Sony Pixel Power calrec Sony

Big Tech Week at the Masters To Feature 4K, Virtual Reality

06/04/2016

The 80th Masters tournament tees off at Augusta National Golf Club on Thursday and, with it, a leap forward in live sports production. 4K coverage of all four rounds at Amen Corner will mark the first-ever live 4K broadcasts of a U.S. sports event, and virtual reality will make its first appearance at Augusta on Holes 6 and 16 throughout the week. Add in CBS's and ESPN's colossal HD linear telecast productions and the Masters Live streaming experience, and it's yet another Masters production of historic proportions.

Augusta National's 16th hole will be presented in virtual reality, thanks to NextVR.

The [Masters was the] first tournament to be done in color, the first tournament to be done in HD, the first tournament to be done partially in 3D, and now the first tournament to be done in 4K, says CBS Sports Chairman Sean McManus. All of us have decided that there's no better venue to showcase any kind of new technology in television than the beauty that you see at Augusta National. So, when we look at new technology and ways to showcase that new technology, The Masters is always right at the top of our list.

4K From Amen Corner

CBS Sports will produce the live 4K coverage at Amen Corner (Holes 11, 12, and 13) 10:45 a.m.-6:00 p.m. ET Thursday and Friday and 11:45 a.m.-6 p.m. Saturday and Sunday. The 4K coverage, which will be downconverted for the HD Amen Corner feed available on Masters.com and DirecTV Masters Mix, serves as the inaugural live event on DirecTV's new 4K Channel, which launches this month.

4K is definitely a work in progress, but I think we are up to the challenge, says Ken Aagaard, EVP, engineering, operations, and production services, CBS Sports. We will learn a lot from this experience. It's a lot like the SD-to-HD [transition]: not everything is necessarily 4K-ready. The cameras are way ahead, but the switchers and replay devices are limited. But we love launching new technology, and we love working with Augusta National because they are always looking to be on the leading edge of technology.

CBS will use Mobile TV Group's new 39 Flex double-expando 4K mobile unit, as it did during a test of full 4K production and transmission in February at the Northern Trust Open in Pacific Palisades, CA. The truck is built around a 4K-capable 7M/E Grass Valley Kayenne K-Frame switcher (192 inputs in HD, 48 in 4K), Evertz hybrid SDI/IP router (which allows the mobile unit to route 4K as a quad-HD signal today and IP in the future), several 12-channel EVS XT3 replay systems, a Calrec Artemis audio console, and ChyronHego 4K graphics.

At Amen Corner, CBS will deploy a dozen Sony HDC4300 4K/HD/high-speed cameras outfitted with a mix of Fujinon 4K and HD lenses: two Fujinon UA80x9 4K+ UHD field lenses, two XA99x8 ultra-wide field lenses, four XA77x9.5 telephoto field lenses, two ZA22x7.6 telephoto remote-control lenses, and two HA18x5.5 wide-angle ENG lenses.

CBS Sports Coordinating/Lead Producer Lance Barrow expects 4K to have an immediate impact on how CBS covers golf.

In SD, he explains, when a player would hit a shot, you would have the camera behind the player, and you would have to cut to the ball in flight. With HD, you were able to stay with the player a little longer and watch the flight of the ball. With 4K, you're going to be able to stay even longer to watch the flight of the ball on the shot. It will be clearer, and everything about it will be a better-looking shot. [4K] will make you feel like you are sitting right there on the golf course watching the action.

The live 4K feed can be viewed by DirecTV Ultimate or Premier package subscribers with an authorized 4K-customer account, the latest Genie HD DVR (HR54), and either a DirecTV 4K-ready TV or a compatible 4K/60-fps TV (4K/UHD content on a non-DirecTV 4K-ready TV requires a TV with an HDMI 2.0-compliant interface and HDCP 2.2 content security and a 4K Genie Mini) connected to the latest 4K Genie Mini. Fans can also watch via supported internet-connected Samsung or Sony 4K smart TV with at least 25 Mbps download speed.

CLICK HERE for SVG's in-depth coverage of The Masters 4K production.

Virtual Reality at Holes 6 and 16

4K isn't the only next-gen viewing experience making its Masters debut. From the opening practice round on April 4 through Sunday's final round, NextVR is producing continuous live virtual-reality coverage on Holes 6 and 16.

NextVR cameras are positioned on the tee boxes and greens of both holes, live-streaming a front-row VR experience for fans via the NextVR app for Gear VR (available from the Oculus Home app store). NextVR produced two hours of live practice-round coverage on Monday and Tuesday and will do so again on Wednesday (10 a.m.-noon), before embarking on seven-plus hours Thursday-Friday (10:45 a.m.-6 p.m.) and six-plus Saturday-Sunday (11:45 a.m.-6 p.m.).

NextVR previously produced a VR golf experience for Fox Sports at last summer's U.S. Open.

Masters Live Ups Its Streaming Game With Featured Groups

Masters Live on CBSSports.com will offer four free live-streaming channels this week: Featured Groups (the first time a feed will follow selected groups each day throughout their entire round), Amen Corner, 15 & 16, and Masters on the Range live from the Tournament Practice Area (simulcast on CBS Sports Network). In all, Masters Live will provide more than 110 hours of live online video, along with in-progress highlights.

[Masters Live] is just one more example of trying to make The Masters available in as many formats as we possibly can, says McManus. As people continue to view content in different ways, we are committed to making sure that that content is available on all the different platforms. [Linear-TV coverage] is still going to generate the largest audience, but we want to make sure that, if you want to watch
LINK: http://www.sportsvideo.org/2016/04/05/big-tech-week-at-the-masters-to-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

18/08/2026

Sky Sports and The Fast and the Curious announce new partnership

Tuesday 18 August 2026 Sky Sports and The Fast and the Curious announce new partnership Sky Sports and The Fast and the Curious have announced a new long-term...

18/08/2026

Riedel Brings Professional Live Production Into the Classrooms of ECU

Wuppertal August 18, 2026 Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...

18/08/2026

The Biggest AI Opportunity Isn't in Engineering. It's in Everyone Else.

In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...

18/08/2026

Apple announces changes for apps in the European Union - UPDATE - Posted on 18 August 2026

Apple today announced changes to its business terms for apps in the European Uni...

18/08/2026

RT TO AIR NEW DOCUMENTARY THAT LIFTS THE LID ON THE HEALY RAE DYNASTY

THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...