Sony Pixel Power calrec Sony

Netflix opens debate about the importance of Brazilian storytelling, with focus on development and new creators

25/11/2021

Back to All News

Netflix Opens Debate About the Importance of Brazilian Storytelling, With Focus on Development and New CreatorsPlay Video

Play Video

Entertainment

23 November 2021

GlobalBrazil

Sao Paulo, November 23, 2021 - Reinforcing the commitment to bring More Brazil on Screen Netflix will invest in the development of approximately 40 ideas in 2022 to promote more Brazilian stories to entertain all audiences across Brazil. The announcement was made at an event of the same name this Tuesday, with the participation of more than 25 actors, creators, Netflix executives and key industry players, who debated challenges and opportunities for a more robust and diverse local industry. The event marks five years of Netflix's local production, taking Brazilian stories to the world.

"We are doubling down our efforts in Brazil with an amazing local team made up of the best creative, production and post-production executives to support the extraordinary production ecosystem in Brazil, with the goal to bring more Brazilian stories to your screens. We want to provide a platform for diverse Brazilian talent to tell their stories, both behind and in front of the camera," said Francisco Ramos, Vice President of Latin American Content for Netflix.

New voices and perspectives on Brazil were raised during remarks by industry players, as they addressed the opportunities brought by the moment of increased growth and demand for Brazilian content in the audiovisual sector. Rodrigo Antonio (APAN), Mauro Garcia (BRAVI), Leonardo Edde (SICAV), Belise Mofeoli (writer), Paulo Rog rio Nunes (AFRO.TV), and Ana Luiza Azevedo (Casa de Cinema de Porto Alegre) reflected on the need for decentralization in the creation and production of stories, the role of streaming to foster new genres and formats and the importance of representation to reflect the country in its entirety.

"Brazilians want more stories told by different voices that reflect their lives, their roots and ancestry...to find characters and plots with which to identify and to see the diversity of Brazil on screen. Thats why our ambition is to make more stories made by us and for us, and our success will depend on the ability to deliver the best version of those stories so that they connect with more audiences across Brazil, commented Elisabetta Zenatti, Vice President of Brazilian Content for Netflix.

Zenatti also celebrated the renewal of Sintonia, Love is Blind Brazil and Too Hot to Handle Brazil; new productions like The Nutty Boy and Wake up, Carlo, the first of the Brazilian kids and family offering; Bi nicos, sci-fi and action movie from Afonso Poyart, and a brand new Christmas film starred by GKAY, S rgio Malheiros and Vera Fischer. New behind-the-scenes images were also revealed for action film Overhaul alongside details of a new limited series drama, Todo dia a mesma noite, inspired by the book of the same name about the real life tragedy of the Boate Kiss fire. Leandro Hassum, Whindersson Nunes and Rodrigo SantAnna also announced their new comedy projects first hand during the event.

The challenge for me is to always be truthful, human and sincere - and to be simple. Sometimes we are looking for adornments for a story, and the most important is to be real. I think the power of Netflix to speak to so many countries makes it so that I look deeper inside myself. I know our stories are so beautiful and powerful that we have to show them to the world. This individuality is what makes us one, and this is my biggest challenge here at Netflix, reveals the actor, screenwriter and producer Rodrigo SantAnna.

Please see HERE the full list of new Brazilian productions announced during the event and download photos and videos

In addition to the upcoming slate, Zenatti spoke to the path Netflix will need to travel to meet the demand for an ever-increasing variety of Brazilian stories. The first step forward will be a focus on development, a stage previous to production that allows creators to further develop the story ahead of the decision to greenlight. In 2022, Netflix will develop 40 new ideas, between films, series, realities and documentaries. The second path forward is investment in the next generation of creators, through programs such as the Colaborat rio Criativo, a collaboration between AFAR Ventures and WIP with funding from Netflix. Screenwriter Marina Lu sa commented on her experience developing her original idea in the labs second year: Everything we learned was very enriching, from the classes to the mentoring and masterclasses.Everything was really preparing us to be competitive in the market and to know exactly what the industry is looking for and how can we connect our willingness to tell original stories to what the audience has been looking for and wanting to watch. I really hope that other people have this opportunity to believe in their dreams and to see themselves as professionals that the market needs to hear.

Creators who already work with Netflix, Carina Schulze (Menino Maluquinho), Carlos Saldanha (Invisible City), Fernando Meirelles (Two Popes, 7 Prisoners), Paula Cosenza ( o Amor: Fam lia Camargo) and Rodrigo SantAnna (A Sogra que Te Pariu) spoke about developing for streaming and how great ideas are born across different formats.

7 Prisoners wouldnt have had this result without the debate and exchange of ideas with Netflix. It was a very enriching process. There was a big partnership, from the script development to the aesthetic choices, and now we see that it worked, states filmmaker Fernando Meirelles.

The tip for anyone producing with Netflix is to be open, to listen. A recommendation [I received]...was dont try to create a project for the international market, the more local it is, the more the chances of it traveling. Thats the beauty of how Netflix produces: its a place of content from t
LINK: https://about.netflix.com/en/news/netflix-opens-debate-about-the-impor...
See more stories from netflix

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

18/09/2025

DirecTV Adds Three Sports Channels to Its FAST Streaming Offering

DirecTV continues to expand its women's sports offerings by adding Sports Fanatics' and Whoopi Goldberg's Free Ad-Supported Television (FAST) All Wo...

18/09/2025

Fall Football Kicks Off With Native HDR Production, NextGen TV Telecast

WASHINGTON NextGen TV viewers are beginning to see what high dynamic range (HDR) brings to their football enjoyment with the launch of the sport's fall seas...

18/09/2025

FCC Extends Deadline for EEO Audit Replies

WASHINGTON After issuing audit letters seeking Equal Employment Opportunity data from a randomly selected group of TV and radio stations in August, the Federal ...

18/09/2025

Warner Bros. Discovery Signs New Deal with Nielsen

NEW YORK Warner Bros. Discovery and Nielsen have signed a new, long-term, multi-year deal that covers measurement for all Warner Bros. Discovery platforms acros...

18/09/2025

CIMM Launches Startup Program and Innovation Showcase

NEW YORK As part of its ongoing efforts to develop better measurement solutions, the Coalition for Innovative Media Measurement (CIMM) announced the launch of t...

18/09/2025

UPDATED: ABC Takes 'Jimmy Kimmel Live! Off the Air Indefinitely

IRVING, Texas Following threats from the Federal Communications Commission and the announcement that the nations largest station group, Nexstar Media Group, wou...

17/09/2025

Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learning

Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...

17/09/2025

Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challenge for Sports Broadcasting

Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...

17/09/2025

Dua Lipa's Service95 Book Club' Goes Live at the New York Public Library

It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...

17/09/2025

The Gauge: Mexico August 2025

During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Discl...

17/09/2025

Jo Aun Joins FOR-A America as Senior Manager, Product Engineering

CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...

17/09/2025

PlayBox Neo and CIS Group Power CazeTV with a seamless Pl...

PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...

17/09/2025

Energy Regulatory Agency Underscores Commitment with Ene...

In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...

17/09/2025

Clear-Com Powers Star-Studded Communications at Houston A...

Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...

17/09/2025

Arch Platform Technologies Announces Strategic Collaborat...

Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...

17/09/2025

With over 39bn EUR in assets under management and record-...

Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...

17/09/2025

Telestream Celebrates Award Win at IBC2025

Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...

17/09/2025

Mediagenix Celebrates Triple Best of Show Wins at IBC2025...

Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...

17/09/2025

PlayBox Neo Appoints Transtel Universal as Top Reseller P...

In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...

17/09/2025

Wisycom Unveils Two New Solutions at IBC 2025

Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...

17/09/2025

Six Berklee Alumni Win Emmy Awards

Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...

17/09/2025

Applications Open for Berklee in Santo Domingo

Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026. By Colette Greenstein September 17, 2025 ...

17/09/2025

Ukrainian Students Find Creative Consonance' at Berklee Valencia

Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...

17/09/2025

Meet Kenna Hilburn, Avids New Incoming Chief Product Officer

Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...

17/09/2025

SES and K2 Space to Accelerate Development of Next-Generation MEO Network

Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery Luxembourg, September 16, 2025 - SES, a leading ...

17/09/2025

Fox TV Stations Join Madhive's Local Live Sports Marketplace

NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....

17/09/2025

Sony Electronics Partners with Newhouse School at Syracuse University

SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...

17/09/2025

Roku's First TV Smart Projector Now Available in the U.S.

SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...

17/09/2025

Meet the Streamlabs Streaming Assistant, Accelerated by NVIDIA RTX

Today's creators are equal parts entertainer, producer and gamer, juggling game commentary, scene changes, replay clips, chat moderation and technical troub...

17/09/2025

Portrait Artist of the Year returns to Sky Arts with a dazzling line-up of celebrity sitters on 1 October

Wednesday 17 September 2025 UK artists capture icons of stage and screen, inclu...

17/09/2025

FOR-A America Appoints Jo Aun to Lead U.S. Product Development

Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...

17/09/2025

AIR's Big Comeback with DPA Microphones

For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...

17/09/2025

The Late Late Toy Show hits the road in search of Ireland's brightest young stars

Auditions will be held in Dublin, Cork and Galway The County Parade returns f...

16/09/2025

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPN

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...

16/09/2025

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amsterdam

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...

16/09/2025

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff Friday, September 12, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff Saturday, September 13, 2025 - 17:00 Print This Story The SVG Europe and...

16/09/2025

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff Sunday, September 14, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026 By Jason Dachman, Editorial Director, U.S. Tuesday, September 16, 2025 - 10:15...

16/09/2025

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate Grows

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...

16/09/2025

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...

16/09/2025

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From the Show Floor

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...

16/09/2025

Celebramos 10 aos de Viva Latino en Spotify y el xito global de la msica latina

Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...

16/09/2025

Celebrating 10 Years of Spotify's Viva Latino Playlist and the Global Rise of Latin Music

A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...

16/09/2025

Spotify Welcomes Graham Norton and Select VICE Studios Content

Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...

16/09/2025

One Enterprise, One Mission: Aligning the Supply Chain to the Warfighter

At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...

16/09/2025

RTW chooses Calrec as technology partner

Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...

16/09/2025

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV

College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...