CABSAT 06 to Drive "Transformative" MENA Entertainment Media Market

28/01/2016

CABSAT 2016 to Drive "Transformative" MENA Entertainment Media Market posted: 28/01/2016

The 22nd edition of CABSAT - the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA) - will continue to drive disruptive innovation and monetisation opportunities across the MENA filmed & audio entertainment media market.

Running March 8-10 at Dubai World Trade Centre (DWTC), CABAT 2016 will welcome more than 15,000 regional and international visitors involved in the creation, management, distribution and monetisation of content to explore pioneering products, technologies and regional investment avenues. The tailored event provides an opportunity for industry professionals to test, use and experience the latest equipment in the broadcast, satellite communication, content delivery and electronic media industries.

With the Middle East and Africa filmed and audio entertainment media market undergoing a fascinating transformation, forecasts by the global analyst division of Pricewaterhouse Coopers, Strategy&, predict entertainment and media spend will reach US$66 billion by 2018. In this lucrative environment, CABSAT provides a tailored experience for industry experts to engage, strategise and debate future market trends.

Leading the CABSAT 2016 agenda are the rise of time-shifted, or binge' viewing, on Video on Demand (VOD) platforms, and the mass regional adoption of internet-driven content delivery platforms including Internet Protocol Television (IPTV), TV delivered over broadband, and Over The Top (OTT) methods - content streamed directly to handheld devices, game consoles and SMART TVs connected to broadband.

In a region where more than 900 free to air TV channels serve the Arab world, satellite distribution still accounts for over 80 percent of the regional market. Despite being relatively new options, IPTV and OTT already contribute nearly 20 percent of regional content delivery platforms, thereby providing new opportunities for broadcasters and PAY-TV operators to monetise content via an emerging post-TV market.

The accelerated adoption of mobile technology across the region has created tremendous and transformative opportunities across multiple media platforms, said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Manager, DWTC. As international media companies and investors consider their global expansion strategies, MENA warrants new consideration and CABSAT provides a strategic entry-point.

With more than 950 local, regional and international exhibitors at CABSAT 2016, the event will also boast the all-new Content Marketplace - a dedicated content market for TV and film content creators, production houses and studios, distributors of content, producers, editors and advertising houses. The Content Marketplace will focus on buying, selling and co-production opportunities for Arabic and International content. Partners include Dubai Studio City TV and Film Commission, Dubai Film, VIACOM, Zee TV, Fox, MBC Group, NBC Universal and many regional broadcast pavilion organisers including the Nigerian Broadcast Commission.

The Content Marketplace is the region's first exhibition focused purely on the selling and exchange of filmed entertainment content, added LohMirmand. International players from east and west will meet to discuss accessing and procuring content, co-production and format opportunities for scripted & non-scripted content, as well as monetising viewing mechanisms that are thriving across the Middle East and beyond - from the demand for increased production of local, Arabic content, to the highly-lucrative, emerging post-TV market for multi-language content.

CABSAT 2016 will also boast a rebranded conference called the Content Congress - held under the theme The Future of Television in a Connected World' - and meetings programme dubbed the Red Carpet Lounge'.

Finally, the show will also feature expanded certified Post-Production trainings, CxO Roundtables, an Aerial Robotics & Drone zone, the Content Delivery Hub, a live Hackathon competition to develop apps for the next-generation viewing experience and CABSAT Connect - a dedicated C-level evening network event.

The Satellite Hub - held in partnership with the GVF - will focus on key technical trends and major satellite issues and challenges across the Satellite Communications industry.

About CABSAT:

CABSAT is the leading professional content entertainment event in the Middle East, Africa and South Asia (MEASA). An exciting, interactive event featuring all the major global technology and content service providers for this growing industry, CABSAT - now in its 22nd year - continues to extend its global and regional reach. The show is the dominant broadcast, digital media and satellite technology platform for anyone wishing to target broadcasters, production houses and studios, animation houses, content owners and creators, software developers, telcos, systems integrators and distribution channels in the vast MEASA region.

About Dubai World Trade Centre (DWTC):

As the organiser of Gulfood 2015, Dubai World Trade Centre offers more than 35 years' experience delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 20 of the region's largest and most successful international and regional shows, providing an ideal platform for business development across the Middle East.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading

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