florence The Machine's Queen of Peace' and What Kind of Man' by Vincent Haycock.
This year's UK Music Video Awards ceremony will be staged for the first time at the legendary Roundhouse venue, and organizers have today announced two other music video-focused events the same week, in the build-up to the UKMVAs. Firstly, on November 3rd, BUG, BFI Southbank's long-running music video showcase hosted by Adam Buxton will hold a special show celebrating The Beatles' pioneering promotional films and formative music videos, now beautifully restored. Then the following day, on November 4th, MusicVidFest, the one day conference on the business of music video creativity will return to BFI Southbank providing professionals within the industry - and those hoping to break into it - with a platform to discuss the issues and advances driving music video production here and abroad, ahead of the celebrations the following evening.
As well as honoring the best work in music videos, there are also awards at the UKMVAs for other music films, including a new Best Music Documentary, which sees filmmakers tackling subjects as diverse as the story of the studio musicians who had an indelible impact on west coast music from the 60s onwards, the impact of the 808 drum machine, the emergence of Hip Hop in the Holy Land, and the return of the Backstreet Boys. In the Best Live Music Coverage category, live shows for Aerosmith, Jay Z and Beyonc , and Lenny Kravitz compete against more intimate performances by Mumford & Sons, Gabrielle Aplin and Wolf Alice.
The UK Music Video Awards editorial director, David Knight, says, Since 2008, the UK Music Video Awards has celebrated music videos as a form of creative expression, as entertainment, as an effective way to bring music to the world. We're honoring the creativity and technical skill of the people who make them - from directors to editors, artists to animators. This year the quality of entries across over 30 categories has been so strong that the task of coming up with the list of nominations has been more difficult than ever.
But ultimately the nominations reflect the extraordinary extent of talent and craft that's been applied to the making of music videos in Britain and around the world. And of course, when the UKMVAs 2015 comes to the Roundhouse on the 5th November, there will be fireworks.
Here is the full list of nominations:
Best Pop Video - UK, in association with Rushes
Gabrielle Aplin - Sweet Nothing
George Ezra - Listen To The Man
Mark Ronson ft Bruno Mars - Uptown Funk
Naughty Boy ft Beyonc & Arrow Benjamin - Runnin (Lose It All)
Sam Smith - Lay Me Down
Years & Years - King
Best Pop Video - International
DATA ft Benny Sings - Dont Sing
OK Go - I Wont Let You Down
Rihanna - Bitch Better Have My Money
Roy Kafri - Mayokero
Sia - Elastic Heart
Taylor Swift - Bad Blood
Best Pop Video - Budget
ALB - The Road
Aquilo - Losing You
Cais Sodr Funk Connection - Offbeat
Honne - Coastal Love
The Coronas - Just Like That
Zak Abel & Joker - Wise Enough
Best Rock/Indie Video - UK
Bastille vs Grades - Torn Apart
Florence The Machine - Queen of Peace
Florence The Machine - What Kind of Man
Noel Gallagher's High Flying Birds - Ballad of The Mighty I
Royal Blood - Out of The Black
Slaves - Cheer Up London
Best Rock/Indie Video - International
Cold Mailman - Something You Do
Darwin Deez - Kill Your Attitude
Death From Above 1979 - Virgins
Joywave - Somebody New
Tame Impala - Let It Happen
U2 - Every Breaking Wave
Best
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LONDON - Taylor Swift, Flying Lotus, Kendrick Lamar, Snoop Dogg, Run The Jewels, Cee Lo Green and OK Go are among the US acts who pick up multiple nominations in this year's UK Music Video Awards, the annual celebration of creative and technical excellence in music video making around the world which takes place at the Roundhouse in London on Thursday November 5th. 
