Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Discovery, and more By Brandon Costa, Director of Digital
Friday, April 18, 2025 - 10:01 am
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Story Highlights
From the studio to the live game, advancements in graphics technology are reshaping the present and future of live sports production.
Augmented-reality (AR), extended-reality (XR), and virtual-production technologies are helping broadcasters develop far more engaging and informative live broadcasts. With Unreal Engine and large LED stages blending the physical and digital worlds, immersive tools like AR graphics, XR sets, and real-time virtual environments enhance storytelling, create dynamic viewer experiences, and redefine production workflows.
In this panel discussion, technology leaders from across the industry discuss the various perspectives around the use of AR, XR, and virtual production and what it means for the future of storytelling.
This conversation includes:
Nick DiNapoli, |drive| Studio, Founder & Executive Creative Director
Andrew Isaacson, The Famous Group, Partner / EVP
Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation
Kendra Russell, Warner Bros. Discovery, Director of Production Operations, XR & Virtual
Craig Silver, CBS Sports, Coordinating Producer, College Football
Watch Now on SVG PLAY:
This session was hosted at the 2025 SVG GFX Forum in New York City on February 20 and was moderated by Brandon Costa, SVG, Director of Digital
SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.
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