
Hummingbird Productions, one of America's leading producers of original music and sound design for the advertising, entertainment, and multi-media industries, has written and produced dramatic and compelling orchestral productions for three special new projects. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions.
See: http://www.hummingbirdproductions.com
Following Hummingbird Productions' work on Coca-Cola's Marlen Esparza TV spot, which was featured in the 2012 Summer Olympic Games, Farnsworth and his company have been eager to work on additional new projects featuring the recording of full orchestras. Farnsworth and team got their chance with these three brand new projects.
Says Farnsworth, No matter how closely we think today's synthetic sounds can replicate real instruments, it always blows us away when we are allowed the opportunity to compose original music for presentations employing an entire orchestra. When recording tracks using just electronics and digital instruments, the music tends to stair-step' - that is, the emotion within the piece of music isn't properly conveyed. Due to the human element involved when a person actually plays an instrument in real life, the music can rise and fall naturally and organically -- like an ocean wave. A human musical performance always allows much more subtlety, nuance, and flavor to be expressed.
THE COUNTRY OF UGANDA:
Farnsworth and Hummingbird Productions have been specifically requested by the Government of Uganda in Africa, to write and record a new rendition of that country's national anthem. The new orchestral score, written by Farnsworth, will be presented during a special event to be held in that country in conjunction with its upcoming 52nd Anniversary in September 2014.
Farnsworth and his team will be traveling to Uganda in late April to record 1,000 voices of native Ugandan people, including young children, living in various villages throughout the country. Farnsworth and team will then head back to Ocean Way Studios in Nashville to record the full orchestration of the piece, integrating the vocal recordings made during their trip to Uganda.
The exciting and unique project came to Farnsworth and Hummingbird through renowned African Playwright Alex Mukulu. Back in 1992, Farnsworth and Mukulu recorded an album together which took African songs and American-ized them with western instrumentation and synthesizers. The album was entitled Skin of the Earth. For more background on Alex Mukulu, please visit: http://www.independent.co.ug/society/society/6676-when-theatre-is-your-life-
SAINT THOMAS HEALTH:
Nashville, TN-based Saint Thomas Health recently turned to Hummingbird Productions for an original orchestral score to accompany their new Nothing Shall Be Impossible television and online video promotional campaign. The campaign debuted May 5, 2014. Farnsworth wrote the piece, working through the Bohan Ad Agency, and Creative Director Rich Paschall. The Nothing Shall Be Impossible score was recorded at Nashville's Ocean Way Studios. Producer was Penny Rahe, Arranger was Don Hart, and Engineer was Bobby Shin.
Regarding the new musical work, Rebecca Climer, Marketing Director for Saint Thomas Health, said, We are introducing a new communication platform for our healthcare ministry that focuses on our faith tradition and the compelling stories of our patients, associates and physicians. A message as inspirational and compelling as Nothing Shall Be Impossible' requires images and music that support and expand it, and that has been achieved. Everyone who hears and sees our new anthem' is left very moved.
ALABAMA POWER:
For Lights, a new campaign through client Lawler Ballard Van Durand Advertising of Birmingham, AL, which promotes Alabama Power, Hummingbird recorded another orchestra at Ocean Way Studios in Nashville. The music from that session is featured within new 15- and 30- second spots which just broke across Alabama.
The campaign's Executive Creative Director Rich Paschall said, The Alabama Power Lights' spot used illuminated spheres to metaphorically represent the special type of energy that Alabama Power brings to the state of Alabama. The spot is something of a mini-epic, so we needed music that would not only support -- but enhance -- the swell and drama of the visuals. Hummingbird Productions delivered in spades, as usual, with a truly inspired track that captured the mood and the vision of the spot. Working with Bob Farnsworth and Hummingbird is always a pleasure. Their work is proof that you dont have to go far from home to find a music house that can consistently deliver an outstanding product.
ABOUT HUMMINGBIRD PRODUCTIONS:
Founded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the entertainment and advertising industries. While the company is perhaps best known for its music in such advertising campaigns as Always Coca-Cola and Wrigley's Double Double Your Refreshment, Hummingbird's composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more.
Touting the slogan Hearing is Believing, which will be delivered by Bob Farnsworth as a TEDx talk in Colorado on May 22, 2014, Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Rober
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...
03/11/2026
Blendkit for Unreal
Brie Clayton November 3, 2026
0 Comments
Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...
03/11/2026
Blackmagic Design Announces New UltraStudio Express HD
Brie Clayton November 3, 2026
0 Comments
New capture and playback solution with 3G-SDI, HDMI an...
03/11/2026
Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...
03/11/2026
Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...
03/11/2026
Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...
03/11/2026
IllusionFX 1.1 is Out!
Alex Perea November 2, 2026
0 Comments
More tools, more creative freedom.
Graph editor. Shape your animation curves with preci...
03/11/2026
Rowan University Explores Virtual Production Workflows
Brie Clayton November 2, 2026
0 Comments
Students work across camera tracking, compositing and ...
03/11/2026
How to Hand Over an After Effects Project So the Next Person Can Open It
Ozgur Gorgun November 2, 2026
0 Comments
Most After Effects projects get open...
03/11/2026
Demand for advanced chips is rising. The processes to build them are getting mor...
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
02/11/2026
Latest virtual session musician announced
The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...
02/11/2026
7-14 November 2026
VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...
02/11/2026
Combines six processors with LFOs, envelope follower & macros
Pine DSP's latest offering brings together a set of six virtual processors, houses them in...
02/11/2026
Rohde & Schwarz presents a new generation of DC power supplies with five interco...
02/11/2026
Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...
02/11/2026
Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...