Sony Pixel Power calrec Sony

Netflix opens debate about the importance of Brazilian storytelling, with focus on development and new creators

25/11/2021

Back to All News

Netflix Opens Debate About the Importance of Brazilian Storytelling, With Focus on Development and New CreatorsPlay Video

Play Video

Entertainment

23 November 2021

GlobalBrazil

Sao Paulo, November 23, 2021 - Reinforcing the commitment to bring More Brazil on Screen Netflix will invest in the development of approximately 40 ideas in 2022 to promote more Brazilian stories to entertain all audiences across Brazil. The announcement was made at an event of the same name this Tuesday, with the participation of more than 25 actors, creators, Netflix executives and key industry players, who debated challenges and opportunities for a more robust and diverse local industry. The event marks five years of Netflix's local production, taking Brazilian stories to the world.

"We are doubling down our efforts in Brazil with an amazing local team made up of the best creative, production and post-production executives to support the extraordinary production ecosystem in Brazil, with the goal to bring more Brazilian stories to your screens. We want to provide a platform for diverse Brazilian talent to tell their stories, both behind and in front of the camera," said Francisco Ramos, Vice President of Latin American Content for Netflix.

New voices and perspectives on Brazil were raised during remarks by industry players, as they addressed the opportunities brought by the moment of increased growth and demand for Brazilian content in the audiovisual sector. Rodrigo Antonio (APAN), Mauro Garcia (BRAVI), Leonardo Edde (SICAV), Belise Mofeoli (writer), Paulo Rog rio Nunes (AFRO.TV), and Ana Luiza Azevedo (Casa de Cinema de Porto Alegre) reflected on the need for decentralization in the creation and production of stories, the role of streaming to foster new genres and formats and the importance of representation to reflect the country in its entirety.

"Brazilians want more stories told by different voices that reflect their lives, their roots and ancestry...to find characters and plots with which to identify and to see the diversity of Brazil on screen. Thats why our ambition is to make more stories made by us and for us, and our success will depend on the ability to deliver the best version of those stories so that they connect with more audiences across Brazil, commented Elisabetta Zenatti, Vice President of Brazilian Content for Netflix.

Zenatti also celebrated the renewal of Sintonia, Love is Blind Brazil and Too Hot to Handle Brazil; new productions like The Nutty Boy and Wake up, Carlo, the first of the Brazilian kids and family offering; Bi nicos, sci-fi and action movie from Afonso Poyart, and a brand new Christmas film starred by GKAY, S rgio Malheiros and Vera Fischer. New behind-the-scenes images were also revealed for action film Overhaul alongside details of a new limited series drama, Todo dia a mesma noite, inspired by the book of the same name about the real life tragedy of the Boate Kiss fire. Leandro Hassum, Whindersson Nunes and Rodrigo SantAnna also announced their new comedy projects first hand during the event.

The challenge for me is to always be truthful, human and sincere - and to be simple. Sometimes we are looking for adornments for a story, and the most important is to be real. I think the power of Netflix to speak to so many countries makes it so that I look deeper inside myself. I know our stories are so beautiful and powerful that we have to show them to the world. This individuality is what makes us one, and this is my biggest challenge here at Netflix, reveals the actor, screenwriter and producer Rodrigo SantAnna.

Please see HERE the full list of new Brazilian productions announced during the event and download photos and videos

In addition to the upcoming slate, Zenatti spoke to the path Netflix will need to travel to meet the demand for an ever-increasing variety of Brazilian stories. The first step forward will be a focus on development, a stage previous to production that allows creators to further develop the story ahead of the decision to greenlight. In 2022, Netflix will develop 40 new ideas, between films, series, realities and documentaries. The second path forward is investment in the next generation of creators, through programs such as the Colaborat rio Criativo, a collaboration between AFAR Ventures and WIP with funding from Netflix. Screenwriter Marina Lu sa commented on her experience developing her original idea in the labs second year: Everything we learned was very enriching, from the classes to the mentoring and masterclasses.Everything was really preparing us to be competitive in the market and to know exactly what the industry is looking for and how can we connect our willingness to tell original stories to what the audience has been looking for and wanting to watch. I really hope that other people have this opportunity to believe in their dreams and to see themselves as professionals that the market needs to hear.

Creators who already work with Netflix, Carina Schulze (Menino Maluquinho), Carlos Saldanha (Invisible City), Fernando Meirelles (Two Popes, 7 Prisoners), Paula Cosenza ( o Amor: Fam lia Camargo) and Rodrigo SantAnna (A Sogra que Te Pariu) spoke about developing for streaming and how great ideas are born across different formats.

7 Prisoners wouldnt have had this result without the debate and exchange of ideas with Netflix. It was a very enriching process. There was a big partnership, from the script development to the aesthetic choices, and now we see that it worked, states filmmaker Fernando Meirelles.

The tip for anyone producing with Netflix is to be open, to listen. A recommendation [I received]...was dont try to create a project for the international market, the more local it is, the more the chances of it traveling. Thats the beauty of how Netflix produces: its a place of content from t
LINK: https://about.netflix.com/en/news/netflix-opens-debate-about-the-impor...
See more stories from netflix

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

2024 Big Night In Raises $145k to Support Triangle Arts Councils

Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...

28/03/2024

JIC, MRC Announce Accord On Roles In Judging Measurement Companies

With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...

28/03/2024

Hulu Added to Disney Plus App for Bundle Subscribers

The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....

28/03/2024

GroupM To Double Ad Spending On Women's Sports Programming

Giant media buyer GroupM said it plans to double its media spending on women's sports....

28/03/2024

Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....

28/03/2024

Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus

Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...

28/03/2024

Telemundo Station Group Addresses Climate Change With Month-Long Initiative

Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...

28/03/2024

Circle City Broadcasting Renews Nielsen Ratings Deal

Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....

28/03/2024

Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures

Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....

28/03/2024

Ariana DeBose Back as Tonys Host

Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...

28/03/2024

The Steve Wilkos Show' Renewed for Season 18

The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]

Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The S...

28/03/2024

Prison Journalism: Witness the Cycle from the Streets

Prison Journalism: Witness the Cycle from the StreetsWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore...

28/03/2024

Prison Journalism: Inmate pre-release and release processes

Prison Journalism: Inmate pre-release and release processesDean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor Correctiona...

28/03/2024

Streaming today: When You Finish Saving The World' on Netflix - 28 March 2024

Streaming today: When You Finish Saving The World' on Netflix - 28 March 20...

28/03/2024

Prison Journalism: The Story of Paulus

Prison Journalism: The Story of PaulusDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the restorative justice progra...

28/03/2024

Prison Journalism: Inside and Outside

Prison Journalism: Inside and OutsideFawaaz Adendorff was incarcerated in Pollsmoor Correctional Centre and participated in a Restorative Justice programme whil...

28/03/2024

Tonight on Muvhango: Imani escapes Khumo's hellhole

Tonight on Muvhango: Imani escapes Khumo's hellholeDon't miss Thursday, 28 March's riveting episode of South African soapie Muvhango on SABC 2 on DS...

28/03/2024

Tonight on Generations: Kea can sense her brother is hiding something

Tonight on Generations: Kea can sense her brother is hiding somethingDon't miss Thursday, 28 March's riveting episode of South African soapie Generation...

28/03/2024

Tonight on Smoke and Mirrors: Magolide and Tiny compete against each other

Tonight on Smoke and Mirrors: Magolide and Tiny compete against each otherDon't miss Thursday, 28 March's riveting episode of South African soapie Smoke...

28/03/2024

Tonight on Champions: Washington's struggle takes an unexpected turn

Tonight on Champions: Washington's struggle takes an unexpected turnDon't miss Thursday, 28 March's riveting episode of South African soapie Champio...

28/03/2024

Tonight on Scandal: Tibi's meltdown softens a teacher

Tonight on Scandal: Tibi's meltdown softens a teacherDon't miss Thursday, 28 March's riveting episode of South African soapie Scandal! on e.tv on DS...

28/03/2024

Tonight on Gqeberha: Lulama tells Thulani that she's pregnant with his child

Tonight on Gqeberha: Lulama tells Thulani that she's pregnant with his childDon't miss Thursday, 28 March's riveting episode of South African soapie...

28/03/2024

Tonight on My Brother's Keeper: Ndumiso has the wrong end of the stick

Tonight on My Brother's Keeper: Ndumiso has the wrong end of the stickDon't miss Thursday, 28 March's riveting episode of South African soapie My Br...

28/03/2024

Tonight on Skeem Saam: Lehasa doubles down on his ill-treatment of Pretty

Tonight on Skeem Saam: Lehasa doubles down on his ill-treatment of PrettyDon't miss Thursday, 28 March's riveting episode of South African soapie Skeem ...

28/03/2024

Thales speeds up its development of AI for defence

Facebook Twitter LinkedIn Thales, Europe's leading high-tech company in the civil and defence fields, has announced the creation of cortAIx, which bri...

28/03/2024

Get Cozy With Palia' on GeForce NOW

Ease into spring with the warm, cozy vibes of Palia, coming to the cloud this GFN Thursday. It's part of six new titles joining the GeForce NOW library of ...

28/03/2024

Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]

Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Af...

28/03/2024

Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]

Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...

28/03/2024

Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]

Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...

28/03/2024

Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]

Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...

28/03/2024

House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]

House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South Africa...

28/03/2024

My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]

My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The So...

28/03/2024

Uzalo: Wednesday's episode, 27 March 2024 [video]

Uzalo: Wednesday's episode, 27 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...

28/03/2024

Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]

Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...

28/03/2024

Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]

Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...

27/03/2024

UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play

Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...

27/03/2024

Inside the Archives: It's Lights, Curtains, Action When Sundance Films Become Stage Productions

By Jen Scott It's time to unwrap those noisy candies and put your phone on ...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

27/03/2024

Sencore and Showfer Announce Collaboration at NAB 2024, With a Brand-New Content Management and Distribution Solution

Las Vegas, NV, April 14-17, Booth W2401 Sencore, a leading provider of profess...

27/03/2024

Living Black, the longest-running Indigenous current affairs television program in Australia, returns for its 21st year with new guests

Living Black, the longest-running Indigenous current affairs television program ...