Cloud graphics company, OTOY Inc., today marked a major milestone in the future of media and entertainment, unveiling a holographic video pipeline for content creators, including the world's first portable 360 holographic capture system and a cloud-based pipeline for creating and deploying holographic media to virtual reality and, in 2015, holographic light field displays. The pipeline enables holographic captures of real world people, objects, and environments, and one-click publishing of interactive holographic videos which are viewable on mobile devices and virtual reality headsets such as the Oculus Rift. Forthcoming next-generation light field displays being developed by OTOY will bring commercial freestanding volumetric holographic displays to market in 2015.
Holographic video, or holographic light field rendering as it's technically known, produces stunningly realistic images that can be looked at from any vantage point, as seen in a demonstration OTOY released today. Each frame of video accurately simulates every ray of light in a given scene or environment and every interaction that each light ray has with the surfaces and materials therein. Every reflection, refraction, and absorption of that field of light is modelled as it would be in the real world. The same caliber of incredibly accurate rendering is used in the special effects work of major motion pictures, typically taking hours if not days to render out one extremely polished and realistic frame for use in a movie. OTOY demonstrated the same massive computational complexity delivered in hundredths of a second on the screen of one of the least powerful devices we use daily: a smartphone. The result is a video with true-to-life image quality that can be navigated and explored from any angle, otherwise known as holographic video.
OTOY has developed an end-to-end pipeline for both offline holographic video files and for live streaming holographic videos and is currently seeding tools to ecosystem partners including media and entertainment companies, artists and animators, and hardware and software partners. OTOY plans further demonstrations of holographic video at the annual international conference on computer graphics, SIGGRAPH 2014 in Vancouver, Canada, and will share more details regarding holographic video development tools and its content pipeline at the show this week.
OTOY's holographic video technology is part of the future of media and entertainment, said Ari Emanuel, Co-CEO, William Morris Endeavor. Studios have been using OTOY's capture technology for years to produce exceptional special effects. Now studios can harness the same spectacular content for all new experiences and lines of revenue, letting audiences be a part of the action, explore sets, or go behind the scenes with the same assets they've already invested in.
Holographic entertainment has been a fantasy for many ever since they caught their first glimpse of the Holodeck in Star Trek: The Next Generation's debut almost thirty years ago, said Rod Roddenberry, CEO, Roddenberry Entertainment. One of the reasons I invested in OTOY was to see that dream become a reality. While holographic displays of the kind we imagined aren't here quite yet, virtual reality headsets give us an incredible opportunity to bring the Holodeck to life in a slightly different way. What Jules and the team at OTOY have built is essentially the software of the Holodeck: the media format that will let everyone experience an immersive, photorealistic world the way we've always hoped to.
For as long as I can remember I've dreamt of experiencing the Holodeck, of having a way to walk through life-like virtual worlds that seemingly transport us to anywhere we'd like to be. OTOY was created in part to realize that dream, and today we've taken a major step toward it with holographic video, said Jules Urbach, Founder and CEO, OTOY. OTOY's breakthroughs in compression and rendering have dramatically reduced the barriers to holographic video, making it a viable media format that gives content creators everywhere a simple, cost-effective way to bring high quality, interactive 3D content to multiple platforms for the world to enjoy.
How holographic video works
OTOY's holographic video was demonstrated using just one frame contained in an .ORBX file, the powerful 3D interchange file format OTOY announced in March. For each frame, a volume is projected that contains the rendered scene. OTOY used a cube in the video released today. The cube can be viewed from any angle, as if looking into a window, and it's by stringing frames together that a fully immersive and navigable environment is delivered.
Holographic videos can be viewed the same way that traditional videos are: as offline files or streamed online. Offline holographic video files are contained in the .ORBX format and viewed through an ORBX player, while live streamed holographic videos are viewed through any HTML5-capable browser. For larger, more detailed scenes, processing is done in the cloud using breakthroughs in local rendering and compression to deliver an interactive experience to a user's device.
Virtual reality headsets such as the Oculus Rift are expected to be the first way that people can experience holographic video, though content can easily be adapted to other devices. Applications where greater immersion, presence or interactivity are desired, such as gaming, film, education, attractions, simulations, and retail are most suitable.
Bringing holographic video to life: OTOY's holographic video pipeline
OTOY's end-to-end pipeline brings together several technologies for the production and publishing of holographic videos:
Capture: Using OTOY's LightStage , a set of Academy Award -winning technologies that allow for the capture of
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Cloud graphics company, OTOY Inc., today marked a major milestone in the future of media and entertainment, unveiling a holographic video pipeline for content creators, including the world's first portable 360 holographic capture system and a cloud-based pipeline for creating and deploying holographic media to virtual reality and, in 2015, holographic light field displays. The pipeline enables holographic captures of real world people, objects, and environments, and one-click publishing of interactive holographic videos which are viewable on mobile devices and virtual reality headsets such as the Oculus Rift. Forthcoming next-generation light field displays being developed by OTOY will bring commercial freestanding volumetric holographic displays to market in 2015. 
