6/04/2023

Alone Australia soars in the OzTAM VPM rankings at viewers tune in on SBS OnDemand

Key callouts:

In the week since Alone Australia's debut the show has more doubled its audience, with significant Total TV uplift driven by viewing on SBS On Demand. It is now the SBS's highest rating program for 2023 to date.

The Total TV audience for episode one now stands at 784,000 and 777,000 for episode two, and continues to rise on the OzTAM VPM rankings (episode one now at 262,000 on SBS On Demand Live VOD) as audiences tune in to experience the hit survival franchise.

Commenting on the tremendous success of Alone Australia in the first week Kathryn Fink, SBS's Director of Television said: We always had high hopes for Alone Australia on SBS On Demand but we have been thrilled the show has captured such a broad linear audience at 7.30pm on Wednesday nights and also on SBS On Demand. We are so proud of the Total TV performance of the show which has more doubled its audience in the past week when you compare with the metro overnight audience. Alone has been a global hit, and the international versions have been a huge success for us on SBS On Demand, and it is no surprise that audiences have been rivetted by the journeys of our participants in the Tasmanian wilderness. Australians are clearly tuning in both on linear TV but also on SBS On Demand where it is amongst the top of the 7 day OzTAM VPM rankings.

Episode three of Alone Australia, broadcast last night, drew a linear national audience on SBS of 300,000 (metro: 193,000 reg: 107,000). Since 7.30pm yesterday a further 45,000 viewers have watched this episode on SBS On Demand (Live VOD).

Last night SBS had a metro linear share of 6.4% on its primary channel and 10.2% network share in total people.

Episode one

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

7 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

784,000

203,000

93,000

262,000

226,000

164%

Episode two

TOTAL TV

Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

7 DAY TV

Time Shift

TOTAL TV

UPLIFT

AVERAGE

AUDIENCE

777,000

220,000

123,000

209,000

225,000

126%

Episode three

Total

Overnight Audience

METRO

Overnight

REGIONAL

Overnight

BVOD

Live VOD

AVERAGE

AUDIENCE

345,000

193,000

107,000

45,000

Source: OzTAM (Metro, VPM), Regional TAM, Eps 1&2 Cons 7, Ep3 overnight, FTA Shr%, TTL PPL

LINK:	https://www.sbs.com.au/aboutus/alone-australia-audience-surges-driven-...
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