Amazon Prime Experiences Anr Record-Breaking Holiday Season

Amazon Prime Experiences Another Record-Breaking Holiday Season

10 million new members worldwide tried Prime this holiday

Amazon Fire TV is the best-selling streaming media box on Amazon.com this holiday season

SEATTLE--(BUSINESS WIRE)--Dec. 26, 2014-- (NASDAQ: AMZN) - Amazon's 20th holiday season brought record growth to the company's fast, free shipping program Amazon Prime - more than 10 million new members worldwide tried Prime for the first time. Amazon customers also benefited from low prices this season, including more than 25,000 Lightning Deals.

We are excited to welcome more than ten million new members to Amazon Prime this holiday season, who benefited from unlimited Free Two-Day Shipping on their holiday gifts. Prime members can also borrow more than 700,000 books, listen to one million songs and hundreds of playlists, save unlimited photos and watch tens of thousands of movies and TV episodes including the Golden Globe nominated show from Amazon Studios, Transparent, said Jeff Bezos, founder and CEO of Amazon.com. We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.

Amazon Prime has come to mean fast, free shipping, free streaming and free reading. This year, Amazon added nearly a dozen new features and benefits to Prime. In addition to Prime Instant Video and the Kindle Owners Lending Library, members now enjoy Prime Music, Prime Photos, Prime Pantry, Amazon Elements, critically-acclaimed and exclusive streaming content, early access to select Lightning Deals, exclusive pricing on select Amazon devices, exclusive pricing on Same-Day Delivery and more. Following the November launch of Prime Photos, members also uploaded nearly one billion photos with free unlimited photo storage in Amazon Cloud Drive.

Holiday Fun Facts:

Shipping:

Amazon shipped to 185 countries this holiday.

Sunday Delivery expanded across the country, delivering holiday packages to thousands of cities in the US.

This holiday, Amazon customers ordered more than 10 times as many items with Same-Day Delivery, over 2013.

The last Prime One-Day Shipping order on Amazon.com delivered in time for Christmas was placed on December 23, 2014 at 2:55 p.m. EST and shipped to Philadelphia, Pennsylvania. The order included Nature's Miracle No More Marking, 24-ounce spray and a men's Champion Evo Fleece Full Zip Hoodie.

The last Prime Now order that was delivered in time for Christmas included 3 different 12-packs of Bai5, 5 calorie, 100% Natural, Antioxidant Infused Beverage, 18-ounce bottles. Flavor varieties included Costa Rica Clementine, Limu Lemon and Molokai Coconut. The order was placed on December 24 at 10:24pm and was delivered at 11:06pm.

Amazon Devices & Digital Media:

Amazon Fire TV is the best-selling streaming media box on Amazon.com this holiday season.

Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished-for items on Amazon.com this holiday season.

Fire tablet sales on Amazon.com were up over three times year over year this Black Friday; Kindle e-reader sales on Black Friday grew nearly four times year over year.

J.D. Power ranks Amazon Highest in Customer Satisfaction with Tablets.

Fire TV Stick is the fastest-selling Amazon device ever.

The most gifted Kindle book during the holiday season was Unbroken by Laura Hillenbrand.

Amazon unveiled All Is Bright, the first-ever exclusive playlist of newly-recorded holiday songs available for listening on Amazons Prime Music service this holiday season. All Is Bright features performances of holiday favorites, rarities and newly-written songs from extraordinary artists including Ashley Monroe, Brandi Carlile, Jessie Baylin, Liz Phair, Lucinda Williams, Yoko Ono with the Flaming Lips and many more.

Amazon Prime members can instantly watch and enjoy Amazon Original Series, including the Roman Coppola and Jason Schwartzman comedy, Mozart in the Jungle; Golden Globe nominated dark-comedy, Transparent; fan-favorite, Alpha House, now in its second season; and children's series Gortimer Gibbon's Life on Normal Street.

Prime Instant Video is the exclusive online-only subscription service for great TV series including popular HBO shows such as Boardwalk Empire, True Blood, The Sopranos and The Wire, as well as binge-worthy primetime series including 24, The Good Wife, Downton Abbey, Under the Dome, Extant and Vikings, and favorites for children including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, Blue's Clues, and The Bubble Guppies.

Amazon Appstore selection worldwide more than doubled in 2014 over 2013.

The top three holiday songs requested of Amazon Echo are Jingle Bells, Frosty the Snowman, and Jingle Bell Rock.

Top holiday movies identified using Firefly were Dr. Seuss' How the Grinch Stole Christmas, White Christmas and It's A Wonderful Life.

Customers have saved over 100 million seconds since the launch of Amazon Fire TV thanks to ASAP; that's enough time to watch all eight Harry Potter movies more than 1,400 times.

Customer Purchases:

Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday. Mobile shopping accelerated as customers got later into the shopping season.

Cyber Monday continues to be Amazon.com's peak mobile shopping day. Black Friday had the most rapid growth in mobile shopping.

Total holiday sales from the Amazon app for smartphones doubled in 2014 in the US.

On Cyber Monday, Amazon customers worldwide ordered more than 18 toys per second from a mobile device.

This holiday, 16 times more Amazon customers shopped on smile.amazon.com than over the 2013 holiday season.

Since launching, AmazonSmile has generated millions of dollars in donations for customers' favorite charitable organizations.

This holiday season, A

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