BRW Filmland Los Angeles Defines the Unyielding Performance Of Porsche

BRW FILMLAND Los Angeles director Stewart Hendler defines the enduring thrill and allure felt by sports car enthusiasts in the aspirational and artful new :60 Believers for Porsche out of Cramer-Krasselt, Chicago. The invigorating spot journeys from the early days of the sleek German automotive brand, following the youthful dream of the streamlined ride to the modern host of thrill-seeking, motivated, passionate and bold individuals who prefer modes of conveyance with some muscle under the hood.

Click HERE to see Believers.

To fully encapsulate the style and precision of the brand new Porsche Macan for its U.S. launch, veteran sports car helmer and self-proclaimed car enthusiast Hendler laid the road for a production that would truly dazzle. He shot for five days, taking to the rich landscapes of northern California, matching the impressive features of the vehicle to the equally remarkable backdrops that the areas surrounding San Francisco and Oakland provide. Never one to shy away from extreme feats to secure an inspiring shot, Hendler used both the Pursuit Camera Car and helicopter to capture the sprawling shots of the Porsche crossing the Oakland Bay Bridge. Additionally, the production team traveled as far north as Tahoe to exemplify the vehicle's range with panoramic snowscapes and the high-action ski shots.

The :60 opens in a private garage filled with classic Porsches as a voiceover intones, It's for the collectors, the rebels, the dreamers, the free spirits, the go-getters and the passionate. But really it's for anyone who believes that any car should be a sports car. Throughout this list we're introduced to a dreadlocked fellow (the rebel), a boy ogling a red Porsche (the dreamer) and a death-defying skier (the passionate). Every believer featured either drives or admires the iconic automobile navigating beautiful mountains, cityscapes and beaches.

The spot closes on the Porsche logo and tag, Life. Intensified.

About BRW FILMLAND Los Angeles

BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.

Credits:

Client: Porsche

Title: Believers :60

Production Company: BRW FILMLAND Los Angeles

Director: Stuart Hendler

Executive Producer: Peter Trucco

DP: Jordan Valenti

Line Producer: Amy Filbeck

Production Supervisor: John Pi

Agency: Cramer-Krasselt, Chicago

Vice Chairman, CCO: Marshall Ross

Art Director: Rick Standley

SVP, Group Account Director: Kelly Croswell

Agency Producer: Robyn Boardman

Editorial Facility: Butcher

Editor: David Henegar

Editorial Executive Producer: Rob Van

###

LINK:	http://news.creativecow.net/story/875487...
	See more stories from creativecow

Most recent headlines