Sony Pixel Power calrec Sony

Netflix opens debate about the importance of Brazilian storytelling, with focus on development and new creators

25/11/2021

Back to All News

Netflix Opens Debate About the Importance of Brazilian Storytelling, With Focus on Development and New CreatorsPlay Video

Play Video

Entertainment

23 November 2021

GlobalBrazil

Sao Paulo, November 23, 2021 - Reinforcing the commitment to bring More Brazil on Screen Netflix will invest in the development of approximately 40 ideas in 2022 to promote more Brazilian stories to entertain all audiences across Brazil. The announcement was made at an event of the same name this Tuesday, with the participation of more than 25 actors, creators, Netflix executives and key industry players, who debated challenges and opportunities for a more robust and diverse local industry. The event marks five years of Netflix's local production, taking Brazilian stories to the world.

"We are doubling down our efforts in Brazil with an amazing local team made up of the best creative, production and post-production executives to support the extraordinary production ecosystem in Brazil, with the goal to bring more Brazilian stories to your screens. We want to provide a platform for diverse Brazilian talent to tell their stories, both behind and in front of the camera," said Francisco Ramos, Vice President of Latin American Content for Netflix.

New voices and perspectives on Brazil were raised during remarks by industry players, as they addressed the opportunities brought by the moment of increased growth and demand for Brazilian content in the audiovisual sector. Rodrigo Antonio (APAN), Mauro Garcia (BRAVI), Leonardo Edde (SICAV), Belise Mofeoli (writer), Paulo Rog rio Nunes (AFRO.TV), and Ana Luiza Azevedo (Casa de Cinema de Porto Alegre) reflected on the need for decentralization in the creation and production of stories, the role of streaming to foster new genres and formats and the importance of representation to reflect the country in its entirety.

"Brazilians want more stories told by different voices that reflect their lives, their roots and ancestry...to find characters and plots with which to identify and to see the diversity of Brazil on screen. Thats why our ambition is to make more stories made by us and for us, and our success will depend on the ability to deliver the best version of those stories so that they connect with more audiences across Brazil, commented Elisabetta Zenatti, Vice President of Brazilian Content for Netflix.

Zenatti also celebrated the renewal of Sintonia, Love is Blind Brazil and Too Hot to Handle Brazil; new productions like The Nutty Boy and Wake up, Carlo, the first of the Brazilian kids and family offering; Bi nicos, sci-fi and action movie from Afonso Poyart, and a brand new Christmas film starred by GKAY, S rgio Malheiros and Vera Fischer. New behind-the-scenes images were also revealed for action film Overhaul alongside details of a new limited series drama, Todo dia a mesma noite, inspired by the book of the same name about the real life tragedy of the Boate Kiss fire. Leandro Hassum, Whindersson Nunes and Rodrigo SantAnna also announced their new comedy projects first hand during the event.

The challenge for me is to always be truthful, human and sincere - and to be simple. Sometimes we are looking for adornments for a story, and the most important is to be real. I think the power of Netflix to speak to so many countries makes it so that I look deeper inside myself. I know our stories are so beautiful and powerful that we have to show them to the world. This individuality is what makes us one, and this is my biggest challenge here at Netflix, reveals the actor, screenwriter and producer Rodrigo SantAnna.

Please see HERE the full list of new Brazilian productions announced during the event and download photos and videos

In addition to the upcoming slate, Zenatti spoke to the path Netflix will need to travel to meet the demand for an ever-increasing variety of Brazilian stories. The first step forward will be a focus on development, a stage previous to production that allows creators to further develop the story ahead of the decision to greenlight. In 2022, Netflix will develop 40 new ideas, between films, series, realities and documentaries. The second path forward is investment in the next generation of creators, through programs such as the Colaborat rio Criativo, a collaboration between AFAR Ventures and WIP with funding from Netflix. Screenwriter Marina Lu sa commented on her experience developing her original idea in the labs second year: Everything we learned was very enriching, from the classes to the mentoring and masterclasses.Everything was really preparing us to be competitive in the market and to know exactly what the industry is looking for and how can we connect our willingness to tell original stories to what the audience has been looking for and wanting to watch. I really hope that other people have this opportunity to believe in their dreams and to see themselves as professionals that the market needs to hear.

Creators who already work with Netflix, Carina Schulze (Menino Maluquinho), Carlos Saldanha (Invisible City), Fernando Meirelles (Two Popes, 7 Prisoners), Paula Cosenza ( o Amor: Fam lia Camargo) and Rodrigo SantAnna (A Sogra que Te Pariu) spoke about developing for streaming and how great ideas are born across different formats.

7 Prisoners wouldnt have had this result without the debate and exchange of ideas with Netflix. It was a very enriching process. There was a big partnership, from the script development to the aesthetic choices, and now we see that it worked, states filmmaker Fernando Meirelles.

The tip for anyone producing with Netflix is to be open, to listen. A recommendation [I received]...was dont try to create a project for the international market, the more local it is, the more the chances of it traveling. Thats the beauty of how Netflix produces: its a place of content from t
LINK: https://about.netflix.com/en/news/netflix-opens-debate-about-the-impor...
See more stories from netflix

North America Stories

11/09/2026

TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen's July Gauge Reports

FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant ...

11/09/2026

Atomos Debuts New HDR Monitors at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Lightware Launches LARA 2 with New Architecture for More...

Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...

11/09/2026

MusiMap launches latest technology unlocking new commerci...

10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...

11/09/2026

Matrox Video Integrates Matrox ORIGIN with NVIDIA Holosca...

Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, config...

11/09/2026

Net Insight brings cloud-native live media orchestration...

Net Insight today announced that its cloud-native live media orchestration is now available through Oracle Cloud Marketplace, providing broadcasters, production...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Biggest functionality boost yet makes Buttons the perfect...

Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

11/09/2026

Ikegami Announces Four New UNICAM XE Series Cameras

Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...

11/09/2026

DHD Launches New MX3 Consoles - Modular to the Core

DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...

11/09/2026

Sony To Showcase Latest Production Technology At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

EKT To Feature New Linux-Based ATSC 3.0 STB At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Jimmy Kimmel Shifts Political Interview to YouTube Over FCC Worries

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Remembering 9/11: 25 Years of TV Tech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Tiger Group To Auction Equipment from a National Broadcasting Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Survey: Low Latency for Live Streaming Is Industrys Top Challenge

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Atomos Debuts New HDR Monitors at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026 Bringing All in On...

New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system. Grass Valley today an...

11/09/2026

Wave Central a Domo Broadcast Company Named Recipient of...

Recognition honors the development of FPV drone camera systems for live sports broadcast coverage Wave Central, a Domo Broadcast Company that develops advanced...

11/09/2026

Teradek Launches Bolt 7 A Unified Wireless System for Zer...

Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...

11/09/2026

ACT Pixel Academy Announces Autumn Courses

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

11/09/2026

Scientists discover a new way that a disease-linked protein comes apart

LA JOLLA, CA-Transthyretin amyloid disease (ATTR) is a progressive, life-threatening condition caused when the protein transthyretin (TTR) breaks apart and aggr...

11/09/2026

Major Update to Blackmagic Cloud

Major Update to Blackmagic Cloud Brie Clayton September 10, 2026 0 Comments Blackmagic Design has announced a major update to Blackmagic Cloud which a...

11/09/2026

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVIDIA AI

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVID...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...

10/09/2026

SoFi Stadium Solidifies Production Output With Multi-Layered Tech Renovation

The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Ho...

10/09/2026

Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...

10/09/2026

Fabric Data, TMT Insights Merge to Create Fabric Insights

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Leading Audio Manufacturers Join Forces on Dialog Intelli...

Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...

10/09/2026

Setplex Introduces AI Insider for Faster Smarter Video Se...

Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights Setplex today introduced AI Insider, a breakthrough new...

10/09/2026

sync labs to Introduce sync productions at IBC2026 Bringi...

Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...

10/09/2026

ACT Pixel Academy Autumn Courses PR

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...