
2013-12-13 | 000-004-741 DE-EN
SCHAEFFLER AG, HERZOGENAURACH
Audi and Schaeffler Extend Successful DTM Partnership by Three Years
DTM Champ Rocky' Running in Schaeffler Colors again in 2014
Two titles in three years: The green-yellow Schaeffler colors, in a manner of speaking, are a guarantee for success in the DTM. This is to continue, as Audi and Schaeffler have extended their partnership in the DTM by another three years. Champion Mike Rockenfeller will therefore be tackling the title defense' mission in his usual, striking car colors - albeit with his Schaeffler Audi RS 5 bearing the prestigious car number 1' marking for the first time.
Schaeffler, Audi, Phoenix Racing and Mike Rockenfeller - this combination is simply a perfect fit. That's why we're delighted that this success story will continue, says Prof. Dr. Peter Gutzmer. Schaeffler's Board Member for Development emphasizes in this context that the commitment not only has a powerful external impact but evokes a positive response within the company as well: Motorsports emotionalize and unite particularly in the case of success. Today, many of our more than 77,000 employees are big Audi, Rockenfeller and DTM fans. But motorsports have traditionally had a special significance at Schaeffler and the Schaeffler brands - as befits an innovation-driven technology corporation.
Rocky,' too, directly feels this enthusiasm whenever he takes time out between the races to visit one of the company's locations. At Schaeffler, a lot of emotions are associated with motorsports. Representing a global corporation that is as enthusiastic as this one on the race track and being successful on top of it - that makes me happy and proud, says Mike Rockenfeller.
Two years before Rocky,' Audi driver Martin Tomczyk had clinched his first DTM title in the 2011 season sporting the colors of the globally renowned automotive supplier. The two green-yellow' triumphs achieved by Tomczyk and Rockenfeller have so far been highlights of a commitment which Schaeffler and its INA, FAG and LuK product brands began in the international touring car racing series in 1986. Race cars of the Alpina, Audi, BMW, Ford, Mercedes-Benz, Opel and Rover brands have been bearing logos from the Schaeffler brand family, primarily the LuK logo, ever since. At the same time, various drivers, including the DTM Champions Kurt Thiim, Mattias Ekstr m, Timo Scheider, Martin Tomczyk and Mike Rockenfeller, became brand ambassadors.
Schaeffler looks back on a successful motorsports history in other series and vehicle classes as well. With BMW the company won the World Touring Car Championship, with Renault the European Truck Championship, and with Mitsubishi and Jutta Kleinschmidt the Dakar Rally. With Volkswagen Schaeffler proved the durability of its products at the Dakar' too, as well as in other desert rallies. With the rally driver Armin Schwarz Schaeffler won two German and one European rally title. The Porsche 917 that was victorious at Le Mans was equipped with hydraulic valve train component developments that have subsequently been used in millions of production cars since the nineteen-seventies and laid the foundation for the current know-how and portfolio of the global corporation in the field of engine technology.
Most recent headlines
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...
20/12/2025
Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...
19/12/2025
2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...
19/12/2025
Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...
19/12/2025
College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...
19/12/2025
AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...
19/12/2025
Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...
19/12/2025
SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...
19/12/2025
Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...
19/12/2025
L3Harris technology for the SDA Tranche 3 Tracking Layer program will provide in...
19/12/2025
Partnership brings Nielsen ONE measurement activation directly into XR's adv...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Berklee Announces Spring 2026 Signature Series This season's highlights include the Gospel Extravaganza, the 40th International Folk Festival, special gue...
19/12/2025
Performing arts centres across the globe have doubled down on live production infrastructure in recent years. For venues like the Queensland Performing Arts Cen...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
19/12/2025
Ricardo Coke-Thomas Named Chair of Theater for Boston Conservatory at Berklee The distinguished theater educator, director, and performer will join the Conser...
19/12/2025
Back to All News
Salvador Arrives to Netflix on February 6
Entertainment
19 December 2025
GlobalSpain
Link copied to clipboard
WHEN THERE IS NOTHING LEFT ...
19/12/2025
As the year comes to a close, it's the perfect time to give your WO Automation for Radio system a quick tune up. At the top of your year end checklist is on...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
Wrapping up a year of connection and clarity!
19 Dec Written By Suzanne Costello
As 2025 comes to a close, we want to take a moment to thank our incredib...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
Back to All News
Salvador arrives to Netflix on February 6
Entertainment
19 December 2025
GlobalSpain
Link copied to clipboard
WHEN THERE IS NOTHING LEFT ...
19/12/2025
Back to All News
Last Samurai Standing' Renewed for Season 2 - A Global Se...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
19/12/2025
Nanoparticle vaccine strategy could protect against Ebola and other deadly filoviruses Scripps Research scientists turn nanoparticles into virus showcases to ...
18/12/2025
SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...
18/12/2025
Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...
18/12/2025
SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...
18/12/2025
The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...
18/12/2025
SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...