Professional Pickleball Association Taps Genius Sports to Drive Growth By Ken Kerschbaumer, Editorial Director
Thursday, June 17, 2021 - 8:55 am
Print This Story | Subscribe
Story Highlights
The Professional Pickleball Association (PPA), the professional tour for the sport of picklebal, has inked a long-term partnership with Genius Sports, the official data, technology, and commercial partner that powers the ecosystem connecting sports, betting and media, to drive the global growth of the sport.
The Professional Pickleball Association continues to grow in popularity and a deal with Genius Sports will help fuel more growth.
This partnership will set the stage for regulated sports betting on PPA events for the first time. Genius Sports has been granted the exclusive rights to capture and distribute live data and video broadcasts from over 1,200 PPA matches per year with its global network of over 150 sportsbook partners.
Pickleball is one of the fastest-growing sports in the world, with over three million players in the United States alone. Invented in 1965 in Bainbridge, Washington as a backyard game, pickleball is a combination of tennis, badminton, and ping-pong.
Each PPA event will feature eight courts of live streaming action per day, offering unprecedented broadcast coverage of pickleball. GeniusLive, the award-winning live streaming solution from Genius Sports, will be deployed over the course of the partnership to broadcast this rapidly growing sport with new audiences worldwide.
It is an honor to be partnering with Genius Sports in this historic production for Pickleball, says Harry Cicma, PPA Tour Executive Broadcast Producer and CEO of Harry Cicma Productions, who fostered the partnership. The PPA Tour and Genius Sports are the two leaders in their respective industries, so it is only fitting for the organizations to join forces. The production will be innovative, and it is also exciting for the sports world to have a new professional league in front of an international audience.
Sean Conroy, commercial director of Genius Sports, says that for more than 20 years Genius Sports has established an incredible track record of driving the growth of sports at every level, providing data-driven technology that connects them with fans around the world.
Our long-term partnership with the PPA will combine our leading capabilities across live streaming, production, and regulated betting to accelerate their growth and expand their global reach, he says.
The PPA Tour will feature 16 events across the United States in 2021, offering over $1.5 million in prize money, with expansion to at least 20 events in 2022 and over $2.2 million in prize money. Starting in 2022, the PPA Tour will host major events at the Linder Family Tennis Center in Cincinnati, the Aviva Center in Toronto, and many other venues that have traditionally hosted the biggest events in professional tennis. The PPA Tour features four levels of events: 250s, 500s, 1,000s, and Majors, as well as a full schedule of events for amateur and junior players.
This is a significant development for the global development of pickleball and the PPA Tour, adds PPA Commissioner Connor Pardoe. With this agreement with Genius Sports, pickleball and PPA Tour events will be viewed by more people than ever before. This will further fuel the massive global growth of pickleball, not only from a participation standpoint but, more importantly, by establishing pickleball as a bona fide and exciting spectator sport.
North America Stories
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
Professional Pickleball Association Taps Genius Sports to Drive Growth By Ken Kerschbaumer, Editorial Director 
