
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
Sponsored Content
Published: April 8, 2024
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
target=_blank title=Share on LinkedIn class=share-linkedin> The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
https://www.tvbeurope.com/production-post/grass-valley-highlights-innovation-at-nab-show title=Share via Email class=share-email>
In an industry that moves ever forward, there is rarely much opportunity to look back. But as Grass Valley marks the 65th anniversary of its founding in April 1959, ahead of what promises to be another highly dynamic instalment of the NAB Show, it's hard to resist asking some of today's GV executives about what they regard as the key milestones of the past 6.5 decades.
On the camera side of the business, director of product marketing Klaus Weber highlights several innovations including the first market launch of CMOS sensors with global shutter. Only this technology made it possible to realise HD cameras and later also UHD cameras with the necessary light sensitivity, and only these sensors made it possible to realise both super slow-motion cameras and HDR operation with the best quality, he says.
Examining GV's history of video production switcher development, VP for switchers Greg Huttie pinpoints from the tech point of view an additive trio were introduced directly into switcher processing frames: 2110 IP I/O capability, full raster UHD 4K 2160p at a large scale, and HDR processing. Through this integration, along with user interfaces built from the technical director's point of view multi-format productions could be realised with greater flexibly, cost-effectiveness, and without creative compromise.
But whilst it's nice to look back, the slew of announcements that Grass Valley has planned for NAB Show 2024 confirms that the company's commitment to media technology innovation is very much ongoing.
Elevating broadcast camera technology The Grass Valley LDX C150 Compact Camera delivers unprecedented operational freedom Headlining GV's broadcast camera presence at NAB will be several significant enhancements to the LDX 100 Series platform that underscore the company's commitment to addressing the complex demands of live production environments. The latest updates include:
Advanced HDR/SDR Operations: Integrated LUT processing in all LDX 100 series cameras ensures optimal HDR/SDR signal quality directly from the camera head and base station, reducing the need for external converters. Notes Weber: In the area of HDR/SDR productions, there are more and more applications that require an efficient and cost-effective workflow, and the LUT processing integrated into the cameras meets exactly these requirements.
Improved Design for Enhanced Usability: Modifications to the shoulder pad, handgrip and housing materials have made the camera lighter and more ergonomic, while airflow optimisations have resolved previous heat generation issues.
Innovative High-Speed Shooting: New capabilities allow for 6x 1080p shooting with native UHD resolution of the live signal output, supported in both NativeIP and XCU base station operations. Weber says: In the area of native UHD productions, there is an increasing desire to integrate super slow-motion cameras with the best possible image quality into the workflow. The native UHD signal output for the live signal in 6x 3G super slow-motion mode addresses this requirement.
Wireless Camera Version: A new camera model optimised for wireless operation paves the way for seamless integration with wireless transmission technologies and cloud-based production solutions. Weber explains: The launch of a wireless camera in the LDX 100 series fulfils users' desire for a flexible camera that can be used for a wide range of applications, including wireless cameras in sports or entertainment productions, as well as remote production applications with wireless integration into IP infrastructures.
Redefining production switching The K-Frame XP video production switcher series is already the first choice for high-profile live productions thanks to its exceptional capabilities and versatility. But at the NAB Show, Grass Valley will introduce multiple new enhancements to the series, including:
Advanced IP I/O boards: New generation IP I/O boards with JPEG XS encoding/decoding capability without loss of I/O count, 100GbE QSFP and 25GbE SFP ports, plus extended buffers in 2160p.
Colour Mapping HDR<>SDR / 3D LUT Translation: Internal mapping and translation within the video processing frame to support the most demanding event coverage, assisting productions in handling the ever-increasing variety of programme outputs required.
ClipStore II: A new generation of ClipStore offering up to 4-channels of playback and record in all formats including UHD 4K 2160p with both SDI and IP connections.
Reflecting on the new additions, Huttie remarks: The expanded capabilities of the IP connection and the additional possibility of supporting compressed signals in the video production switches meet the requirements of users in the most demanding applications. The same applies to the integration of LUT processing, which makes HDR/SDR productions with mixed signal sources a simple affair.
These enhancements are also likely to be pressed into service during this year's very busy schedule of sporting events. For major sports productions scheduled for summer 2024, these extended functionalities will be used to
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
26/02/2026
Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...
26/02/2026
Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...
26/02/2026
Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...
26/02/2026
The agreement ensures Europe's satellite-based augmentation continues enhanc...
26/02/2026
There were two big wins for RT KIDS shows at the 17th Kidscreen Awards in San Diego this week with Maddie Triggs and BeddyByes both taking home gongs.
The K...
26/02/2026
26 Feb 2026
VEON to Release FY25 Earnings Update on March 13, 2026 Dubai and New York, February 26, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital operator ...
26/02/2026
What can I watch on UKTV and stream on U this week?
This week's highlights include new episodes of Will and Ralf Should Know Better, The Marlow Murder Club...
26/02/2026
Thursday 26 February 2026
Sky partners with STARZ on high-impact boxing drama F...
26/02/2026
Thursday 26 February 2026
An Open Letter to Our Fellow Leaders in Global Media
From:
Tim Davie, BBC Director-General
Jon Slade, CEO, Financial Times
Anna B...
26/02/2026
Wuppertal February 26, 2026
Teatro alla Scala Elevates Backstage Communication with Riedel's BoleroRiedel Communications today announced that Fondazione T...
26/02/2026
RT has confirmed that it has today received payment from the GAA for its 50% share of GAAGO.
RT confirmed in February 2025 that it had agreed in principle wi...
26/02/2026
RT Statement regarding the broadcast of Republic of Ireland vs Israel Nations League fixture
If the match goes ahead and that is a decision for the FAI as ...
25/02/2026
It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...
25/02/2026
Hip-hop thrives on constant reinvention, with bold voices and fearless experimentation continually pushing the genre's boundaries. Every era brings new lead...
25/02/2026
In 2025, Magyar Telekom continued the consistent execution of its long-term stra...
25/02/2026
Joe Wilkinson and Joe Marler reunite for a tongue-in-cheek campaign exploring the hilarious extremes of modern loveWednesday 25 February 2026
Mix Tapes to Vide...
25/02/2026
Harmonic's XOS Advanced Media Processor Leverages AI-Powered Encoding to Deliver Exceptional Video Quality to Alcom Customers SAN JOSE, Calif. - Feb. 25, 2...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...
24/02/2026
Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...
24/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/02/2026
Paul C. Brunson: Red Flag to be produced by FirstLookTV and launch in 2026
UKTV...
24/02/2026
This year, we're back at the Media Production and Technology Show (MPTS) in London. As always, we're looking forward to catching up with existing contac...
24/02/2026
We are pleased to announce that Pete Whiteway is joining the dB Technology Group as a Senior Systems Engineer. Pete brings over 20 years of experience in broadc...
24/02/2026
End-to-End Transparency in the Supply Chain You Can Touch
The team at LogiMAT 2025 - from left: Michael Dreimann, Andr Haff, Nicolas Lapp, Bernd Jaschinski-...
24/02/2026
Katharine Wolinska appointed to lead Partnerships
RT Commercial has announced ...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
23/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, will present its latest cybersecurity, ...
23/02/2026
X-Rite Pantone Launches Event Series to Modernize Textile Color Workflows
X-Rite Pantone, the global authority in color standards and color science, today a...
23/02/2026
Audience peak of over a million on RT 2 as Ireland beat England in the Six Natio...