Sony Pixel Power calrec Sony

Switching off by switching on: Consumers in Asia are turning to their mobiles to boost leisure pursuits - Telenor Asia study


11 minute read


View report highlights


Report pdf

Infographics pdf

alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>

Socialising online is the top use of the mobile phone, with mobile investing and social gaming set to grow.

Online gaming goes mainstream due to mobile access. A staggering 80% of respondents play mobile games and one in three play every single day.

More than half of Gen-Zs surveyed said that using their mobile phones for learning has significantly improved their quality of life.

Singapore, January 31, 2023 - People across Asia are increasingly switching downtime pursuits into up-time' opportunities, according to the latest installment of a study into people's digital lives by Telenor Asia.

In Asia, people are socialising more online than they do in-person. Nearly half of the respondents said they meet new people regularly online and three-quarters of them expect to spend even more time socialising via social media apps in the coming years. People are also spending a good chunk of their leisure time tapping into mobile technology for online investing, social gaming as well as on-the-go learning apps and podcasts.

This study forms the third and final part of the Telenor Asia Digital Lives Decoded series, launched in 2022 in conjunction with Telenor Asia's 25th Anniversary. The series sought to understand the role of mobile connectivity in how we live, work, and play, surveying over 8,000 mobile internet users across eight countries (Bangladesh, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, Thailand, and Vietnam) in South and Southeast Asia. This concluding report examines the changing spectrum of consumers' leisure-time pursuits - supercharged by a more digitally-savvy, post-pandemic user base.

The standout finding from these results is how mobile technology has transformed gaming. Mobile access has turned gaming into a mass phenomenon, embedding virtual interactions and virtual worlds into daily life. We see now that gaming is bringing positive impact to real-life communities, reinforcing relationships and making other areas of daily life like work, healthcare or learning more efficient, said J rgen C. Arentz Rostrup, Head of Telenor Asia.

This growth comes with even higher expectations of mobile operators as people seek more dependable, faster mobile networks. The trends from this Digital Lives Decoded study highlight the opportunity for operators to expand beyond the traditional towards new capabilities and services, becoming not only an enabler of the technology but also a partner in the virtual world, he added.

1. Social media still second nature

Some of the habits formed during the two-plus years of the pandemic are becoming hard-wired in the way we live our lives today, with two-thirds (66%) of people saying they now socialise more online than in real life.

Younger generations tend to spend more time socialising online, but Baby Boomers say that mobile technology is helping them feel more connected to their loved ones. More than half of our respondents (55%) say they feel better connected to people they know because of social media, with respondents in Thailand (63%) and Bangladesh (61%) responding most positively, while nearly half (47%) regularly meet new people online.

As seen in previous reports, Singaporeans are the least likely to recognise the benefits of mobile technology on their day-to-day lives. They are also the least dependent on their mobiles for downtime activities (32% versus 47% overall) and the least likely to socialise more virtually than in-person (49%).

2. The new face of gaming is mobile

Four out of five people play some mobile game, with close to a third (31%) playing every single day, led by those in Thailand (44%) and Vietnam (41%). Our research suggests that stereotypes on gamers need updating as this pastime now reaches across genders and generations. This development points to the positive role of mobile in making gaming more inclusive and accessible than ever before.

In-game spend continues to grow in appeal with half of those surveyed spending some disposable income on gaming and in-game features while nearly a third of people spend between US$10-100 per year. Those in Singapore represent the largest spenders with one in five people spending between US$100-300 per year on in-game items.

Growing popularity of the social side of gaming is also evident in the findings with close to two-thirds (64%) of respondents either watching eSports or video game streams, led by those in Vietnam (76%) and Bangladesh (71%). Nearly half of the respondents expect an increase in the time they spend on social gaming going forward, led by respondents in Thailand (62% versus 45% overall).

3. Downtime becomes uptime

Respondents across the region are increasingly looking to their mobile devices for self-improvement, personal upskilling and development. 40% of respondents are using mobile devices to tap into learning and educational apps or websites, with women and younger generations most likely to say they feel the benefits. In particular, more than half of Gen-Zs (51%) surveyed said that learning on their mobile has significantly improved their quality of life, in contrast to only one quarter (25%) of older generations.

The growing desire for consumers in the region to learn on-the-go and enhance their personal development during downtime is reflected by 45% of respondents who spend at least an hour a day listening to podcasts, with respondents in Thailand (66%) and Pakistan (65%) most likely to do so. Singaporeans are least likely to experience benefits from using such apps, with only 20% feeling that they significantly improve quality of life, compared to a 40% average.

4. The Metaverse is yet to truly convince

Looking to t
See more stories from telenor

Europe Stories


The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...


Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...


Lawo Elasticity Special Online Event on 4th April 2023 and New Products and Major Updates at NAB 2023

Lawo Elasticity Special Online Event on 4th April 2023 and New Products and Ma...


Discover the Creative Process Behind Myke Towers' New Album, LA VIDA ES UNA'

As Latin rap's global influence grows, the release of Myke Towers' highl...


La audio serie chilena Quemar Tu Casa' regresa para una nueva parte de terror escalofriante

Tras el xito de su primera temporada, la audio serie original de Spotify Quema...


Chilean Audio Series Quemar Tu Casa' Delivers More Bone-Chilling Horror With Part II

Following the success of its first season, the Spotify Original scripted audio s...


The Sounds of Top African Artists Come Alive on Vice President Kamala Harris' New Spotify Playlist

This week, American Vice President Kamala Harris visits Ghana, Tanzania, and Zam...


SGL Carbon expands material portfolio with new carbon fiber for high-strength pressure vessels

SGL Carbon will present a new 50k carbon fiber at JEC World 2023. The new SIGRAF...


Johanna Gravelle appointed Managing Director of Panavision Canada

TORONTO, Can. (March 29, 2023) Panavision, the entertainment industry's leading designer, manufacturer and rental provider of high precision optics and ca...


Frivolity and Power

The feature Soft follows three adolescent queer friends as they navigate the pardons and perils of summer break in the streets of Toronto. Written and directed ...


Finding the Light

Written and directed by Zach Braff, A Good Person tells the story of Allison (Florence Pugh), who unexpectedly befriends an elder gentleman named Daniel (Morgan...



Sound Director Tadeusz Mieczkowski Selects DPA for Durability, Reliability and S...



Newest solutions offer precise sound reproduction for the live stage. DPA Microphones, the leading manufacturer of high-quality microphone solutions, unveils i...


UK government publishes draft Media Bill, Ofcom to regulate global streamers

The global streamers could face fines of up to 250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material By J...


ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes By Jenny Priestley Published: March 29, 2023 ARRI Sol...


Riedel makes new appointments to Product Division management team

The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare By Jenny Priestley Published: March 29, 2023 The appointments follow Riede...


Riedel Strengthens Product Division Management Team With the Appointment of Daniel Url and Jan Eveleens

Wuppertal March 29, 2023 Riedel Strengthens Product Division Management Team W...


VertiCast Taps Harmonic to Enhance Live Sports Streaming

SAN JOSE, Calif. - March 29, 2023 - Harmonic (NASDAQ: HLIT) today announced that VertiCast Media Group Limited's (VertiCast) CSport, the Caribbean sports se...


Say Hello to the New Dalet at NAB 2023

Dalet, a leading technology and service provider for media-rich organizations, will showcase its new SaaS solutions that power modern, agile, and efficient digi...


Banijay Elevates Frdric Balmary to Chief Business Officer

Content powerhouse Banijay today announces Fre de ric Balmary will take on the newly devised role of Chief Business Officer. The move sees him step from Chief o...


Arvato Systems wins tender of kubus IT

Arvato Systems Wins Tender of kubus IT Digital Transformation in the healthcare sector As a subsidiary of AOK Bayern and AOK PLUS, kubus IT is responsible fo...


Sony's New Full-frame Vlog Camera ZV-E1 Delivers the Ultimate Content Creation Experience

Sony announced today the new ZV-E1, an interchangeable-lens vlog camera with a h...


From Ukraine to the whole of Europe:cyber conflict reaches a turning point

Facebook Twitter LinkedIn The February 2023 report by Thaless Cyber Threat Intelligence unit reviews one year of cyber-attacks across Europe. The third ...



RT SHORT STORY COMPETITION 2023 OPENS FOR ENTRIES 12,000 PRIZE FUND FOR TOP THREE STORIES This is an extraordinary, wonderful platform for short story wr...


RT announces special coverage to mark Good Friday Agreement 25th Anniversary

RT announces special coverage to mark Good Friday Agreement 25th Anniversary RT will mark the Good Friday Agreement 25th Anniversary w...


Enter a new dimension of control

Enter a new dimension of control Kortrijk, Belgium, 29 March 2023 - Barco, a world leader in visualization solutions, proudly announces the launch of Barco CTRL...


Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour

Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour posted: 29/03/2023 Elation Professional KL Panel soft lights to provide high-quality ga...


Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

There isn't just one Spotify experience-and we've got the personalized r...


Spotify Invests in the Future of Ghana's Rising Creators

Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples ...


Fans Around the World Celebrate FC Barcelona's El Clsico Victory With ROSALA Tracks

Over the last two weekends, both FC Barcelona and FC Barcelona Femen extended t...


SGL Carbon to Supply Key Graphite Components for Wolfspeed Silicon Carbide Production Facilities

Based on their established and long-lasting business relationship SGL Carbon and...


Edgio appoints Eric Black as CTO

Black joins the company from NBC Universal, where he led the companys media technology strategy across a host of digital properties By Jenny Priestley Publis...


Spacecom and Azercosmos Sign Long-Term Agreement to Expand Coverage Area and Provide Quality Satellite Services in Africa

BACK TO PRESS RELEASES Spacecom and Azercosmos Sign Long-Term Agreement to Exp...


Annual Report 2022

2 minute read Share Annual Report 2022 Telenor's Annual Report for 2022 covers financial statements, sustainability reporting, an overview of 20...


ProSiebenSat.1 strengthens focus on Entertainment business

ProSiebenSat.1 strengthens focus on Entertainment business Strengthening the leading position in the German-speaking entertainment market: ProSiebenSat.1 plac...


IABM today announced the shortlisted entries for the 2023 NAB Show edition of its BaM Awar

IABM announces shortlisted entries for BaM Awards at NAB Show 2023 28/03/2023 ...


GTPL Hathway Partners With Broadpeak to Bring High-Quality OTT Services to India

GTPL Hathway Partners With Broadpeak to Bring High-Quality OTT Services to India March 28, 2023 Broadpeak Expands Customer Footprint in the South Asia Region C...


Ukrainian news agency trains in fact-checking with AFP and APA

It is the first major Ukrainian media outlet to be trained in fact-checking, a crucial step as Russia's conflict in Ukraine has entered its second year. Th...


DIY SOS: The Big Build Ireland Returns with inspirational 4th season!

Baz Ashmawy and his team meet four very deserving families in Cork, Athlone, Ennis and Sligo in new series DIY SOS: The Big Build Ireland, the show that rebuil...

28/03/2023 delivers Hybrid Cloud Playout Solution with AJA BRIDGE NDI 3G delivers Hybrid Cloud Playout Solution with AJA BRIDGE NDI 3G posted: 28/03/2023 delivers Hybrid Cloud Playout Solution with AJA B...


Rohde & Schwarz presents next generation EW solutions at SOFINS

Rohde & Schwarz presents next generation EW solutions at SOFINS As a systems partner and integrator for enhanced situational awareness and network monitoring, ...


Calrec Wins Media & Entertainment Best in Market 2022 Awards

Calrec Wins Media & Entertainment: Best in Market 2022 Awards for Argo We are delighted to have been selected as one of the winners in this year's Media & ...


Vizrt and ROE Visual partner on XR broadcast experience for NAB 2023

Vizrt's Viz Engine 5 and GhostFrame will bring unprecedented multi-angle virtual graphics and video wall control to the show floor By TVBEurope Staff Pub...


Cloud production control room goes live

Atomos has launched its cloud-based control room, Atomos Studio, which makes live video production and remote collaboration affordable, accessible and easy, the...


Moonraker VFX hires head of 3D

VFX studio Moonraker VFX has announced the appointment of Lucas Pozzey as its head of 3D By TVBEurope Staff Published: March 27, 2023 Updated: March 28, 20...