Brazilian pop icon Pabllo Vittar and burgeoning alt pop singer-songwriter Bruses both have viral fan bases to thank for their ascendance to the stage. Pabllo's Portuguese cover of Major Lazer's Lean On (retitled Open Bar ) was a breakout clip when it debuted in 2015, catapulting the drag queen to stardom and jumpstarting countless other collaborations, like Sua Cara with Best New Artist nominee Anitta, I Got It with Charli XCX, and several with RADAR artist Rina Sawayama.
Bruses is the stage name of Amalia Ramirez, a Capricorn from Tijuana, Mexico. Growing up, Amalia knew she wanted to be a songwriter but never anticipated she could be a pop star. When she started posting videos of her singing on social media however, she found a community of fans who wear the same band t-shirts, have the same hair colors, and make me feel safe.
Both now find themselves in each other's company as two of Spotify's first designated GLOW artists.
GLOW is our new global music program celebrating and amplifying LGBTQIA+ artists and creators. At launch, we supported Bruses and Pabllo Vittar on-platform with a dedicated hub and flagship GLOW playlist, and off-platform through billboards and other takeovers. Going forward, our commitment to both of them, and to equity in audio, will continue year-round.
Get to know Bruses and Pabllo Vittar and what makes them GLOW.
Why is it important to amplify LGBTQIA+ voices? Bruses: I've always been out, and I talk about me liking girls in my music from time to time. It's not the main focus but I don't hide it. But when the industry finds out, they want to highlight you for Pride month, and not the rest of the year. But I don't want to feel used. I don't want to feel like my art only matters from time to time, just because I am a lesbian. That was what I was afraid of when I started doing this. The industry is changing and it's finally catching up with us.
In your own words, what does it mean to GLOW? Pabllo Vittar: To me, GLOW means that you can be yourself and to love yourself the way you are! It's about not caring about what other people say. We need GLOW because we have lots of LGBTQIA+ artists who are super talented and just don't have the space to show it! That's why we need to amplify it even more and more.
What's one thing people might be surprised to learn about you? Bruses: A lot of people think I'm super tough because I'm covered in tattoos. But I'm super soft inside. That's what I've been working on in therapy-I use this shell, this thing to give me confidence onstage and in my everyday life. That's how I present to the world-this is my drag. But I'm a super-shy introvert. And sweet. Most people don't know that about me until they meet me.
What do you want people to know about your music? Bruses: Most of my lyrics talk about mental health. Most of the hit songs, most of the time, especially in Latin America, talk about love or heartbreak. But I wasn't really connecting to that much. I feel love, of course, but I've felt pain most of my life. That's the monster I'm familiar with. So one day, I was like, Maybe I should write about it. So that's what I did with Bruses, and that's my first record, Monsters. It was a healing process. When I hear my songs, when I sing my songs, I'm constantly feeling like I'm connecting with my monsters in a totally new and different, healthier way. I don't hate them anymore, I've learned how to cope with them and celebrate them. They made me who I am, and I'm thankful for that.
Tell us about your journey into music. How did you find your voice? Pabllo Vittar: Music has always been a part of my life, ever since I was a small child. But I think I found my voice when I started singing as a drag queen! After that I started to feel complete as a human being and an artist.
Who are some queer artists or cultural icons who have inspired you? Bruses: Definitely Lady Gaga. She was one of my first crushes. In general, drag queens inspire me so much. One of my friends here in Mexico who is a queen, Rebel Mork, is super inspiring to me because she also uses her art to talk about mental health. And she's actually designing my costumes for my next tour. We do a lot of great stuff together. And Freddie Mercury. David Bowie. Elton John. The gay icons!
What is the best advice you received when you were growing as an artist and person? Pabllo Vittar: My mom told me, Never hide who you truly are.
When or where do you find your voice? Bruses: When I'm healing. When I'm being my true self. When I'm feeling a lot of emotions at the same time. When I'm around my cat. When I'm around my community, my fans, my supportive friends. I hate being alone. So I'm always thinking about other people. And if they're okay, I'm okay. I glow when the people I love are glowing as well.
Catch both Bruses and Pabllo Vittar on our flagship playlist, GLOW.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Brazilian pop icon Pabllo Vittar and burgeoning alt pop singer-songwriter Bruses both have viral fan bases to thank for their ascendance to the stage. Pabllo's Portuguese cover of Major Lazer's Lean On (retitled Open Bar ) was a breakout clip when it debuted in 2015, catapulting the drag queen to stardom and jumpstarting countless other collaborations, like Sua Cara with Best New Artist nominee Anitta, I Got It with Charli XCX, and several with RADAR artist Rina Sawayama. 
