Ellen Gets Great Birthday Present Topping the Demos Both in Daytime and Primetime! January 30, 2019
Burbank, CA - Ellen DeGeneres was number-one in both daytime and primetime as both her nationally-syndicated daytime talk show and primetime game show finished first among the demos this week.
On Monday, The Ellen DeGeneres Show was number-one talk show in all key demos W18-34, W18-49 and W25-54, earning its highest W25-54 ratings all season (1.3). The special episode celebrating Ellen's birthday featured late night host Jimmy Kimmel, newlywed superstar Miley Cyrus and Grammy Award-nominee Mark Ronson who performed their collaborative hit song, Nothing Breaks Like a Heart. Monday's installment grew 4 share points from its lead-in among the important W25-54 demo.
Then, on Tuesday night, three hours of Ellen's Game of Games led NBC to win the night among the Big 4 networks in A18-49, A25-54 and every other key demographic, with a nightlong 114% margin of victory in adults 18-49 (1.5 vs. 0.7 for #2 CBS).
Two original hours of Ellen's Game of Games and a 10 p.m. encore led all three hours among the Big 4 networks in all key demographics - adults, men and women 18-34, 18-49 and 25-54.
A special 9 p.m. telecast of Ellen's Game of Games (1.7 rating in 18-49, 7.0 million viewers overall from 9-10 p.m. ET):
Delivers a new season high in 18-49 (note that the Jan. 15 telecast was originally reported as a 1.7 but has been adjusted by Nielsen to a 1.6).
Is the #1 show of the night in adults 18-49, adults 25-54 and all other key demographics (including ties with the 8 p.m. Games in adults 18-34 and men 18-34).
Wins the 9 p.m. hour in adults 18-49, adults 25-54 and all other key demographics.
Matches or improves on its lead-in in every key demographic.
The regular 8 p.m. episode of Ellen's Game of Games (1.6 rating in 18-49, 7.1 million viewers overall from 8-9 p.m. ET):
Equals the show's 18-49 high so far this season in its regular 8 p.m. timeslot.
Is the #2 show of the night in adults 18-49, adults 25-54 and most other key demos, behind only the 9 p.m. Game of Games.
Ties the 9 p.m. Ellen's as the #1 show of the night on the Big 4 in adults 18-34 and men 18-34.
Wins the 8 p.m. hour in adults 18-49, adults 25-54 and all other key demographics.
Takes the timeslot by a 60% margin in adults 18-49 over CBS' annual Super Bowl's Greatest Commercials (1.6 vs. 1.0).
Grows from its first half-hour to its second in every key measure, including a gain of 13% in adults 18-49 (1.5 to 1.7).
Retains 100% of the prior week's 8 p.m. telecast in 18-49 (1.6 vs. 1.6) and 94% in total viewers (7.038 million vs. 7.464 million, which was a season high).
Primetime Source: NBC. Results are based on fast affiliate time period data from Nielsen Media Research. All ratings are live plus same day unless otherwise indicated.
Daytime Source: NSI WRAP Overnights, LPM weighted market average, matches W25-54 ratings from 10/31, 11/12 & 11/13, season to date=9/4/18-current.
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Ellen Gets Great Birthday Present Topping the Demos Both in Daytime and Primetime! January 30, 2019
