
Julien Salinas wears many hats. He's an entrepreneur, software developer and, until lately, a volunteer fireman in his mountain village an hour's drive from Grenoble, a tech hub in southeast France.
He's nurturing a two-year old startup, NLP Cloud, that's already profitable, employs about a dozen people and serves customers around the globe. It's one of many companies worldwide using NVIDIA software to deploy some of today's most complex and powerful AI models.
NLP Cloud is an AI-powered software service for text data. A major European airline uses it to summarize internet news for its employees. A small healthcare company employs it to parse patient requests for prescription refills. An online app uses it to let kids talk to their favorite cartoon characters.
Large Language Models Speak Volumes It's all part of the magic of natural language processing (NLP), a popular form of AI that's spawning some of the planet's biggest neural networks called large language models. Trained with huge datasets on powerful systems, LLMs can handle all sorts of jobs such as recognizing and generating text with amazing accuracy.
NLP Cloud uses about 25 LLMs today, the largest has 20 billion parameters, a key measure of the sophistication of a model. And now it's implementing BLOOM, an LLM with a whopping 176 billion parameters.
Running these massive models in production efficiently across multiple cloud services is hard work. That's why Salinas turns to NVIDIA Triton Inference Server.
High Throughput, Low Latency Very quickly the main challenge we faced was server costs, Salinas said, proud his self-funded startup has not taken any outside backing to date.
Triton turned out to be a great way to make full use of the GPUs at our disposal, he said.
For example, NVIDIA A100 Tensor Core GPUs can process as many as 10 requests at a time - twice the throughput of alternative software - thanks to FasterTransformer, a part of Triton that automates complex jobs like splitting up models across many GPUs.
FasterTransformer also helps NLP Cloud spread jobs that require more memory across multiple NVIDIA T4 GPUs while shaving the response time for the task.
Customers who demand the fastest response times can process 50 tokens - text elements like words or punctuation marks - in as little as half a second with Triton on an A100 GPU, about a third of the response time without Triton.
That's very cool, said Salinas, who's reviewed dozens of software tools on his personal blog.
Touring Triton's Users Around the globe, other startups and established giants are using Triton to get the most out of LLMs.
Microsoft's Translate service helped disaster workers understand Haitian Creole while responding to a 7.0 earthquake. It was one of many use cases for the service that got a 27x speedup using Triton to run inference on models with up to 5 billion parameters.
NLP provider Cohere was founded by one of the AI researchers who wrote the seminal paper that defined transformer models. It's getting up to 4x speedups on inference using Triton on its custom LLMs, so users of customer support chatbots, for example, get swift responses to their queries.
NLP Cloud and Cohere are among many members of the NVIDIA Inception program, which nurtures cutting-edge startups. Several other Inception startups also use Triton for AI inference on LLMs.
Tokyo-based rinna created chatbots used by millions in Japan, as well as tools to let developers build custom chatbots and AI-powered characters. Triton helped the company achieve inference latency of less than two seconds on GPUs.
In Tel Aviv, Tabnine runs a service that's automated up to 30% of the code written by a million developers globally (see a demo below). Its service runs multiple LLMs on A100 GPUs with Triton to handle more than 20 programming languages and 15 code editors.
https://blogs.nvidia.com/wp-content/uploads/2022/10/Tabnine.mp4
Twitter uses the LLM service of Writer, based in San Francisco. It ensures the social network's employees write in a voice that adheres to the company's style guide. Writer's service achieves a 3x lower latency and up to 4x greater throughput using Triton compared to prior software.
If you want to put a face to those words, Inception member Ex-human, just down the street from Writer, helps users create realistic avatars for games, chatbots and virtual reality applications. With Triton, it delivers response times of less than a second on an LLM with 6 billion parameters while reducing GPU memory consumption by a third.
It's another example of how LLMs are expanding AI's horizons.
Triton is widely used, in part, because its versatile. The software works with any style of inference and any AI framework - and it runs on CPUs as well as NVIDIA GPUs and other accelerators.
A Full-Stack Platform Back in France, NLP Cloud is now using other elements of the NVIDIA AI platform.
For inference on models running on a single GPU, it's adopting NVIDIA TensorRT software to minimize latency. We're getting blazing-fast performance with it, and latency is really going down, Salinas said.
The company also started training custom versions of LLMs to support more languages and enhance efficiency. For that work, it's adopting NVIDIA Nemo Megatron, an end-to-end framework for training and deploying LLMs with trillions of parameters.
The 35-year-old Salinas has the energy of a 20-something for coding and growing his business. He describes plans to build private infrastructure to complement the four public cloud services the startup uses, as well as to expand into LLMs that handle speech and text-to-image to address applications like semantic search.
I always loved coding, but being a good developer is not enough: You have to understand your customers
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...