IT S PLAY TIME FOR SONY AT CES 04

LAS VEGAS (Sony CES Booth #14200), Jan. 6, 2014 - Sony's newest consumer electronics technologies on display at CES 2014 deliver something for everyone -- from the highest resolution 4K TVs to cameras for every type of shooter to smartphones that reshape mobile communications, and even a new concept for active lifestyles: the SmartWear experience. Continuing its commitment to always redefine the consumer user experience, Sony's CES 2014 line-up focuses on a central theme: Play.

The definition of Play' can mean anything from playing games, to playing music, watching or participating in sports, to hitting play' on your favorite device - above all, it means fun, said Mike Fasulo, president and COO of Sony Electronics. Our new products are designed to be there with consumers, enhancing the pleasure of activities they already love. They represent the essence of what drives Sony forward, combining technology and emotion to inspire the type of excitement that only Sony can evoke.

At CES 2014, Sony is combining products, content and online services to create immersive and dynamic entertainment experiences -- in and out of the home.

4K TV and Content

Sony's 4K ecosystem includes all aspects of content capture, production and enjoyment, with new TVs in a variety of sizes, the world's first 4K media player and download service and consumer 4K camcorders. At CES 2014, Sony is highlighting advances in each of these areas.

Sony's line of 4K Ultra HD BRAVIA televisions is growing, with the flagship 85-inch X95. It features X-tended Dynamic Range PRO with a unique backlight algorithm to achieve a much wider dynamic range of brightness with higher peaks and deeper blacks.

Joining the 4K Ultra HD BRAVIA range is the X9series, with a Wedge styling that saves space, whether on a stand or hung on a wall, and improves performance by housing a built-in woofer, tweeter and sub-woofer for richer, enveloping sound.Together with Sony's new 4K BRAVIA X85 series models, all 2014 4K BRAVIA TVs come with Sony's own 4K 60P HEVC hardware decoder built in to make playing new forms of 4K content easier.

Sony is also introducing four new BRAVIA Full HD TVs, with new screen sizes, viewing options and more interactivity, and each powered by Sony's X-Reality PRO picture engine for more accurate and realistic images. To give consumers even more 4K content choices, Sony is working with a range of content providers including 500px for photos, YouTube and more. Sony is also extending its relationship with Netflix to provide compelling 4K content to BRAVIA TVs, and expanding its PlayMemories Online service for BRAVIA TVs in more than 27 countries and regions.

Digital Imaging

Creating content is also a critical part of the Sony user experience. The past year saw Sony make significant advances in digital imaging, from the QX series of lens-style cameras to the full-frame-in-a-compact body 7/ 7R interchangeable lens cameras and the fixed lens RX10 camera.

New at CES is Sony's 5000, the world's smallest and lightest APS-C interchangeable lens camera. This mirrorless model combines high image quality with both Wi-Fi and NFC capabilities and is perfect for photo enthusiasts looking for a small camera as well as point-and-shoot photographers looking to step up. Sony's PlayMemories Camera Apps family further enhances the photo experience with a growing range of free and paid apps, to offer new creative effects and utilities.

On the camcorder side, Sony's FDR-AX1E 4K Handycam camcorder is now joined by the FDR-AX100E which is approx. 75% smaller and 66% lighter model for comfortable one-handed shooting. This new camcorder has a back-illuminated 1-inch type CMOS image sensor and BIONZ X image processor for enhanced picture quality even in low light. Its large diameter ZEISS lens is optimized for movie shooting, and Wi-Fi and NFC let users quickly and easily connect to other devices such as smart phones and tablets. The camcorder can also down-convert 4K content.

Sony's new Action Cam (model HDR-AS100VR) point-of-view camera adds a BIONZ X image processing engine, a new lens and image sensor for significantly improved image quality, and high frame rate capability for capturing slow motion video. The newest model is splash-proof with no need for a separate housing. A new feature lets users control up to five HDR-AS100V models with the Live-View Remote and record simultaneously with them all for a multi-view picture. The remote control function also works with other Sony digital imaging products such as the , QX, Handycam and Cyber-shot lines.

Playing with New Technologies

Sony is also showcasing two new prototype technologies that further extend the concept of Play. The Head Tracker sensor attaches to the back of Sony's HMZ-T3W head-mount display, and senses the wearer's head movement and changes the view from left to right or up and down. With HeadTracker, consumers can view the footage captured on ActionCam, seeing different angles of the video with a simple turn of the head.

The other new Sony prototype on display at CES is Tennis Sensor. This sensor attaches to a tennis racket and can analyze and record the user's tennis shot and information including swing speed, ball spin and speed for later review on a smartphone.

Audio

Audio has been at Sony's heart since the company was founded, and last year's introduction of High-Resolution Audio keeps that tradition alive and vibrant. At CES, Sony is demonstrating its High-Resolution Audio family and leading the way in innovation for the industry-wide initiative by unveiling new products including ZX1 Walkman , SRS-X9 wireless speaker system, High-Res capable PC audio and home speakers and home cinema systems.

Sony Mobile

CES will feature an array of Sony mobile innovations th

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