Sony Europe announced new and expanded 4K HDR television series designed to deliver enhanced contrast, colour and clarity. The AF8 and XF90 series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony's proprietary innovations.
In 2017 Sony introduced a new 4K HDR OLED TV under the BRAVIA name to offer customers even more premium options when purchasing a TV. The BRAVIA OLED A1 series has been extremely well received by customers and reviewers thanks to its innovative One Slate design blending together exceptional picture quality realised with an OLED screen and immersive sound coming directly from the screen itself via the Acoustic Surface technology. Now, building on these innovations Sony expands the BRAVIA OLED line-up to deliver cutting-edge premium OLED TVs to a wider audience. The new AF8 series has inherited Sony's unique 4K HDR picture processor-X1 Extreme, and the Acoustic Surface technology to give not only high visual quality but awe-inspiring sound.
As an OLED TV, the AF8 series produces an incredibly detailed picture with deep blacks, rich and realistic colours and an exceptionally wide viewing angle. Sony's more than half a century worth of picture processing expertise lends to precise control of the 8 million OLED pixels for a stunning realisation of an unparalleled 4K HDR picture, while the Acoustic Surface technology allows the sound to come from the screen, creating an entertainment experience with just a beautiful picture in sight thanks to the ground-breaking One Slate concept which eschews all visible speakers. The new design with a minimised stand allows the AF8 to be positioned in a wider range of locations.
In parallel, Sony has expanded the LCD screen TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new XF90 series, equipped with the X1 Extreme processor, will be available in 75'', 65'', 55'' and 49'' screen sizes.
As the screen size gets larger, it becomes easier to notice motion blur especially in fast-moving scenes. The XF90 series solves this issue by using a new technology, X-Motion Clarity , to keep fast action images smooth and clear. The X-Motion Clarity technology utilises Sony's proprietary direct LED local dimming and backlight boosting algorithm to control the luminance and optimise its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness.
To bring the sound to the next level, the XF90 series' design perfectly matches Sony's new Dolby Atmos compatible soundbar, the HT-XF9000. The combination of the XF90 series and the HT-XF9000 soundbar delivers a real cinema-at-home experience.
Both the AF8 and the XF90 series will support Dolby Vision *1, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks and vibrant colours.
To provide better user experience, Sony's 2018 Android TV also works with smart speakers like Amazon Echo, Google Home and the latest Sony's smart speaker, which enables users to hands-free control TV.*2*3*4
In addition, Sony Europe announced the XF85 and XF80 4K HDR series, also to become available in 2018.
New Sony TV models and key features:
AF8 Series (65 , and 55 models) 4K HDR OLED TV
Features OLED as display device. 8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.
Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.
Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy.
Uses 4K X-Reality PRO to produce stunning detail with Sony's unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
The minimalist design: AF8 series has a clean, minimalist design that keeps you focused on whats important - the picture. The new design with a minimised stand allows the AF8 to be positioned in a wider range of locations.
Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play , you can enjoy your favourite movies, TV shows, and games on your TV.*2
Hands-free control from smart speakers: Sony's Android TV works with smart speakers such as Amazon Echo, Google Home and Sony's latest LF-S50G. With Amazon Echo, you can control power, channels, volume and more. The Assistant on Google Home and LF-S50G allows you to find the entertainment you want without lifting a finger.*2*3*4
HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI. Supports HDR10, Hybrid Log-Gamma and Dolby Vision .*1
XF90 Series (75 , 65 , 55 , and 49 models) 4K HDR TV
Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
X-tended Dynamic Range PRO. It enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlig
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
Sony Europe announced new and expanded 4K HDR television series designed to deliver enhanced contrast, colour and clarity. The AF8 and XF90 series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony's proprietary innovations.
