4K boom drives Pablo Rio sales in Japan

4K boom drives Pablo Rio sales in Japan With 4K rapidly gaining hold as the medium of choice in Japan for movies, high quality TV programs and large screen public displays, post houses have turned to Quantel and Pablo Rio to handle 4K post production.

The move to 4K is being boosted by the Japanese government which is targeting widespread delivery of 4K to homes throughout Japan by 2016 in time for the Olympic Games in Brazil. Japanese post houses need to be able to offer fast and creative 4K to their customers. As a result of the 4K boom many of Japans leading post houses have purchased Quantel Pablo Rio 4K color and finishing software and in some cases Genetic Engineering 2 shared workspace systems. These are:

Azabu Plaza, Tokyo

"Pablo Rios power is supreme. It has revolutionised the traditional HD workflow, and our editors - already familiar with the Quantel interface on our existing Quantel iQ systems - have immediately taken to 4K HFR finishing on Pablo Rio," said Daisuke Matsuo, Director.

Omnibus Japan, Tokyo

"We have adopted Pablo Rio for handling every aspect of the 4K projects we do - it is essential to have uncompressed 4K 60p playback for our jobs. Currently we are using Pablo Rio to finish the 4K movie Patlabor, the next generation, which is produced by the Omnibus Group," said Rintaro Doke, General Manager - Technical Services, Post Production Center.

ONKIO HAUS, Tokyo

"We upgraded our Quantel eQ system to Pablo Rio 4K HFR because it is the only system available on the market that supports 4K 60p realtime monitoring during editing," said Yasuteru Oda, Senior General Manager, Engineering Division.

Studio Rec, Fukushima

"Our main business is TV commercials production in North Japan and we have upgraded our four Quantel eQ systems to Pablo Rios with Genetic Engineering 2 shared workspace to give us major efficiency improvements, particularly with hi-res jobs," said Takayuki Ishige, General Manager.

Toei Lab Tech (Toei Digital Lab), Tokyo

"We produce many TV programs every day and Pablo Rios integrated editing, finishing and color correction toolset saves us a tremendous amount of time. We think Quantel has produced a unique and very advanced post production technology which we can trust and use to the full," said Toshihiro Shiota, Manager, Post Production.

Tokyo Laboratory

"Tokyo Laboratory has a long and distinguished history in film scanning and DI and we were the first company in Japan to adopt Pablo Rio. We have chosen Pablo Rio 4K HFR to cope with ever-increasing demand for 4K; its file handling is fast and easy and it has all the creative tools we need," said Katsuji Nishino, General Manager, Image Media Department.

Tokyo Sound Production

"We have a strong demand for 4K finishing from one of our leading clients - a key commercial TV station in Tokyo. Pablo Rio gives us the ability we need to handle 4K 60p uncompressed RGB," said Sei Takahashi, Sales Director.

WINK2, Tokyo

"We chose Pablo Rio 4KO for movie post production work because of its integrated editing, color correction and finishing toolsets," said Kenji Fukuda, President.

"Japan is moving ahead rapidly with 4K, with the worlds first regular 4K broadcasts already under way and an increasing demand for 4K post for both movies and TV production," said Martin Mulligan, Quantel Sales Director. "However, handling 4K 60p in realtime remains a challenge for many systems; not so Pablo Rio, which is why it is the system of choice in Japan and the rest of the world for 4K HFR post."

LINK:	http://www.quantel.com/page.php?u=a8b9b19675e33743e2abf0046eff0031...
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