Sony Pixel Power calrec Sony

New Branding Campaign Emphasizes Pluto TV Programming's Human Touch

03/10/2023

LOS ANGELES With so much attention focused on artificial intelligence and AI-driven recommendation engines when it comes to over-the-top channels, Pluto TV is trying to set itself apart from the pack by taking the opposite approach: promote the human element in programming decisions.
LINK: https://www.tvtechnology.com/news/new-branding-campaign-emphasizes-plu...
See more stories from tvtechnology

More from TV Technology

09/05/2025

Harvard Taps Studio Technologies for Sports Telecasts

CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...

09/05/2025

ITN, Magnite Launch Programmatic Solution for Local Linear TV

NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...

09/05/2025

Nugen Audio Unveils DialogCheck Speech Intelligibility Software

LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...

08/05/2025

Cable Industry Backs Broadcasters' Move to Software-Based EAS

The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...

08/05/2025

CTA Tells FCC: Dont Mandate ATSC 3.0 Tuners

WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...

08/05/2025

Nexstar Appoints Bill Nardi VP of Station Operations

IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...

08/05/2025

LumaTouch Partners With CNN Academy on Training

SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...

08/05/2025

SBE Backs NAB Proposals to Change EAS Rules

WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...

08/05/2025

OAN to Provide News to VOA, USAGM Networks

Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...

07/05/2025

Studios Delay Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

Saudi Broadcasting Authority Turns to Grass Valley for Major Tech Upgrade

MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....

07/05/2025

Studios Delaying Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

FCC Seeks Comments on LPTV Adoption of 5G Broadcasting

WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...

07/05/2025

U.S. Department of Education Terminates CPB's Ready to Learn Grant

WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...

07/05/2025

Tubi Announces New Interactive Ad Formats

NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...

07/05/2025

The GFiber App Gets an Upgrade

MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...

07/05/2025

NASA+ Launches FAST Channel on Prime Video

WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....

07/05/2025

The WNET Group Names Randall T. Decker Senior Director, Technology

NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...

06/05/2025

Atomos Appoints Peter Barber to CEO

MELBOURNE, Australia Atomos said Peter Barber, currently serving as chief operating officer and executive board director, has been named the company's CEO....

06/05/2025

Optimism Clashes With Tariff Anxieties at 2025 NAB Show

Whether you're in the air or out for a swim, the last thing you do when you hit bone-rattling turbulence is slow down....

06/05/2025

Analyst: Trump Tariffs Would Have Chilling Impact On TV Production'

While much of the coverage of President Donald Trump's proposed 100% tariffs on imported films has focused on the theatrical industry, the levies on importe...

05/05/2025

Trump Orders Tariffs on Films Made Outside the U.S.

President Donald Trump on Sunday ordered the imposition of a 100% tariff on films and TV shows produced outside the U.S., lamenting what he claims is the death ...

03/05/2025

FCC Looks to Clear Backlog of Inactive Proceedings

WASHINGTON The Federal Communications Commission said it hopes to terminate over 2,000 official proceedings that have become dormant. As part of that effort, th...

02/05/2025

Fubo Reports Subscriber Loss

NEW YORK Sports streamer Fubo said it lost subscribers but improved profitability in its latest quarter....

02/05/2025

Nielsen: Most TV Viewing Is On Ad-Supported Services

NEW YORK Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers adver...

02/05/2025

Trump Orders CPB to Defund PBS, NPR

President Donald Trump on Thursday ordered the Corporation for Public Broadcasting to defund PBS and NPR, claiming that today's media landscape has changed ...

02/05/2025

FuboTV Reports Subscriber Loss

NEW YORK Sports streamer FuboTV says it lost subscribers but improved profitability in its latest quarter....

02/05/2025

NAB to FCC: Don't Delete Certain Retransmission Rules

WASHINGTON The National Association of Broadcasters has filed a wide-ranging rebuttal to proposals by the pay TV industry that the Federal Communications Commis...

02/05/2025

CPB Awards $650,000 Grant for Appalachian, Mid-South Journalism

WASHINGTON As part of an ongoing push to strengthen local reporting, the Corporation for Public Broadcasting (CPB) has awarded a $649,703 grant to the Appalachi...

02/05/2025

Wireless Microphone Alliance Pushes Forward With FCC Filings

With more than 60 members, the Wireless Microphone Spectrum Alliance said it is actively advocating for its RF spectrum through meetings and filings in the Fede...

02/05/2025

NABET-CWA Blasts Attempts to Delete FCC Ownership Regs

WASHINGTON The union representing broadcast technicians is pushing back against a major effort by the National Association of Broadcasters and station owners to...

02/05/2025

Future Today Launches CTV Marketplace

MENLO PARK, Calif. Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers ...

02/05/2025

The Africa Channel Launches TAC Labs

LOS ANGELES The Africa Channel (TAC) said it has launched TAC Labs, a newly created technology unit to provide low-cost AI-powered solutions to help publishers ...

02/05/2025

Roku to Acquire Frndly TV

SAN JOSE, Calif. Roku said it will acquire Frndly TV, a virtual multichannel video programming distributor (vMVPD) geared toward family friendly content that of...

01/05/2025

LiveNow From Fox Hits a Half Billion Q1 Views on YouTube

NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...

01/05/2025

Android TV Expected to Dominate Smart, CTV Market by 2030

The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...

01/05/2025

Samsung TV Plus Adds 5 New Sports Channels

Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...

01/05/2025

Carlo DiMarco Joins USSI Global

MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...

01/05/2025

NAB to FCC: Dont Delete Certain Retransmission Rules

WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....

30/04/2025

Collective Newsroom Deploys Nxteditions Newsroom System

The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...

30/04/2025

IAB Double-Clicks on AI Efforts

NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...

29/04/2025

TiVo: Viewers Continue to Cut Back on Streaming Subscriptions

SAN JOSE, Calif. Cost-conscious TV viewers are cutting back spending on streaming services, preferring quality programming over a large number of choices, TiVo ...