Sony Pixel Power calrec Sony

Coldplay mixed reality promo at ARRI Stage London combines best of two worlds

05/09/2022

British rock band Coldplay delivered a spectacular show in early 2022 as part of the delayed Dubai Expo2020. The mixed reality promotional film was shot at ARRI Stage London two months earlier, featuring a track from the band's Music of the Spheres album. To date, the clip has had more than 1.3 million views across the Expo's social channels.

Production company NorthHouse wanted to create a vast cosmic environment that simulated its upcoming projection-mapped performance with the band within a shimmering Al Wasl dome. The brief was to make them appear as if they were in this environment, which hadnt yet been fully finished and fully created, says DP James Medcraft. The client initially wanted a green screen shoot, which I felt wasnt going to provide quality of lighting on the band. You'd spend a lot of time closing down your set with black flags to hide green screen spill.

The project was well suited to Medcraft, whose varied background takes in design, 3D animation, photography and cinematography; his credits include commercials for global brands such as Toyota and Nissan, and music promos for Becky Hill and Ellie Goulding.

Copyright Will Case, Creative Technology

The promo brief encompassed a science-fiction concept, describing planets and stars moving through a stylized Al Wasl dome.

The production chose ARRI Stage London for the shoot. Opened in 2021 and equipped with an LED volume created in partnership with Creative Technology, the stage is amongst the largest permanent facilities of its kind in Europe. Constructed from ROE Visual LED screens, the wraparound volume comprises a 30 m x 5 m main curved wall, an 18 x 4.2 m rear curved wall, plus a dynamic motorized ceiling. The main wall is made of four 4K screens driven by an 8K processor, while 3D backgrounds are rendered in real time by Unreal Engine.

Most green screen studios wouldn't have allowed for the kind of camera moves required by the production, Medcraft continues. ARRI Stage London's size was not only large enough for what the production needed, but also meant we could embed the band into the environment, using the lighting to shoot all in one go. We were able to take a hybrid approach, blending the benefits of virtual production with green screen.

Medcraft believes this is an untapped use of this technology. Basically, we projected a green window wherever the camera was facing but used the low-resolution content as an ambient lighting plate, giving the best of both worlds.

Copyright Alice Backham

A hybrid approach blended the benefits of virtual production with green screen.

Vicon camera tracking, delivered by Audiomotion, and FIZ (focus/iris/zoom) data relayed by ARRI UMC-4s allowed the system to drive a frustum for each camera that was rendered green-the area of the LED screens seen on camera at any given moment. The remaining screen area rendered the virtual environment of the Al Wasl dome in real-time, providing highly authentic interactive light on the foreground talent.

The emissive green provided by the LED walls was easy to key out in postproduction, and because it filled only the minimum area needed to cover the frame, there was no green spill on the talent. Instead, the band were lit realistically by the rough virtual backgrounds displayed on the rest of the volume. It meant we could shoot earlier, light perfectly for the postproduction Unreal scene, and then drop the final virtual scene in at the last minute, so it helped every stage of the process, says Medcraft.

The production shot on two ARRI AMIRA cameras outfitted with Cooke S5 lenses. The A' camera was mounted on a Technocrane, with an extra camera for close-ups, picking up detail. It was important to create a great sense of scale with sweeping, wide camera shots, explains Tom Bairstow, creative director at NorthHouse. But we also wanted to get in close to the band to really feel their performance.

As well as driving the green frustums, tracking data from the Vicon crowns and UMC-4s was fed to separate servers providing simulcam -live images which were chromakeyed in real-time with the virtual backgrounds, showing the crew an approximation of the final shots. Camera position, FIZ data and timecode were also recorded in Unreal Engine from both cameras, making for a more efficient postproduction.

I think selling reality is all about subtle details that you dont concentrate on in the frame, says Medcraft. Its all about subtle reflections in the eyes and reflective objects like the cymbals, and also for the band-it gives a better experience of being within an environment and therefore a better performance.

Watch Coldplay's mixed reality promo clip, shot at ARRI Stage London

The stage also boasts a ring of 50 ARRI Orbiter LED fixtures, which can be controlled by Unreal Engine to complement the light from the video walls. We used some of those to bring out some animated highlights in the skin, Medcraft notes. Its really visible in Chris [Martin]'s eyes.

NorthHouse utilized Creative Technology's VFX suite to make adjustments to the virtual backgrounds whilst connected to the volume. Medcraft and the crew spent a day and a half rehearsing in the volume before Coldplay arrived. The band performed on a turntable and this, combined with the ease of flipping the virtual backgrounds on the screens, meant that reverse shots were achievable within the tight timeframe.

The DP enjoyed his experience at ARRI Stage London. Youve got all the kit available and expertise in all the different departments; you've got the best people running the screens, the Unreal team, the camera department support in Rental, you've got all of the lighting experience here. It does feel like a completely welcoming, supported environment.

Opening photo: Alice Backham

Related Products ARRI So
LINK: https://www.arri.com/news-en/mixed-reality-coldplay-promo-arri-stage-l...
See more stories from arri

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

19/08/2026

Filipiana Sets the Class Divide on a Golf Course in the Philippines

(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...

19/08/2026

MPG launch Save Our Studios survey

Studio owners invited to have their say on rates cuts The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...

19/08/2026

Harrison unveil the Flex-10

Vintage-inspired desktop interface revealed Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...

19/08/2026

Minimal Audio release Lucid

Granular effect remains locked to scale and tempo Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...

19/08/2026

Audio Modeling open PolySWAM pre-orders

First polyphonic SWAM instrument incoming Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

19/08/2026

U&alibi re-commissions Bookish for Christmas Special and Series 3

There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...

19/08/2026

Sky gives sports fans the chance to watch multiple live sports events simultaneously on the big screen for the first time

Wednesday 19 August 2026 Sky gives sports fans the chance to watch multiple liv...

19/08/2026

RT TO AIR HISTORIC KATIE TAYLOR FIGHT IN CROKE PARK

On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...