Sony Pixel Power calrec Sony

NBA Tipoff 2021: Turner Sports Brings Back Onsite Productions, Debuts Vibrant NBA on TNT Graphics Package

19/10/2021

NBA Tipoff 2021: Turner Sports Brings Back Onsite Productions, Debuts Vibrant NBA on TNT Graphics Package NBA coverage joins NHL, MLB Postseason productions during Turner's busiest time ever By Jason Dachman, Chief Editor

Tuesday, October 19, 2021 - 3:19 pm

Print This Story | Subscribe

Story Highlights

Turner Sports is in the midst of the busiest stretch in its history. Its first-ever NHL season and the return of the MLB Postseason are in full swing. And tonight, the broadcaster welcomes back its longest-running property: NBA on TNT.

There have definitely been growing pains because we have had to stretch our team in ways that they haven't been stretched before, says Chris Brown, director, technical operations, Turner Sports. While we have been able to increase our headcount and hire more people, we haven't filled all those positions yet, so we do have a number of people doing double or even triple duty. Everybody - myself included - has to step up and pitch in to make sure we're giving all three properties their just attention. It has definitely been a team effort across the board to get to this point.

Turner Sports will tip off the league's 75th-anniversary season tonight with an opening-night double header featuring the Nets-Bucks in Milwaukee and Warriors-Lakers in L.A. And with it, the iconic NBA on TNT brand will have a brand-new look - a wrap-around graphics package - and plenty of new production technologies to bring the hardcourt action to fans.

Productions Are Onsite After REMI-Heavy 2020-21 Season After centralizing the bulk of its productions at its Techwood Campus in Atlanta and remoting from a truck to the facility for nearly 60 NBA games last season, Turner Sports is hitting the road again for NBA broadcasts. Deploying NEP TS2 and Supershooter 8 mobile units, Turner plans to deploy nearly all announcers and crew onsite at the arena.

Last year, COVID accelerated a lot of concepts that we were already thinking about, says Brown. However, because of COVID, we had the unique opportunity to have a lot of space that I don't anticipate will be available as we push into the new year and start returning to the office. While we're excited about the technology and I think there's going to be a time and a place for us to eventually move to that as one of many different production options, we're just not quite there yet in terms of core infrastructure and space [in Atlanta].

Diamond motif in Turner Sports' new graphics package for NBA on TNT celebrates the league's 75-anniversary season.

What we were able to do last year was prove a concept, he continues. I think that was significant because, if and when we have the available infrastructure at the facility in Atlanta to manage things like this on a full-time basis, we now know we can do that. I think there are definitely ways that we can look at being more efficient, particularly with basketball. But, for now, the plan is to get back to a pre-COVID type of operation.

Turner Sports' current use of REMI production workflow will be limited to the virtual-shot-clock operator, who will be located in Atlanta. All other crew, however, will be onsite in the truck.

The production team has made very clear to us that they are much more collaborative when they're in the same room and that makes the product better, says Brown. That's the approach that we're taking for now. From an operations standpoint, the execution of the physical remote is going to look a lot more familiar, and everybody is going to be a lot more comfortable in terms of how they execute. I think that is going to continue to improve the broadcasts and bring the audience experience back to what they're used to seeing and hearing, which is a big win.

New Graphics Package Celebrates NBA's 75th-Anniversary Season Turner will roll out a brand-new graphics package for wraparounds tonight, debuting its revised NBA on TNT look. The package is built on a diamond motif, matching the league's special diamond-shaped logo for its 75th season. In addition, viewers will see refracted light on many graphics elements as if they were looking through a diamond.

We're coming from a package that was very monochromatic and dark with everything desaturated to a very vibrant, colorful, juicy package, says Jordan Shorthouse, VP, creative director, Turner Sports. I think it's phenomenal, and it's going to play perfectly into this year's telecasts. We loved the [previous package], but we've been living with that dark package for four or five years and were definitely ready for a change. We just wanted something with more vibrancy, more color, more fun, and that's what you're going to see when this package hits air.

Although the insert, scorebug, and virtual-shot-clock graphics will not change, the new wraparound package will give NBA on TNT broadcasts a wholly revamped look. The LED monitors in the Inside the NBA studio have also been updated with the new graphics look.

After opening with Tuesday and Thursday games this week, TNT will primarily carry games on Tuesday nights before transitioning to both Tuesdays and Thursdays in mid January. At that point, the Tuesday-night telecasts will also be updated to reflect the diamond-motif package but with a twist: all elements will be black and gold.

Tuesday night is more about the culture, fashion, and style of the NBA, says Shorthouse. We're trying to be a bit sleeker and play into that whole culture concept so that is why everything is black and gold. We did that last year, and now we're updating the package to reflect that same color scheme but with the new design style.

As soon as Opening Night is over, he continues, we're going to start working on the Tuesday-night package to get everything turned blac
LINK: https://www.sportsvideo.org/2021/10/19/nba-tipoff-2021-turner-sports-b...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

19/08/2026

Filipiana Sets the Class Divide on a Golf Course in the Philippines

(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...

19/08/2026

MPG launch Save Our Studios survey

Studio owners invited to have their say on rates cuts The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...

19/08/2026

Harrison unveil the Flex-10

Vintage-inspired desktop interface revealed Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...

19/08/2026

Minimal Audio release Lucid

Granular effect remains locked to scale and tempo Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...

19/08/2026

Audio Modeling open PolySWAM pre-orders

First polyphonic SWAM instrument incoming Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

19/08/2026

U&alibi re-commissions Bookish for Christmas Special and Series 3

There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...

19/08/2026

Sky gives sports fans the chance to watch multiple live sports events simultaneously on the big screen for the first time

Wednesday 19 August 2026 Sky gives sports fans the chance to watch multiple liv...

19/08/2026

RT TO AIR HISTORIC KATIE TAYLOR FIGHT IN CROKE PARK

On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...