It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch.
With this list, we're amplifying the next wave of music stars who we predict will make an impact in 2023. As we considered this year's Artists To Watch, we were guided by four main playlists:
RapCaviar's Most Necessary, our playlist for the next generation of voices in hip-hop
Viva Latino, our flagship playlist for today's top Latin hits
Hot Country, our flagship country playlist
Are & Be's R&B Rising, our newest playlist for emerging artists
Spotify has always been a place for music discovery and artist growth, and our Artists To Watch lists allow us to showcase up-and-coming talent with serious momentum behind them, said Sulinna Ong, Global Head of Editorial. We use our fan-favorite editorial playlists, including Hot Country, Viva Latino, Most Necessary, and for the first time, R&B Rising, to tap into existing listener bases. In return, artists are introduced to listeners who will love their sound.
The end result is 40 artists-10 from each list- representing each playlist that should be on your radar in the coming year. Keep reading for our full list of picks.
Most Necessary's Artists To Watch
Our picks from Most Necessary, who hail from Atlanta, Brooklyn, London, and beyond, are ready to impact hip-hop culture and make their mark in the music industry.
GloRilla
Rising to prominence following her Grammy-nominated 2022 song F.N.F. (Let's Go), GloRilla has gone on to record chart-topping collaborations with Cardi B and Latto.
Finesse2tymes
Revered for his thunderous voice and motivational lyrics, this Memphis rapper recently collaborated with Gucci Mane, Lil Baby, and others on his debut mixtape 90 Days.
SleazyWorld Go
SleazyWorld Go went viral in 2022 with his track Sleazy Flow and later collaborated on an official remix with Lil Baby; he's also collaborated with Migos' Offset.
Central Cee
Known for his upbeat and melodic approach to UK drill, this British rapper and songwriter topped the UK album charts with his first two mixtapes, Wild West and 23.
Destroy Lonely
The No Stylist rapper resonates with fans for the dynamic and eclectic beats featured in his music.
Ice Spice
This Brooklyn drill artist seized the rap world's attention in 2022 with her viral, chart-topping track Munch (Feelin' U).
Babyface Ray
After collaborating with Big Sean and Hit-Boy on his 2021 single It Ain't My Fault, the Detroit native released his album Face in 2022, featuring collaborations with Pusha T, Wiz Khalifa, and more.
Saucy Santana
This makeup artist turned rapper commanded the spotlight when his tracks Walk and Here We Go went viral in 2021. Notable collaborations include the remix of his song Material Girl with the Queen of Pop Madonna, hip-hop duo City Girls, and Latto.
2Rare
This Philly rapper stands out for his 2022 collaboration Q-Pid with Lil Durk, and later appeared on NLE Choppa's Do It Again.
Real Boston Richey
Catching the ear of listeners with his Michigan-style hip-hop production, he's recently collaborated with Future and Lil Durk.
Viva Latino's Artists To Watch
With a selection of artists representing a wide range of styles and countries, Viva Latino's picks are ready to go worldwide in 2023.
Emilia
Finding fame with hits such as Recalienta and No Soy Yo featuring Darell, this Argentine artist continues to generate buzz. Her first album, T crees en m ?, debuted at No. 4 on Spotify's Top Albums Global chart.
Ivan Cornejo
A California native and one of the most promising voices in the sad sierre o scene, Ivan caught the attention of the music world with his debut album Alma Vac a, and is a pivotal figure in exporting M sica Mexicana out of the U.S.
Chris Lebron
This rising Dominican artist already has a few notable collaborations under his belt, most notably teaming up with Romeo Santos on his popular track SIRI.
Kevin Kaarl
His most recent album, Paris Texas, debuted at #5 on the Top Albums Global Chart which experiments with traditional folk, rock, and lush dream-pop and. In addition to being an Artist To Watch in 2023, the Mexican singer was also part of our RADAR Class of 2022.
Paopao
A Latin Grammy award-winning artist known for her mix of reggaeton and alternative pop, this Puerto Rico native released the all-female EP hembrismo in 2022.
YOVNGCHIMI
A rising star from Puerto Rico, this Latin trap artist is best known for his debut single Glizzy's Walk. He has numerous collaborations with prominent artists in the Latin trap scene, including Arcangel, Anuel AA, and Ozuna.
Villano Antillano
One of the leading figures of the queer movement within the urban genre in Puerto Rico, Villano was most recently selected as an ambassador for RADAR US, Spotify's global program for emerging artists.
Young Miko
This Puerto Rican artist burst onto the scene in 2021 with the release of her first single, 105 Freestyle. Her debut EP Trap Kitty and US Tour solidified her as a Spotify RADAR US artist.
3AM
A duo made up of Venezuelan brothers Richard and Christian Berm dez, 3AM started their musical career after leaving their home country and settling in Boston. They are best known for their songs Por Ti and Vuela.
Fuerza Regida
Trailblazers of the urban corrido movement, this California group is making waves for a new generation of Mexican Music artists.
Hot Country's Artists To Watch
Our picks from Hot Country bring a fresh and unique sound to the world, and these artists are primed to make their mark on the country music scene thi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch. 
