Ellen Gets Great Birthday Present Topping the Demos Both in Daytime and Primetime!

Ellen Gets Great Birthday Present Topping the Demos Both in Daytime and Primetime! January 30, 2019

Burbank, CA - Ellen DeGeneres was number-one in both daytime and primetime as both her nationally-syndicated daytime talk show and primetime game show finished first among the demos this week.

On Monday, The Ellen DeGeneres Show was number-one talk show in all key demos W18-34, W18-49 and W25-54, earning its highest W25-54 ratings all season (1.3). The special episode celebrating Ellen's birthday featured late night host Jimmy Kimmel, newlywed superstar Miley Cyrus and Grammy Award-nominee Mark Ronson who performed their collaborative hit song, Nothing Breaks Like a Heart. Monday's installment grew 4 share points from its lead-in among the important W25-54 demo.

Then, on Tuesday night, three hours of Ellen's Game of Games led NBC to win the night among the Big 4 networks in A18-49, A25-54 and every other key demographic, with a nightlong 114% margin of victory in adults 18-49 (1.5 vs. 0.7 for #2 CBS).

Two original hours of Ellen's Game of Games and a 10 p.m. encore led all three hours among the Big 4 networks in all key demographics - adults, men and women 18-34, 18-49 and 25-54.

A special 9 p.m. telecast of Ellen's Game of Games (1.7 rating in 18-49, 7.0 million viewers overall from 9-10 p.m. ET):

Delivers a new season high in 18-49 (note that the Jan. 15 telecast was originally reported as a 1.7 but has been adjusted by Nielsen to a 1.6).

Is the #1 show of the night in adults 18-49, adults 25-54 and all other key demographics (including ties with the 8 p.m. Games in adults 18-34 and men 18-34).

Wins the 9 p.m. hour in adults 18-49, adults 25-54 and all other key demographics.

Matches or improves on its lead-in in every key demographic.

The regular 8 p.m. episode of Ellen's Game of Games (1.6 rating in 18-49, 7.1 million viewers overall from 8-9 p.m. ET):

Equals the show's 18-49 high so far this season in its regular 8 p.m. timeslot.

Is the #2 show of the night in adults 18-49, adults 25-54 and most other key demos, behind only the 9 p.m. Game of Games.

Ties the 9 p.m. Ellen's as the #1 show of the night on the Big 4 in adults 18-34 and men 18-34.

Wins the 8 p.m. hour in adults 18-49, adults 25-54 and all other key demographics.

Takes the timeslot by a 60% margin in adults 18-49 over CBS' annual Super Bowl's Greatest Commercials (1.6 vs. 1.0).

Grows from its first half-hour to its second in every key measure, including a gain of 13% in adults 18-49 (1.5 to 1.7).

Retains 100% of the prior week's 8 p.m. telecast in 18-49 (1.6 vs. 1.6) and 94% in total viewers (7.038 million vs. 7.464 million, which was a season high).

Primetime Source: NBC. Results are based on fast affiliate time period data from Nielsen Media Research. All ratings are live plus same day unless otherwise indicated.

Daytime Source: NSI WRAP Overnights, LPM weighted market average, matches W25-54 ratings from 10/31, 11/12 & 11/13, season to date=9/4/18-current.

LINK:	https://www.warnermediagroup.com/newsroom/press-releases/2019/01/30/el...
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