Sennheiser Electronic Asia (Korea Branch) will work together with local sales partners to develop the Korean market and serve customers in the consumer electronics, professional systems and integrated systems market segments. Ng Chee Soon, President & Managing Director of Sennheiser Electronic Asia will oversee the Korea Branch operations.
For almost seven decades, Sennheiser is recognised as a global audio leader. Audiophiles, sound professionals, performers and music lovers worldwide support our vision - Pursuit of Perfect Sound - and use our products, said Daniel Sennheiser, CEO of Sennheiser Group. The opening of Sennheiser Electronic Asia's new branch office in South Korea reflects a commitment to our local customers, bringing closer the expertise, experience and excellent service and quality that Sennheiser is known for worldwide.
Ng Chee Soon said, South Korea is one of the most economically and culturally advanced countries in the world. Customers are willing to adopt the newest technologies and innovations. We have also seen a steady growth in the country's premium audio market. With our strong heritage in sound and our advanced technologies, we believe we will rise further to become the country's preferred premium audio brand.
In conjunction with the official opening, Sennheiser Electronic Asia announced its goal to grow its market share in Korea by expanding its sales channels, working with its local partners to open new innovative concept stores and corners, raising its brand visibility, and enhancing its end user customer engagement programs.
Ng Chee Soon said, We doubled our revenues in the last four year. During this time, we grew our shares in the headphones market significantly and reinforced our professional audio leadership positioning, especially in the broadcast and performance venues segment. We are confident that we are on track to meet our goal.
In the last three decades, Sennheiser has earned a reputation as a premium acoustic specialist among its Korean corporate customers and professional artistes. Over the years, it has been seeing consistent business growth in the local professional audio market, securing valuable long-term customers including the country's major broadcast stations, large-scale performance and arts venues, as well as leading artistes in the country. Its key microphone systems include the evolution wireless G3 series, the 2000 series, 3000/5000 series, the MKH 8000 studio range, the Neumann TLM condensers, and the latest wireless masterpiece, the Digital 9000 series. The company also recently introduced Esfera, a brand new surround microphone system.
The premium headphones market in South Korea is another key market segment for Sennheiser. Since re-launching its premium headphones offerings in 2009, Sennheiser has achieved a double-digit annual sales growth rate and multiple-fold of market share expansion to become among the top headphones brand in South Korea. Particularly, Sennheiser's premium range of consumer audio products such as the HD 800, HD 700, IE 800, HDVA 600 and the latest award-winning MOMENTUM series are currently popular in the Korean market. This demonstrates the company's continuing ability to lead through innovations. To date, Sennheiser's extensive portfolio of headphones and earphones are available at more than 300 retail stores around the country.
On top of its premium product offerings, Sennheiser has been offering premium services for audiophiles to enhance its thought leadership as a premium headphones brand. The company currently offers a two-year product warranty for all its consumer audio products, currently the longest warranty period in the industry. In addition, highly qualified engineers at the Sennheiser service centre provides high quality after-sales services.
Sennheiser also provides a set of premium services under its Sennheiser Concierge programme which serves customers who purchase its premium range of audiophile products. This includes door-to-door collection and delivery of products for repair and servicing in Seoul. The company is planning to introduce and upgrade its customer services programmes and to enhance its service capability over the next few years.
Download full press release
Link to document
Link to document
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Sennheiser Electronic Asia (Korea Branch) will work together with local sales partners to develop the Korean market and serve customers in the consumer electronics, professional systems and integrated systems market segments. Ng Chee Soon, President & Managing Director of Sennheiser Electronic Asia will oversee the Korea Branch operations. 
