FCB Cape Town and Engen celebrate award-ing week

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FCB Cape Town and Engen celebrate award-ing week --

Wed, 20 May 2015 14:04

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Engen and its marketing communication partner, FCB Cape Town, are celebrating two accolades bestowed by that most important critic - the consumer - in less than five working days.

The week began with the news that the petroleum company had topped the Coolest Petrol Station category in the 2015 Sunday Times Generation Next Survey Awards, for the 5th time in five years.

It peaked when Millward Brown announced that Engen/Wimpys Happy Song had ranked 4th on its Adtrack list of Top 10 Most Liked Television Commercials for the 4th quarter of 2014.

Were thrilled to make the Adtrack Top 10, said FCB Cape Town executive creative director, Mike Barnwell. People respond more positively to advertising they like and consider exciting, particularly in terms of brand-linked memorability and impact.

FCB has been making ads that grab South Africas attention and wins its hearts and minds since it opened doors in 1926. Were no stranger to the Most Liked Ads lists, but its always gratifying to make them - as well as surveys such as Generation Next - because it proves good creativity helps grab attention, make a brand memorable, and get consumers to vote with their wallets.

Adtrack is Millward Browns proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 31 years. The resultant database stands at close to 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making it one of the largest of its kind in the world.

Engen/Wimpys Happy Song was just one FCB Cape Town TVC to make the Adtrack Top 10; it also took the 8th spot for the Savanna Dry Angry Lemon TVC. FCB Joburg ranked in 1st position with Bobby Share a Coke and 10th with Toyota Hilux Legend.

The 2015 Sunday Times Generation Next Survey, conducted by HDI across seven regions including Eastern Cape, Free Sate, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape and sponsored by Waltons, recognises South Africas most-loved brands, products and celebrities in 72 categories as voted for by over 5,400 youth aged 8 to 23.

Its been an exciting and rewarding week for our clients and the agency, said FCB Cape Town MD Eric dOliveira. Together, weve created some really effective and strategic work that has been proven to resonate with consumers; we look forward to see what the rest of the year brings.

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