It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch.
With this list, we're amplifying the next wave of music stars who we predict will make an impact in 2023. As we considered this year's Artists To Watch, we were guided by four main playlists:
RapCaviar's Most Necessary, our playlist for the next generation of voices in hip-hop
Viva Latino, our flagship playlist for today's top Latin hits
Hot Country, our flagship country playlist
Are & Be's R&B Rising, our newest playlist for emerging artists
Spotify has always been a place for music discovery and artist growth, and our Artists To Watch lists allow us to showcase up-and-coming talent with serious momentum behind them, said Sulinna Ong, Global Head of Editorial. We use our fan-favorite editorial playlists, including Hot Country, Viva Latino, Most Necessary, and for the first time, R&B Rising, to tap into existing listener bases. In return, artists are introduced to listeners who will love their sound.
The end result is 40 artists-10 from each list- representing each playlist that should be on your radar in the coming year. Keep reading for our full list of picks.
Most Necessary's Artists To Watch
Our picks from Most Necessary, who hail from Atlanta, Brooklyn, London, and beyond, are ready to impact hip-hop culture and make their mark in the music industry.
GloRilla
Rising to prominence following her Grammy-nominated 2022 song F.N.F. (Let's Go), GloRilla has gone on to record chart-topping collaborations with Cardi B and Latto.
Finesse2tymes
Revered for his thunderous voice and motivational lyrics, this Memphis rapper recently collaborated with Gucci Mane, Lil Baby, and others on his debut mixtape 90 Days.
SleazyWorld Go
SleazyWorld Go went viral in 2022 with his track Sleazy Flow and later collaborated on an official remix with Lil Baby; he's also collaborated with Migos' Offset.
Central Cee
Known for his upbeat and melodic approach to UK drill, this British rapper and songwriter topped the UK album charts with his first two mixtapes, Wild West and 23.
Destroy Lonely
The No Stylist rapper resonates with fans for the dynamic and eclectic beats featured in his music.
Ice Spice
This Brooklyn drill artist seized the rap world's attention in 2022 with her viral, chart-topping track Munch (Feelin' U).
Babyface Ray
After collaborating with Big Sean and Hit-Boy on his 2021 single It Ain't My Fault, the Detroit native released his album Face in 2022, featuring collaborations with Pusha T, Wiz Khalifa, and more.
Saucy Santana
This makeup artist turned rapper commanded the spotlight when his tracks Walk and Here We Go went viral in 2021. Notable collaborations include the remix of his song Material Girl with the Queen of Pop Madonna, hip-hop duo City Girls, and Latto.
2Rare
This Philly rapper stands out for his 2022 collaboration Q-Pid with Lil Durk, and later appeared on NLE Choppa's Do It Again.
Real Boston Richey
Catching the ear of listeners with his Michigan-style hip-hop production, he's recently collaborated with Future and Lil Durk.
Viva Latino's Artists To Watch
With a selection of artists representing a wide range of styles and countries, Viva Latino's picks are ready to go worldwide in 2023.
Emilia
Finding fame with hits such as Recalienta and No Soy Yo featuring Darell, this Argentine artist continues to generate buzz. Her first album, T crees en m ?, debuted at No. 4 on Spotify's Top Albums Global chart.
Ivan Cornejo
A California native and one of the most promising voices in the sad sierre o scene, Ivan caught the attention of the music world with his debut album Alma Vac a, and is a pivotal figure in exporting M sica Mexicana out of the U.S.
Chris Lebron
This rising Dominican artist already has a few notable collaborations under his belt, most notably teaming up with Romeo Santos on his popular track SIRI.
Kevin Kaarl
His most recent album, Paris Texas, debuted at #5 on the Top Albums Global Chart which experiments with traditional folk, rock, and lush dream-pop and. In addition to being an Artist To Watch in 2023, the Mexican singer was also part of our RADAR Class of 2022.
Paopao
A Latin Grammy award-winning artist known for her mix of reggaeton and alternative pop, this Puerto Rico native released the all-female EP hembrismo in 2022.
YOVNGCHIMI
A rising star from Puerto Rico, this Latin trap artist is best known for his debut single Glizzy's Walk. He has numerous collaborations with prominent artists in the Latin trap scene, including Arcangel, Anuel AA, and Ozuna.
Villano Antillano
One of the leading figures of the queer movement within the urban genre in Puerto Rico, Villano was most recently selected as an ambassador for RADAR US, Spotify's global program for emerging artists.
Young Miko
This Puerto Rican artist burst onto the scene in 2021 with the release of her first single, 105 Freestyle. Her debut EP Trap Kitty and US Tour solidified her as a Spotify RADAR US artist.
3AM
A duo made up of Venezuelan brothers Richard and Christian Berm dez, 3AM started their musical career after leaving their home country and settling in Boston. They are best known for their songs Por Ti and Vuela.
Fuerza Regida
Trailblazers of the urban corrido movement, this California group is making waves for a new generation of Mexican Music artists.
Hot Country's Artists To Watch
Our picks from Hot Country bring a fresh and unique sound to the world, and these artists are primed to make their mark on the country music scene thi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch. 
