Sony Pixel Power calrec Sony

NAB 2022 Perspectives: Blackmagic Design U.S. President Dan May on the Content-Creation Explosion

25/05/2022

NAB 2022 Perspectives: Blackmagic Design U.S. President Dan May on the Content-Creation Explosion By Ken Kerschbaumer, Editorial Director

Wednesday, May 25, 2022 - 8:00 am

Print This Story

In recent years, the Blackmagic Design booth at the NAB Show has been a cornerstone of the South Hall. The large, open space welcomed attendees from across the spectrum of industry professionals. This year, Blackmagic Design called the North Hall home and displayed a wide range of products and services, many born out of the pandemic. One of the key things that we saw immediately with the pandemic was that people were looking to create video, says Dan May, president, Blackmagic Design. There wasn't a lessening of video-content creation; it was an increase of video-content creation.

May says Blackmagic Design quickly saw the birth of a new kind of customer: those who were set to rely on video not only to enhance their business but to stay in business. And the Blackmagic Design products, from the ATEM live production switchers to the 4K cameras, storage, and monitors all found a place in a new eco system.

Blackmagic Cloud comprises the DaVinci Resolve 18 software package offering editing, color correction, visual effects, motion graphics, and audio postproduction.

If you were a karate instructor that no longer had kids coming into your dojo, he says, the question was, how do you get a multi-camera shoot into the dojo. Even normal corporate-video-based things needed to have video in the workplace to connect people together. And then there was media and entertainment.

With that explosion of video-content creation, products like the Blackmagic Pocket Cinema Camera lineup (starting at $1,295 for a 4K camera) and the ATEM Mini (priced at $295) or Mini Pro found a marketplace hungry for their capabilities and price point.

You're not going to sell a lot of those users $10,000 cameras and $5,000 switchers, May explains. The increase in demand was so much that we chanced some of our product launches to broaden our offerings with things like the URSA Mini Pro or ATEM Mini Extreme.

The ripple effect of an expanding customer base over the past three years is also opening up opportunities for higher-level Blackmagic Design products, such as the ATEM Constellation 8K UHD live-production switcher.

We're at a point where people are looking to expand, May notes, and now we can help them with new products that enable them to do more and to move upstream with some of their functionality. We were very fortunate to have products and a supply chain to manage all of that fairly well.

One of Blackmagic's big stories at NAB 2022 was the Blackmagic Cloud, in particular DaVinci Resolve 18, the free software package that provides editing, color correction, visual effects, motion graphics, and audio postproduction.

We want to have people working on the same project timeline within Resolve at the same time, explains May. Someone can be creating a project in California and invite in a colorist in Florida or an editor in Vietnam. The need was driven by the pandemic, but now it's about empowerment and connecting creatives wherever they are. And, with Blackmagic Cloud, you can share a project timeline with them via cloud and then have storage solutions update media across these different projects.

A key message at NAB 2022 involved the pricing of hosting a project as well as accessing it. It's only $5 to host the project library, says May. The editor or VFX person does not have to pay $5 to log in on top of that. We're trying to steer away from everyone having to have a subscription. We're also trying to steer away from the model where you pay for a subscription whether you use it or not. If you have 20 project libraries one month and 10 the next, you pay only for those 10.

It's all part of a process that truly is focused on democratizing video.

How do I bring more people to the table? says May. It's not about taking business away from the post house. It's about getting more people trained and educated on how to use these tools. Maybe some of them will be working at that post house in 10 years, but some of them will just be able to do their own cool things using Blackmagic products. And that has always been what Blackmagic has been about.
LINK: https://www.sportsvideo.org/2022/05/25/nab-2022-perspectives-blackmagi...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Lightware Sustainability Report Details Product Efficienc...

Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

17/07/2026

RT Radio 1 continues its summer of stories, music, sport and conversation

New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule RT Radio 1 is...

17/07/2026

NVIDIA Vera Rubin Maximizes Intelligence per Dollar for Post-Training Workloads - a Key Metric for Agentic AI

Think of a professional athlete. What separates elite performers is what happens...

17/07/2026

Dith, Jacqui and Louise bring hurling fans together ahead of the All-Ireland Finals

Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...

17/07/2026

DiscoverIreland.ie announced as official show sponsor of The Traitors Ireland series 2

RT Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitor...

16/07/2026

Business Innovation Synergizer: Grants of up to 30,000 for media organisations

Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...

16/07/2026

With 36 Unilateral Cameras, NBC Sports Shapes 154th Open Championship Coverage for U.S. Viewers

In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...

16/07/2026

Altitude Sports & Entertainment's Tim De Lay on New SkyCam Digital Feed, Upgraded Studio Space

Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...

16/07/2026

FIFA World Cup 2026: Inside ORF's Austria-Based Production to Bring All the Emotions of the Tournament to Fans

Austria was back at the World Cup for the first time in 28 years, and the team d...

16/07/2026

Inside Gravity Media's Effort To Power the 154th Open Championship Production

With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...

16/07/2026

Baby Audio release SubCulture

A new benchmark in bass enhancement Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...

16/07/2026

Other Worlds Evolved from Zero G

Popular library rebuilt in new Orbita Engine Other Worlds Evolved is the latest of Zero G's sample libraries to be treated to a ground-up rebuild using ...

16/07/2026

Native Instruments announce Super*Saw

Created in collaboration with A. G. Cook The newest addition to Native Instruments' software collection introduces a new synth created by A. G. Cook, a ...

16/07/2026

NITV and SBS bring Australians to the heart of Garma

NITV and SBS bring Australians to the heart of Garma 16 July, 2026 Media releases The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...

16/07/2026

Rohde & Schwarz supplies conformance test systems to Marquistech for India's first GCF RTO and PTCRB ATL lab

Rohde & Schwarz supplies conformance test systems to Marquistech for India's...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

16/07/2026

New studio monitoring leads Glensound's 60th year line-up...

Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...

16/07/2026

Complete spectrum of innovation from British exhibitors a...

33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...

16/07/2026

Hitomi Broadcast to showcase HDR colour verification and...

Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...

16/07/2026

SMPTE Kicks Off 110th Anniversary Campaign

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Cox Media Group Taps Waymark for AI Ad Creation Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Parks: Cable Broadband Sub Losses Slow Down

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

CatchLight, Sony Launch Initiative to Help Local Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

XR Launches XR ONE Ad Ops Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Zixi and Comcast Technology Solutions Partner to Provide...

Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...