Astro and Amagi launch Free Ad-Supported Streaming TV service on sooka

06

July

2023

Astro and Amagi launch Free Ad-Supported Streaming TV service on sooka

Kuala Lumpur, 6 July 2023 - Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV announced its partnership with Malaysias leading media and entertainment company - Astro - to support the launch of Free Ad-supported Streaming TV (FAST) services on sooka, Astros standalone streaming service for millennials. The service will host local content, live sports and a collection of specially curated global content acquired through Amagis end-to-end content marketplace - Amagi CONNECT.

"Astro continues their leadership position in the broadcast and media market in Southeast Asia. Their foray into FAST paves the way for wider adoption by content partners and platforms in the region," said Srinivasan KA, Co-founder & Chief Revenue Officer of Amagi. "With global interest surging in Free Ad-Supported Streaming TV, Amagi is thrilled to be sookas launch partner, delivering captivating international content to Malaysian audiences."

Astros entry into the world of FAST marks a transformative shift in the Asian content market, as the renowned Pay TV and subscription-based streaming provider through its standalone streaming app, sooka embraces digital ad-based content consumption. sooka currently has 3.5 million app downloads driven by LIVE sports such as the Premier League and Liga Malaysia in addition to various local entertainment content and LIVE signature shows such as Kau vs Aku, Gegar Vaganza, Andai Itu Takdirnya and Derhaka Sebuah Cinta.

sooka is pleased to partner Amagi to bring more free content to its customers via FAST channels, which are a valuable complement to the linear TV channels and on-demand streaming options as part of our holistic multi-screen media plan. sooka customers can now enjoy 3 FAST channels which are K-Popcorn, ESTV and CarbonTV with more FAST channels launching within this year said Chu Young Lee, Director, sooka & NJOI, Astro. Amagis deep knowledge of the FAST ecosystem along with their leadership in content creation, distribution and monetization for FAST has been invaluable to us. Amagi has helped us successfully launch the chosen FAST channels, reducing valuable time to market.

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagis global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBC Universal, PAC-12, Tastemade, and The Roku Channel, among others.

sooka is available via https://sooka.my/ and on the Apple Store or Google Play Store (for mobile app) and selected Samsung, LG & Android TVs with version 8 and above (for Smart TV). For more information about Amagi and its streaming TV solutions, visit www.amagi.com.

LINK:	https://corporate.astro.com.my/mediaroom-releases/astro-and-amagi-laun...
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