Media Group International Introduces SIENNA to Its Broadcast Customers

Leading systems integrator Media Group International can now offer its broadcast customers seamless integration and next generation workflow after becoming an Approved SIENNA Systems integration partner.

The new partnership brings enormous benefit to MGIs customers by giving them easy access to SIENNAs cutting edge systems for News, Sport, Live Event and Mutli-Camera Television Production.

MGI recently sent its Senior Solutions Architects Jim White and Tyrone Donnelly on a weeklong intensive Sienna training program in London, England. The program is designed to give MGI self-sufficiency in implementing and supporting Sienna Systems and affords MGI the coveted Approved Sienna Systems Integrator status.

Founded in 1992, Gallery offers the Post Production, Film, Music, TV and Broadcast industries a portfolio of more than 50 sophisticated software and hardware products that are sold to more than 12,000 customers across 50 countries. The companys SIENNA software family, which was launched in 2007, has revolutionised News and Sports broadcasting and has an international reputation for delivering cutting edge results in highly demanding environments.

Some of the worlds leading broadcasters have built their news and sports workflow around SIENNA, including the BBC, the Associated Press, Turner and Televisa. SIENNA products have been responsible for coverage of major global events such as the US Presidential election, and the Beijing and London Olympics. With a worldwide integration channel, Sienna delivers functionality, performance and reliability without compromise.

Roger Barton, MGIs Sales Manager, says: As always at MGI, were committed to bringing the very latest technology and products to our customers and Gallerys SIENNA products absolutely fit this brief. It is also extremely important nowadays that youre able to back up your sales with integration services and after sales support locally. This is why we always invest in training prior to signing partnership agreements, so that we can confidently support our partners.

Mark Gilbert, Gallery SIENNAs CTO, adds: We are delighted that MGI has made a strong commitment to Sienna, and MGIs experience and reach will make Sienna accessible to a new audience in the Gulf region. Local support is fundamental to our vision, so MGIs formally trained Sienna engineers are a welcome addition.

Media Group International has over 35 years experience of systems integration in the Gulf region and represents many worldwide manufacturers. These include Avid Technology, Quantel, SeaChange,, Vinten Broadcast Ltd, Telestream, Vizrt and EVS Broadcasting. It also serves TV channels and networks, movie studios and network operators in the region, providing telecommunications, broadcasting, integrated systems and state-of-the-art security.

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