Sony Pixel Power calrec Sony

Coldplay mixed reality promo at ARRI Stage London combines best of two worlds

05/09/2022

British rock band Coldplay delivered a spectacular show in early 2022 as part of the delayed Dubai Expo2020. The mixed reality promotional film was shot at ARRI Stage London two months earlier, featuring a track from the band's Music of the Spheres album. To date, the clip has had more than 1.3 million views across the Expo's social channels.

Production company NorthHouse wanted to create a vast cosmic environment that simulated its upcoming projection-mapped performance with the band within a shimmering Al Wasl dome. The brief was to make them appear as if they were in this environment, which hadnt yet been fully finished and fully created, says DP James Medcraft. The client initially wanted a green screen shoot, which I felt wasnt going to provide quality of lighting on the band. You'd spend a lot of time closing down your set with black flags to hide green screen spill.

The project was well suited to Medcraft, whose varied background takes in design, 3D animation, photography and cinematography; his credits include commercials for global brands such as Toyota and Nissan, and music promos for Becky Hill and Ellie Goulding.

Copyright Will Case, Creative Technology

The promo brief encompassed a science-fiction concept, describing planets and stars moving through a stylized Al Wasl dome.

The production chose ARRI Stage London for the shoot. Opened in 2021 and equipped with an LED volume created in partnership with Creative Technology, the stage is amongst the largest permanent facilities of its kind in Europe. Constructed from ROE Visual LED screens, the wraparound volume comprises a 30 m x 5 m main curved wall, an 18 x 4.2 m rear curved wall, plus a dynamic motorized ceiling. The main wall is made of four 4K screens driven by an 8K processor, while 3D backgrounds are rendered in real time by Unreal Engine.

Most green screen studios wouldn't have allowed for the kind of camera moves required by the production, Medcraft continues. ARRI Stage London's size was not only large enough for what the production needed, but also meant we could embed the band into the environment, using the lighting to shoot all in one go. We were able to take a hybrid approach, blending the benefits of virtual production with green screen.

Medcraft believes this is an untapped use of this technology. Basically, we projected a green window wherever the camera was facing but used the low-resolution content as an ambient lighting plate, giving the best of both worlds.

Copyright Alice Backham

A hybrid approach blended the benefits of virtual production with green screen.

Vicon camera tracking, delivered by Audiomotion, and FIZ (focus/iris/zoom) data relayed by ARRI UMC-4s allowed the system to drive a frustum for each camera that was rendered green-the area of the LED screens seen on camera at any given moment. The remaining screen area rendered the virtual environment of the Al Wasl dome in real-time, providing highly authentic interactive light on the foreground talent.

The emissive green provided by the LED walls was easy to key out in postproduction, and because it filled only the minimum area needed to cover the frame, there was no green spill on the talent. Instead, the band were lit realistically by the rough virtual backgrounds displayed on the rest of the volume. It meant we could shoot earlier, light perfectly for the postproduction Unreal scene, and then drop the final virtual scene in at the last minute, so it helped every stage of the process, says Medcraft.

The production shot on two ARRI AMIRA cameras outfitted with Cooke S5 lenses. The A' camera was mounted on a Technocrane, with an extra camera for close-ups, picking up detail. It was important to create a great sense of scale with sweeping, wide camera shots, explains Tom Bairstow, creative director at NorthHouse. But we also wanted to get in close to the band to really feel their performance.

As well as driving the green frustums, tracking data from the Vicon crowns and UMC-4s was fed to separate servers providing simulcam -live images which were chromakeyed in real-time with the virtual backgrounds, showing the crew an approximation of the final shots. Camera position, FIZ data and timecode were also recorded in Unreal Engine from both cameras, making for a more efficient postproduction.

I think selling reality is all about subtle details that you dont concentrate on in the frame, says Medcraft. Its all about subtle reflections in the eyes and reflective objects like the cymbals, and also for the band-it gives a better experience of being within an environment and therefore a better performance.

Watch Coldplay's mixed reality promo clip, shot at ARRI Stage London

The stage also boasts a ring of 50 ARRI Orbiter LED fixtures, which can be controlled by Unreal Engine to complement the light from the video walls. We used some of those to bring out some animated highlights in the skin, Medcraft notes. Its really visible in Chris [Martin]'s eyes.

NorthHouse utilized Creative Technology's VFX suite to make adjustments to the virtual backgrounds whilst connected to the volume. Medcraft and the crew spent a day and a half rehearsing in the volume before Coldplay arrived. The band performed on a turntable and this, combined with the ease of flipping the virtual backgrounds on the screens, meant that reverse shots were achievable within the tight timeframe.

The DP enjoyed his experience at ARRI Stage London. Youve got all the kit available and expertise in all the different departments; you've got the best people running the screens, the Unreal team, the camera department support in Rental, you've got all of the lighting experience here. It does feel like a completely welcoming, supported environment.

Opening photo: Alice Backham

Related Products ARRI So
LINK: https://www.arri.com/news-en/mixed-reality-coldplay-promo-arri-stage-l...
See more stories from arri

Most recent headlines

27/12/2025

TV Tech's Top Data Dumps of 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

26/12/2025

TV Tech's Top Streaming Stories of 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

26/12/2025

TV Tech's Top Data Points of 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

25/12/2025

Make Spirits Bright With Holiday Hits on GeForce NOW

Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break. Whether staying in or heading on a winter getawa...

24/12/2025

What is AI good for?

What is AI good for? Posted by MTI Film on December 24, 2025 What is AI good for? What is AI good for? It's been three years since ChatGPT first cap...

24/12/2025

AI in 2026: More Collaboration, Less Hype

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Carr Lays Out FCCs 'Key Wins in 2025'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

CES: Cineverse Unveils New Features for Cinesearch

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

IES, AES Promote Graham Kirk, Brienne Willcock

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Ad Tech and CTV Experts Forecast 2026's Biggest Trends

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key Art, and Participants' Profiles

Back to All News The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...

24/12/2025

Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2

Back to All News Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2 Entertainment 24 December 2025 GlobalJapan Link copied t...

24/12/2025

December 23, 2025

Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm ...

23/12/2025

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...

23/12/2025

L3Harris Receives Letter of Intent from Kratos Defense for Production of Large Hypersonic Solid Rocket Motors

A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...

23/12/2025

FCC Bans All New Foreign-Made Drones

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media Renews Its NBC Affiliation Agreements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Lightware to showcase breakthrough Google Meet and TPN MM...

Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...

23/12/2025

Nielsen, Roku Expand Measurement Partnership

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

PwC: Streaming Market Shifting to 'Scale and Sustainability'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Inside the Gray Innovation Lab

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

ESPN Renews Deal for Heisman Trophy Coverage

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media to Acquire WBBJ from Bahakel Communications

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Taking the Stage at Carnegie Hall-On a Global Scale

Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...

23/12/2025

Netflix's 'The Great Flood' and 'Culinary Class Wars 2' Top Global Charts Simultaneously

Back to All News Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...

23/12/2025

'Stranger Things' By the Numbers: How the Global Phenomenon Shaped Culture

Back to All News Stranger Things By the Numbers: How the Global Phenomenon Shap...

23/12/2025

Boost Performance with a System Effectiveness Review

Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...

23/12/2025

VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to Advance Next-Generation Connectivity and Digital Infrastructure

23 Dec 2025 VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...

23/12/2025

How Steamy Can It Get? Single's Inferno' Season 5 Premieres January 20, Previews All-Out Flirting War in Sizzling Teaser

Back to All News How Steamy Can It Get? Single's Inferno' Season 5 Pre...

23/12/2025

33 Million Global Viewers on Netflix Watched Jake Paul vs. Anthony Joshua's Epic Six-Round Battle

Back to All News 33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...

23/12/2025

December 22, 2025

New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

22/12/2025

A Decade of Giving: Fest & Flauschig' Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...

22/12/2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

22/12/2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...