Sony Pixel Power calrec Sony

NAB 2022 Perspectives: Blackmagic Design U.S. President Dan May on the Content-Creation Explosion

25/05/2022

NAB 2022 Perspectives: Blackmagic Design U.S. President Dan May on the Content-Creation Explosion By Ken Kerschbaumer, Editorial Director

Wednesday, May 25, 2022 - 8:00 am

Print This Story

In recent years, the Blackmagic Design booth at the NAB Show has been a cornerstone of the South Hall. The large, open space welcomed attendees from across the spectrum of industry professionals. This year, Blackmagic Design called the North Hall home and displayed a wide range of products and services, many born out of the pandemic. One of the key things that we saw immediately with the pandemic was that people were looking to create video, says Dan May, president, Blackmagic Design. There wasn't a lessening of video-content creation; it was an increase of video-content creation.

May says Blackmagic Design quickly saw the birth of a new kind of customer: those who were set to rely on video not only to enhance their business but to stay in business. And the Blackmagic Design products, from the ATEM live production switchers to the 4K cameras, storage, and monitors all found a place in a new eco system.

Blackmagic Cloud comprises the DaVinci Resolve 18 software package offering editing, color correction, visual effects, motion graphics, and audio postproduction.

If you were a karate instructor that no longer had kids coming into your dojo, he says, the question was, how do you get a multi-camera shoot into the dojo. Even normal corporate-video-based things needed to have video in the workplace to connect people together. And then there was media and entertainment.

With that explosion of video-content creation, products like the Blackmagic Pocket Cinema Camera lineup (starting at $1,295 for a 4K camera) and the ATEM Mini (priced at $295) or Mini Pro found a marketplace hungry for their capabilities and price point.

You're not going to sell a lot of those users $10,000 cameras and $5,000 switchers, May explains. The increase in demand was so much that we chanced some of our product launches to broaden our offerings with things like the URSA Mini Pro or ATEM Mini Extreme.

The ripple effect of an expanding customer base over the past three years is also opening up opportunities for higher-level Blackmagic Design products, such as the ATEM Constellation 8K UHD live-production switcher.

We're at a point where people are looking to expand, May notes, and now we can help them with new products that enable them to do more and to move upstream with some of their functionality. We were very fortunate to have products and a supply chain to manage all of that fairly well.

One of Blackmagic's big stories at NAB 2022 was the Blackmagic Cloud, in particular DaVinci Resolve 18, the free software package that provides editing, color correction, visual effects, motion graphics, and audio postproduction.

We want to have people working on the same project timeline within Resolve at the same time, explains May. Someone can be creating a project in California and invite in a colorist in Florida or an editor in Vietnam. The need was driven by the pandemic, but now it's about empowerment and connecting creatives wherever they are. And, with Blackmagic Cloud, you can share a project timeline with them via cloud and then have storage solutions update media across these different projects.

A key message at NAB 2022 involved the pricing of hosting a project as well as accessing it. It's only $5 to host the project library, says May. The editor or VFX person does not have to pay $5 to log in on top of that. We're trying to steer away from everyone having to have a subscription. We're also trying to steer away from the model where you pay for a subscription whether you use it or not. If you have 20 project libraries one month and 10 the next, you pay only for those 10.

It's all part of a process that truly is focused on democratizing video.

How do I bring more people to the table? says May. It's not about taking business away from the post house. It's about getting more people trained and educated on how to use these tools. Maybe some of them will be working at that post house in 10 years, but some of them will just be able to do their own cool things using Blackmagic products. And that has always been what Blackmagic has been about.
LINK: https://www.sportsvideo.org/2022/05/25/nab-2022-perspectives-blackmagi...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

23/07/2026

Record-breaking World Cup has advertisers cheering

Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...

23/07/2026

SVG Students To Watch: Shansley Glenn, University of Oklahoma

This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...

23/07/2026

Miked Up Is an Everyday Deal for the Athletes Unlimited Softball League

As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization Ballplayers chatting with announ...

23/07/2026

Snap Announces AR and Creator Activations at Esports World Cup 2026 in Paris

Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...

23/07/2026

Sony Introduces FX5 Full-Frame Cinema Line Camera

Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...

23/07/2026

TNDV Powers Pickleball Slam 4 Broadcast for Ohlmeyer Kusserow Group

TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...

23/07/2026

LTN Surpasses 3,000 Satellite-to-IP Migrations as FCC Approves Upper C-Band Auction Rules

LTN has announced it has completed satellite-to-IP migrations for more than 3,00...

23/07/2026

Daktronics Announces 2026 DakClassroom Student Showcase Winners

Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...

23/07/2026

beIN Sports Extends Exclusive Roland-Garros Rights Across 10 Asian Markets Through 2031

The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...

23/07/2026

Clear-Com Provides Intercom System for Fryderyk Awards Gala at Tauron Arena Krakw

Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...

23/07/2026

How the FIFA World Cup's Record Revenue Masks a Structural Market Contraction

The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...

23/07/2026

From Green Screen to LED: How BBC Sport's World Cup Studio Became the Blueprint for Match of the Day

Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...

23/07/2026

How the 2026 FIFA World Cup Tightened the Bond Between the FOX Sports Digital, Linear Teams

Having attracted upwards of 17 billion views throughout the tourney, the broadca...

23/07/2026

Low End Candy release Preverb

Quickly creates reverse reverb effects Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...

23/07/2026

Expressive E Noisy 2.6 arrives

New engines, resonators, effects & more Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...

23/07/2026

SGL Carbon expands photovoltaic capacity at its Ort im Innkreis site

SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...

23/07/2026

NITV launches new By Mob For Mob series in partnership with NRMA Insurance

NITV launches new By Mob For Mob series in partnership with NRMA Insurance 23 July, 2026 Media releases National Indigenous Television (NITV) has launched ...

23/07/2026

Rohde & Schwarz presents new software for three-phase power analysis on MXO series oscilloscopes

Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...

23/07/2026

Why The Next Big Opportunity in Sports Lies Outside the Stadium

In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...

23/07/2026

Scaling Smart with Vivid Broadcast

Download Now! To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details: -- First Name* First Name ...

23/07/2026

Sony Unveils FX5 Full-Frame Camera

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Sachtler To Show Akti8T Fluid Head, Flowtech75 Tripod At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

NextGen TV Launches in Cleveland

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

At IBC2026 Witbe Will Showcase Tests That Build Themselve...

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...

23/07/2026

Quickplay Caretta Research Evergent and Yospace Announce...

Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...

23/07/2026

IBC2026 Interra Systems Brings Trusted Media Intelligence...

At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...

23/07/2026

Illusionfx is finally coming!

Illusionfx is finally coming! Alex Perea July 23, 2026 0 Comments The new website is now live to mark the occasion. Since the last update, feedback h...

23/07/2026

Evergent showcases AI agents for streaming retention at I...

Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...

23/07/2026

Brian Jones Named NCTCs New CFO

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Scripps Unites TV Operations Under Dean Littleton's Leadership

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

2D House is First North American Rental Facility to Offer...

David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...

23/07/2026

Screen Australia announces new national documentary accelerator program

Screen Australia announces new national documentary accelerator program 23 July 2026 Screen Australia has today announced the Above the Line Documentary Accel...

23/07/2026

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digital Color Education

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...

23/07/2026

New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile

Thursday 23 July 2026 New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile Sky Mobile, the award-winning network voted this year by Expe...

23/07/2026

Jason Statham leads Sky Original action thriller MUTINY in explosive new trailer

Thursday 23 July 2026 Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...

23/07/2026

Riedel Implements RefCam and Easy5G for the First Time at an International Soccer Match

Wuppertal July 23, 2026 Riedel Implements RefCam and Easy5G for the First Time...

23/07/2026

Centra returning as the official food partner of The Traitors Ireland

RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year. Ce...

23/07/2026

Honda sponsors Today with David McCullagh on RT Radio 1

RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am. Broadcasting directly after Morning Ireland in ...

23/07/2026

RT NEWS ANNOUNCES NEW JOURNALIST REPORTING FROM ACROSS CORK AND KERRY

RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region Working al...

23/07/2026

GeForce NOW Sets Sail With Path of Exile: Curse of the Allflame' Joining the Cloud

Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...

22/07/2026

ESPN's AutoMic Technology Pays Off at Wimbledon; Baker Credits Team, AELTC for Successful Fortnight

Among other tweaks to coverage, the broadcaster added announce positions in the ...

22/07/2026

Australian Sports Technologies Network Reports Industry Growth of 16% in 2026

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...

22/07/2026

Production Wins, Man!': Men in Blazers' Founder Roger Bennett on Winning the FIFA World Cup as a Digital Media Brand

From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...

22/07/2026

TMRW Sports Appoints Brendan Donohue as President, Flag Football

TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...

22/07/2026

Stephen Arnold Music Creates Audio for FIFA World Cup Projection Mapping Display at Rockefeller Center

Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...