Sony Pixel Power calrec Sony

Patriotic Spirit for Iron Man

20/05/2013

Luma adds armor, weaponry and environmental effects in the third installment of this popular franchise.

Luma Pictures answered the call for Marvel Studios new Iron Man 3, the latest installment in the hit franchise, adding extensive full-body CG armor replacements for both Iron Man and Iron Patriot.

The VFX house, which now boasts locations in Santa Monica, California, and Melbourne, Australia, also added weaponry, environmental and particle effects as well as CG backgrounds. This is the first Iron Man for Luma, however the project marks its fourth collaboration with Marvel and third with VFX Supervisor Christopher Townsend.

We were all excited at the opportunity to push Iron Man through our pipeline, this kind of work is always fun for any VFX artist, said Vince Cirelli, Luma Pictures VP and VFX Supervisor Its great have such a solid history with Chris and to have earned his trust to allow us to help create such an iconic character. Hes a brilliant supervisor who really works through his shots and puts a lot of effort into pre-planning, which ultimately makes the project so much more fun to work on.

For many of the shots featuring Iron Man and Iron Patriot, a full-CG replacement was needed to achieve the performance and the battle-worn look that director Shane Black was looking for. Every aspect of the suit with the exception of Downeys (and Don Cheadles) face was a replacement. Luma used the performers faces as projections on the animated geometry in order to add realistic reflections and diffusion back onto the CG body armor. The armor itself was rendered in Arnold using a series of complex shading networks that approximated the special metallic properties of the Mark 3 suit.

Keeping with the evolving technology of Tony Starks Mark Series Armors, a great deal of detail was added to show some of the inner workings of the suits in these predominantly close up shots.

The rigging for the Iron Man and Iron Patriot suits was some of the more complex work in the show, said Cirelli There were hundreds of small parts that needed to have articulation within the suit such as little pistons, and other types of mechanical gear.

For other shots, Luma utilized its in-house motion-capture studio to create 3D reference, and sometimes as the actual animation in the final shot. One instance in particular has Iron Man comically slipping down a short flight of stone stairs, a performance Luma needed to create from scratch.

Our animation supervisor, Raphael A. Pimentel, nailed Iron Mans body language in certain key sequences during mocap, said Steven Swanson, Lumas Senior VFX Producer.

The companys work on Iron Patriot included scenes both on the ground and in the air. During one set of shots, Iron Patriot rockets through clouds, created with FumeFX for Maya, which Luma helped port from 3ds Max. Cloud volumes were rendered as fluid simulations and then combined with a complex, layered card system in Nuke to create the environment for the shots. In another, indoor scene, a CG Iron Patriot was created, including a pop-up mini-gun that was designed and implemented into the arm of the character.

Luma puts emphasis on designing tools for the easy management of complex simulations, and Iron Man 3 utilized several in-house tools, as well as open-source programs to which Luma has contributed. PartIO Vizualizer for Maya, the procedural shaders for Arnold, as well as many new cache formats, all created at Luma by FX TD John Cassella, are part of tool set that was used to generate the contrails and thruster throughout the sequence.

To handle the various bullet and spark hits needed for some of the fight sequences, Luma created another tool dubbed Sprite-o-Mater which draws from a large, in house, database of practical FX elements and allows compositors to randomize the FX and project them onto 3D cards in Nuke.
LINK: http://www.cgw.com/Press-Center/In-Focus/2013/Patriotic-Spirit-for-Iro...
See more stories from cwg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

14/10/2025

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...

14/10/2025

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revolutionized NFL Broadcasting'

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...

14/10/2025

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacing

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...

14/10/2025

Content Protection: Getting the Right Management for Your DRM

Content protection: Getting the right management for your DRM By Neal Romanek Friday, October 10, 2025 - 10:11 Print This Story Eluvio power the EPCR'...

14/10/2025

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, Global Matchups, and More

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...

14/10/2025

Time and Effort: World's Largest Student-Led Broadcast Prepares to Go On Air for 24 Hours this Week

Time and effort: World's largest student-led broadcast prepares to go On Air...

14/10/2025

The Perfect Neighbor Takes a Novel Approach to Examining America's Race and Gun Violence

(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...

14/10/2025

Spotify Premium bietet jetzt verlustfreies Audio fr ein detailreicheres Hrerlebnis

Lossless ist jetzt mit Spotify Premium verf gbar. Verlustfreies Audio war eine...

14/10/2025

La qualit Lossless arrive sur Spotify Premium, pour une exprience d'coute plus riche

La qualit Lossless est disponible sur Spotify Premium. Le format sans perte de...

14/10/2025

Ed Sheeran's Play' Hits the Pitch as Spotify and FC Barcelona Launch Latest El Clsico Jersey Takeover

For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...

14/10/2025

Spotify Expands Managed Accounts for Young Listeners on Premium Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...

14/10/2025

Spotify's Fiction Podcast Caso 63' Reaches an Epic Conclusion

Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...

14/10/2025

El podcast de ficcin de Spotify, Caso 63,' llega a un pico final

Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...

14/10/2025

Nu kan du lyssna med lossless-kvalitet p Spotify Premium

Lossless p Spotify Premium r h r. Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...

14/10/2025

Spotify Studios and The Ringer Video Podcasts Are Coming to Netflix

Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...

14/10/2025

4th Safety Day at SGL Carbon puts occupational safety in the spotlight

Last week, the 4th global Safety Day took place at all SGL Carbon sites. This years Safety Day focused on hazardous substances. Various information events, wor...

14/10/2025

Latest Nielsen consumer data shows Everything's too expensive

From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices 26% of households earn over $160k, but are still concerned about rising prices...

14/10/2025

Latest Nielsen data shows Aussies are careful with cash, but careless with loyalty

New players take a bite out of big bank share as consumers increasingly value tr...

14/10/2025

From road trips to recipes, Nielsen data shows Aussies are choosing simple pleasures over big splurges

56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...

14/10/2025

Nielsen data shows Aussies are set to swap utes for EVs in green gold rush

51% of Aussies want a hybrid car and 36% want a full EV Toyota leads the market 75% research online before a new car purchase Sydney - October 14, 2025 - Aus...

14/10/2025

Nielsen reveals Indonesia's biggest advertisers and top spending ad categories

Unilever leads the market Beverages, smartphones, and food dominate category sp...

14/10/2025

Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases

Top insurance advertisers Biggest growth categories Sector ad spend up 4.7...

14/10/2025

Saothair Capital Partners Acquires GatesAir

WAYNE, Pa. The private equity firm Saothair Capital Partners, LLC has announced that it has completed the acquisition of GatesAir through a newly-formed affilia...

14/10/2025

Space Norway chooses Media Excel HERO 6000 to power next-...

Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...

14/10/2025

ZTransform Welcomes Jason Tyler as Inside Sales and Procu...

Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...

14/10/2025

Tiny toys, big missions: Knee High Spies launches on ABC this November

14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November Knee High Spies Kids, assemble! The ABC and Screen Australi...

14/10/2025

Space42 and e& Partner to Accelerate Vehicle-to-Everything Technologies for Autonomous Mobility in the UAE

Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the AI-powered SpaceT...

14/10/2025

e& and Space42 Explore Partnership to Extend 5G Direct to Device Services

Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powered SpaceTech company with a global reach, has signed a Memorandum of Understand...

14/10/2025

U&Gold to take viewers on Joe & David's Magical Sitcom Tour

Joe Wilkinson and David Earl will explore their favourite sitcoms together with help from stars such as Ricky Gervais 14th October, London: Comedians, writers,...

14/10/2025

Anna Sargent, Victor Slezak, Ali Ahn, Marceline Hugot, and Shane Harper Set As Cast of Liz Sargent s Feature Debut Take Me Home

October 14th, 2025 ANNA SARGENT, VICTOR SLEZAK, ALI AHN, MARCELINE HUGOT, AND S...

14/10/2025

Will Sharpe and Paul Bettany star in Skys spectacular reimagining of Amadeus first-look teaser revealed

The Sky Original event series - a symphony of genius, rivalry and vengeance - al...

14/10/2025

ESA awards Rohde & Schwarz for contributions to 30 years European Satellite Navigation

ESA awards Rohde & Schwarz for contributions to 30 years European Satellite Navi...

14/10/2025

2026 HPA Tech Retreat to Deliver Insight, Innovation, and Industry Dialogue

The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15-19 at the Westin Rancho Mirage Go...

14/10/2025

Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Partnerships

Rena Ayer Joins Red Seat Ventures as Senior Vice President, Content & Talent Par...

14/10/2025

Imelda May: Amhrin na nGael

Imelda May explores her relationship with the Irish language through songs and sean-n s singing Friday 17 October, 8.30pm on RT One and RT Player Watch tr...

14/10/2025

NVIDIA and Oracle to Accelerate Enterprise AI and Data Processing

AI is transforming the way enterprises build, deploy and scale intelligent applications. As demand surges for enterprise-grade AI applications that offer speed,...

14/10/2025

Oracle and NVIDIA Accelerate Sovereign AI, Enabling Abu Dhabi's AI-Native Government Transformation

At Oracle AI World, NVIDIA and Oracle announced they are deepening their collabo...

13/10/2025

Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersive Presentation

Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...

13/10/2025

Media Climate Accord Aims to Offer United Approach to M&E Industry Sustainability Efforts

Media Climate Accord aims to offer united approach to M&E industry sustainabilit...

13/10/2025

Riot Games Streamlines Production of Valorant Champions Paris with ST 2110 Flypack

Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...

13/10/2025

Feeling the NRG: Riot Games Puts on a Show for Valorant Champions Paris Final

Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock Monday, October 13, 2025 - 09:17 Print This Story After more t...

13/10/2025

FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More Accurate

FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...

13/10/2025

To Have All Is to Share All: A Spotlight on Sundance Institute's Merata Mita Fellowship

By Katie Arthurs Whether told through dance, ceremony, spoken word, or visual a...

13/10/2025

New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Freo - Premieres Wednesday November 12 at 8:30pm

New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...

13/10/2025

Mid-Atlantic Sports Network strikes all-IP video distribu...

Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery Mid-Atl...

13/10/2025

Delta Live invests in the future of live sound for presti...

Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...

13/10/2025

** MEDIA ALERT ** VIZ Media Takes Center Stage at NYCC 2025 with World Premieres, Star Appearances, and Exclusive Fan Events

** MEDIA ALERT ** VIZ Media Takes Center Stage at NYCC 2025 with World Premi...

13/10/2025

Feel the Excitement With the Trailer for the Documentary Series 'Juan Gabriel: I Must, I Can, I Will'

Back to All News Feel the Excitement With the Trailer for the Documentary Serie...

13/10/2025

Elon Musk Gets Just-Launched NVIDIA DGX Spark: Petaflop AI Supercomputer Lands at SpaceX

The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...