Brightcove Introduces New Call-to-Action and Display Ad Publishing in Brightcove Gallery to Accelerate Business Results with Video February 16, 2016 / Brightcove Press Release
Enables brands, organizations, and publishers to create high-impact marketing pages and launch ad-supported Gallery video experiences that increase engagement and convert views to business results
BOSTON, February 16, 2016 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced the release of new functionality in Brightcove Gallery, Brightcove's module for publishing online video experiences, that enables marketers and media companies to publish calls-to-action (CTAs) and display ads on video pages built with Gallery. Using the Brightcove Gallery CTA feature, brands and organizations are able to increase audience engagement to convert video views into business results.
Calls-to-Action for Marketers
The new Brightcove Gallery CTA feature offers the ability to publish a range of calls-to-action, such as lead forms, custom buttons, banners, display ads, custom HTML, related links, or images onto video pages. Gallery CTAs enable marketers to trigger marketing actions using on-page elements, capture new contacts, and drive engagement that yields new insight and marketing results. In addition, by connecting Gallery CTAs with other sales or marketing platforms such as Oracle Eloqua, Marketo, or Salesforce.com, marketers are able to track each element of a video marketing campaign, from players to landing pages and video portals. This capability allows marketers to measure and report campaign ROI across their marketing platforms.
New Ad Inventory for Publishers and Broadcasters
Using the Brightcove Gallery CTA feature, media companies have the ability to easily publish ad-supported video experiences by incorporating on-page display ads with their video content. This capability offers media companies an easy way to create ad inventory, monetize Gallery pages, and boost revenue across all their channels and online properties with minimal development effort. Moreover, the Brightcove Gallery CTA feature connects with standard ad servers, such as DoubleClick , so that media companies may use their existing display ad tags to deliver specific creative to their target audiences.
Driving Donations with Video at Detroit Symphony Orchestra
The fourth oldest orchestra in the United States, the Detroit Symphony Orchestra (DSO) attracts more than 300,000 virtual concertgoers per year from around the world to its live webcasts, and is supported by donations from more than 5,000 patrons annually. Using Brightcove Gallery, the DSO created DSO Replay, a video site that streams on-demand HD replays of its performances. The site is available only to Annual Fund contributing patrons and delivers exclusive content in appreciation for their donation.
To continue the success of this video service, the DSO recently used the Brightcove Gallery CTA feature to publish on-page calls-to-action to encourage new potential patrons to make a donation after sampling two free minutes of video content on the Replay page.
The goal of launching DSO Replay was to provide our Annual Fund supporters with a growing library of performance content available on demand anytime, anywhere, and on any device. Using the Gallery CTA feature, we are now able to promote this service as an attractive and accessible means of classical entertainment for new Annual Fund supporters both near and far, said Eric Woodhams, Director of Digital Initiatives, Detroit Symphony Orchestra. The Gallery CTA feature enables us to be flexible in advertising different material depending on the user. For new users, the prominent call-to-action promotes giving. For logged-in users with full access to our DSO Replay archive, we can promote upcoming concerts, ticket sales, and subscriptions.
Availability
Brightcove Gallery, including the Gallery CTA functionality, is available to all organizations currently using Video Cloud.
Supporting resources:
Brightcove Gallery
Brightcove Video Cloud
Brightcove for Marketing
Brightcove for Media
Brightcove on social media:
Brightcove Blog
Twitter
LinkedIn
Facebook
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,000 customers in over 70 countries that rely on the company's cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.
Press Contacts
North America:
Vanessa Royle
Waggener Edstrom for Brightcove
(415) 547-7059
vroyle@waggeneredstrom.com
Europe:
Rebecca Lake
Waggener Edstrom for Brightcove
rlake@we-worldwide.com
+ 020 7632 3856
This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Companys filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS Media talks to TVBEurope about her route into the industry
By TVBEurope Staff...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
Brightcove Introduces New Call-to-Action and Display Ad Publishing in Brightcove Gallery to Accelerate Business Results with Video February 16, 2016 / Brightcove Press Release 
