Professional Pickleball Association Taps Genius Sports to Drive Growth By Ken Kerschbaumer, Editorial Director
Thursday, June 17, 2021 - 8:55 am
Print This Story | Subscribe
Story Highlights
The Professional Pickleball Association (PPA), the professional tour for the sport of picklebal, has inked a long-term partnership with Genius Sports, the official data, technology, and commercial partner that powers the ecosystem connecting sports, betting and media, to drive the global growth of the sport.
The Professional Pickleball Association continues to grow in popularity and a deal with Genius Sports will help fuel more growth.
This partnership will set the stage for regulated sports betting on PPA events for the first time. Genius Sports has been granted the exclusive rights to capture and distribute live data and video broadcasts from over 1,200 PPA matches per year with its global network of over 150 sportsbook partners.
Pickleball is one of the fastest-growing sports in the world, with over three million players in the United States alone. Invented in 1965 in Bainbridge, Washington as a backyard game, pickleball is a combination of tennis, badminton, and ping-pong.
Each PPA event will feature eight courts of live streaming action per day, offering unprecedented broadcast coverage of pickleball. GeniusLive, the award-winning live streaming solution from Genius Sports, will be deployed over the course of the partnership to broadcast this rapidly growing sport with new audiences worldwide.
It is an honor to be partnering with Genius Sports in this historic production for Pickleball, says Harry Cicma, PPA Tour Executive Broadcast Producer and CEO of Harry Cicma Productions, who fostered the partnership. The PPA Tour and Genius Sports are the two leaders in their respective industries, so it is only fitting for the organizations to join forces. The production will be innovative, and it is also exciting for the sports world to have a new professional league in front of an international audience.
Sean Conroy, commercial director of Genius Sports, says that for more than 20 years Genius Sports has established an incredible track record of driving the growth of sports at every level, providing data-driven technology that connects them with fans around the world.
Our long-term partnership with the PPA will combine our leading capabilities across live streaming, production, and regulated betting to accelerate their growth and expand their global reach, he says.
The PPA Tour will feature 16 events across the United States in 2021, offering over $1.5 million in prize money, with expansion to at least 20 events in 2022 and over $2.2 million in prize money. Starting in 2022, the PPA Tour will host major events at the Linder Family Tennis Center in Cincinnati, the Aviva Center in Toronto, and many other venues that have traditionally hosted the biggest events in professional tennis. The PPA Tour features four levels of events: 250s, 500s, 1,000s, and Majors, as well as a full schedule of events for amateur and junior players.
This is a significant development for the global development of pickleball and the PPA Tour, adds PPA Commissioner Connor Pardoe. With this agreement with Genius Sports, pickleball and PPA Tour events will be viewed by more people than ever before. This will further fuel the massive global growth of pickleball, not only from a participation standpoint but, more importantly, by establishing pickleball as a bona fide and exciting spectator sport.
North America Stories
29/01/2026
MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...
29/01/2026
Back to All News
Love is Blind: Sweden Returns for a Third Season - Premiering ...
29/01/2026
Back to All News
Unmask Bridgerton' Season 4 With Our Complete Coverage Guide
Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...
29/01/2026
Back to All News
Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...
29/01/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
29/01/2026
Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
Back to All News
Netflix's Kohrra Season 2 Unveils A Thrilling Whodunnit Tr...
28/01/2026
Back to All News
What Next? Netflix Presents the Latest German-Speaking Series,...
28/01/2026
Quantum technologies are rapidly emerging as foundational capabilities for economic competitiveness, national security and scientific leadership in the 21st cen...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
Professional Pickleball Association Taps Genius Sports to Drive Growth By Ken Kerschbaumer, Editorial Director 
