It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch.
With this list, we're amplifying the next wave of music stars who we predict will make an impact in 2023. As we considered this year's Artists To Watch, we were guided by four main playlists:
RapCaviar's Most Necessary, our playlist for the next generation of voices in hip-hop
Viva Latino, our flagship playlist for today's top Latin hits
Hot Country, our flagship country playlist
Are & Be's R&B Rising, our newest playlist for emerging artists
Spotify has always been a place for music discovery and artist growth, and our Artists To Watch lists allow us to showcase up-and-coming talent with serious momentum behind them, said Sulinna Ong, Global Head of Editorial. We use our fan-favorite editorial playlists, including Hot Country, Viva Latino, Most Necessary, and for the first time, R&B Rising, to tap into existing listener bases. In return, artists are introduced to listeners who will love their sound.
The end result is 40 artists-10 from each list- representing each playlist that should be on your radar in the coming year. Keep reading for our full list of picks.
Most Necessary's Artists To Watch
Our picks from Most Necessary, who hail from Atlanta, Brooklyn, London, and beyond, are ready to impact hip-hop culture and make their mark in the music industry.
GloRilla
Rising to prominence following her Grammy-nominated 2022 song F.N.F. (Let's Go), GloRilla has gone on to record chart-topping collaborations with Cardi B and Latto.
Finesse2tymes
Revered for his thunderous voice and motivational lyrics, this Memphis rapper recently collaborated with Gucci Mane, Lil Baby, and others on his debut mixtape 90 Days.
SleazyWorld Go
SleazyWorld Go went viral in 2022 with his track Sleazy Flow and later collaborated on an official remix with Lil Baby; he's also collaborated with Migos' Offset.
Central Cee
Known for his upbeat and melodic approach to UK drill, this British rapper and songwriter topped the UK album charts with his first two mixtapes, Wild West and 23.
Destroy Lonely
The No Stylist rapper resonates with fans for the dynamic and eclectic beats featured in his music.
Ice Spice
This Brooklyn drill artist seized the rap world's attention in 2022 with her viral, chart-topping track Munch (Feelin' U).
Babyface Ray
After collaborating with Big Sean and Hit-Boy on his 2021 single It Ain't My Fault, the Detroit native released his album Face in 2022, featuring collaborations with Pusha T, Wiz Khalifa, and more.
Saucy Santana
This makeup artist turned rapper commanded the spotlight when his tracks Walk and Here We Go went viral in 2021. Notable collaborations include the remix of his song Material Girl with the Queen of Pop Madonna, hip-hop duo City Girls, and Latto.
2Rare
This Philly rapper stands out for his 2022 collaboration Q-Pid with Lil Durk, and later appeared on NLE Choppa's Do It Again.
Real Boston Richey
Catching the ear of listeners with his Michigan-style hip-hop production, he's recently collaborated with Future and Lil Durk.
Viva Latino's Artists To Watch
With a selection of artists representing a wide range of styles and countries, Viva Latino's picks are ready to go worldwide in 2023.
Emilia
Finding fame with hits such as Recalienta and No Soy Yo featuring Darell, this Argentine artist continues to generate buzz. Her first album, T crees en m ?, debuted at No. 4 on Spotify's Top Albums Global chart.
Ivan Cornejo
A California native and one of the most promising voices in the sad sierre o scene, Ivan caught the attention of the music world with his debut album Alma Vac a, and is a pivotal figure in exporting M sica Mexicana out of the U.S.
Chris Lebron
This rising Dominican artist already has a few notable collaborations under his belt, most notably teaming up with Romeo Santos on his popular track SIRI.
Kevin Kaarl
His most recent album, Paris Texas, debuted at #5 on the Top Albums Global Chart which experiments with traditional folk, rock, and lush dream-pop and. In addition to being an Artist To Watch in 2023, the Mexican singer was also part of our RADAR Class of 2022.
Paopao
A Latin Grammy award-winning artist known for her mix of reggaeton and alternative pop, this Puerto Rico native released the all-female EP hembrismo in 2022.
YOVNGCHIMI
A rising star from Puerto Rico, this Latin trap artist is best known for his debut single Glizzy's Walk. He has numerous collaborations with prominent artists in the Latin trap scene, including Arcangel, Anuel AA, and Ozuna.
Villano Antillano
One of the leading figures of the queer movement within the urban genre in Puerto Rico, Villano was most recently selected as an ambassador for RADAR US, Spotify's global program for emerging artists.
Young Miko
This Puerto Rican artist burst onto the scene in 2021 with the release of her first single, 105 Freestyle. Her debut EP Trap Kitty and US Tour solidified her as a Spotify RADAR US artist.
3AM
A duo made up of Venezuelan brothers Richard and Christian Berm dez, 3AM started their musical career after leaving their home country and settling in Boston. They are best known for their songs Por Ti and Vuela.
Fuerza Regida
Trailblazers of the urban corrido movement, this California group is making waves for a new generation of Mexican Music artists.
Hot Country's Artists To Watch
Our picks from Hot Country bring a fresh and unique sound to the world, and these artists are primed to make their mark on the country music scene thi
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch. 
