Vizrt announced as official member of the DPP Compliance Program

Vizrt participating with the Digital Production Partnership (DPP) in the development of a new standard for media asset management metadata for the UK.

Vizrt, a leading provider of content production tools for the digital media industry, is now an official member of the DPP Compliance Program, and will be participating in the development of AS-11 DPP compliance. Initially, this involves providing details of completed tests, sample files produced, and evidence of the results obtained on file delivery or processing products that are in development or being marketed.

We are encouraged by manufacturers engagement with the development of industry standards and delighted that Vizrt is taking part in our Compliance Program. An increasingly important role of the Partnership is to monitor products that claim to deliver DPP compliance' and to take responsibility for clarifying to the industry which products are capable of delivering or processing compliant files for the broadcasters onward transmission." Kevin Burrows DPP Technical Standards Lead and CTO Broadcast & Distribution, Channel 4.

Viz One, Vizrt's media asset management system uses AS-11 DPP as a metadata schema for file data delivery for customers in the UK. Viz One has an open architecture and can read and write to any metadata fields in an MXF file. Vizrt's membership in the Advanced Media Workflow Association ensures that Viz One meets a high level of quality and consistency when dealing with those supported formats.

Our membership with the DPP Compliance Program is key to making sure that the new standard is integrated into all of Vizrt's media management products, said Petter Ole Jakobsen, Vizrt CTO. Our customers in the UK and those abroad who adopt the standard will have a high level of consistency in their metadata that can be shared and maintained easily, once Vizrt has been through the AMWA certification process.

About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrts products are used by the worlds leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the London Stock Exchange use Vizrt systems. Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com.

Press Contacts

Martin Burkhalter President & CEO +41 22 365 75 01 mbu@vizrt.com

Ingrid Agas ster Executive VP of Products and Marketing +47 9953 3791 iag@vizrt.com

LINK:	http://www.vizrt.com/news/newsgrid/42618/Vizrt_announced_as_official_m...
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