Sony Pixel Power calrec Sony

Spotify's Artists To Watch Are Primed To Make Moves in 2023


It's always exciting when artists enter the realm of bonafide stardom and bring new sounds and ideas to the music world. And it's even more exciting to follow along as it happens. That's why, at the start of each year, we tap our influential playlists to reveal our Artists To Watch.

With this list, we're amplifying the next wave of music stars who we predict will make an impact in 2023. As we considered this year's Artists To Watch, we were guided by four main playlists:

RapCaviar's Most Necessary, our playlist for the next generation of voices in hip-hop

Viva Latino, our flagship playlist for today's top Latin hits

Hot Country, our flagship country playlist

Are & Be's R&B Rising, our newest playlist for emerging artists

Spotify has always been a place for music discovery and artist growth, and our Artists To Watch lists allow us to showcase up-and-coming talent with serious momentum behind them, said Sulinna Ong, Global Head of Editorial. We use our fan-favorite editorial playlists, including Hot Country, Viva Latino, Most Necessary, and for the first time, R&B Rising, to tap into existing listener bases. In return, artists are introduced to listeners who will love their sound.

The end result is 40 artists-10 from each list- representing each playlist that should be on your radar in the coming year. Keep reading for our full list of picks.

Most Necessary's Artists To Watch

Our picks from Most Necessary, who hail from Atlanta, Brooklyn, London, and beyond, are ready to impact hip-hop culture and make their mark in the music industry.


Rising to prominence following her Grammy-nominated 2022 song F.N.F. (Let's Go), GloRilla has gone on to record chart-topping collaborations with Cardi B and Latto.


Revered for his thunderous voice and motivational lyrics, this Memphis rapper recently collaborated with Gucci Mane, Lil Baby, and others on his debut mixtape 90 Days.

SleazyWorld Go

SleazyWorld Go went viral in 2022 with his track Sleazy Flow and later collaborated on an official remix with Lil Baby; he's also collaborated with Migos' Offset.

Central Cee

Known for his upbeat and melodic approach to UK drill, this British rapper and songwriter topped the UK album charts with his first two mixtapes, Wild West and 23.

Destroy Lonely

The No Stylist rapper resonates with fans for the dynamic and eclectic beats featured in his music.

Ice Spice

This Brooklyn drill artist seized the rap world's attention in 2022 with her viral, chart-topping track Munch (Feelin' U).

Babyface Ray

After collaborating with Big Sean and Hit-Boy on his 2021 single It Ain't My Fault, the Detroit native released his album Face in 2022, featuring collaborations with Pusha T, Wiz Khalifa, and more.

Saucy Santana

This makeup artist turned rapper commanded the spotlight when his tracks Walk and Here We Go went viral in 2021. Notable collaborations include the remix of his song Material Girl with the Queen of Pop Madonna, hip-hop duo City Girls, and Latto.


This Philly rapper stands out for his 2022 collaboration Q-Pid with Lil Durk, and later appeared on NLE Choppa's Do It Again.

Real Boston Richey

Catching the ear of listeners with his Michigan-style hip-hop production, he's recently collaborated with Future and Lil Durk.

Viva Latino's Artists To Watch

With a selection of artists representing a wide range of styles and countries, Viva Latino's picks are ready to go worldwide in 2023.


Finding fame with hits such as Recalienta and No Soy Yo featuring Darell, this Argentine artist continues to generate buzz. Her first album, T crees en m ?, debuted at No. 4 on Spotify's Top Albums Global chart.

Ivan Cornejo

A California native and one of the most promising voices in the sad sierre o scene, Ivan caught the attention of the music world with his debut album Alma Vac a, and is a pivotal figure in exporting M sica Mexicana out of the U.S.

Chris Lebron

This rising Dominican artist already has a few notable collaborations under his belt, most notably teaming up with Romeo Santos on his popular track SIRI.

Kevin Kaarl

His most recent album, Paris Texas, debuted at #5 on the Top Albums Global Chart which experiments with traditional folk, rock, and lush dream-pop and. In addition to being an Artist To Watch in 2023, the Mexican singer was also part of our RADAR Class of 2022.


A Latin Grammy award-winning artist known for her mix of reggaeton and alternative pop, this Puerto Rico native released the all-female EP hembrismo in 2022.


A rising star from Puerto Rico, this Latin trap artist is best known for his debut single Glizzy's Walk. He has numerous collaborations with prominent artists in the Latin trap scene, including Arcangel, Anuel AA, and Ozuna.

Villano Antillano

One of the leading figures of the queer movement within the urban genre in Puerto Rico, Villano was most recently selected as an ambassador for RADAR US, Spotify's global program for emerging artists.

Young Miko

This Puerto Rican artist burst onto the scene in 2021 with the release of her first single, 105 Freestyle. Her debut EP Trap Kitty and US Tour solidified her as a Spotify RADAR US artist.


A duo made up of Venezuelan brothers Richard and Christian Berm dez, 3AM started their musical career after leaving their home country and settling in Boston. They are best known for their songs Por Ti and Vuela.

Fuerza Regida

Trailblazers of the urban corrido movement, this California group is making waves for a new generation of Mexican Music artists.

Hot Country's Artists To Watch

Our picks from Hot Country bring a fresh and unique sound to the world, and these artists are primed to make their mark on the country music scene thi
See more stories from spotify

Europe Stories


The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...


Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...


Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...


Lawo Elasticity Special Online Event on 4th April 2023 and New Products and Major Updates at NAB 2023

Lawo Elasticity Special Online Event on 4th April 2023 and New Products and Ma...


Discover the Creative Process Behind Myke Towers' New Album, LA VIDA ES UNA'

As Latin rap's global influence grows, the release of Myke Towers' highl...


La audio serie chilena Quemar Tu Casa' regresa para una nueva parte de terror escalofriante

Tras el xito de su primera temporada, la audio serie original de Spotify Quema...


Chilean Audio Series Quemar Tu Casa' Delivers More Bone-Chilling Horror With Part II

Following the success of its first season, the Spotify Original scripted audio s...


The Sounds of Top African Artists Come Alive on Vice President Kamala Harris' New Spotify Playlist

This week, American Vice President Kamala Harris visits Ghana, Tanzania, and Zam...


SGL Carbon expands material portfolio with new carbon fiber for high-strength pressure vessels

SGL Carbon will present a new 50k carbon fiber at JEC World 2023. The new SIGRAF...


Johanna Gravelle appointed Managing Director of Panavision Canada

TORONTO, Can. (March 29, 2023) Panavision, the entertainment industry's leading designer, manufacturer and rental provider of high precision optics and ca...


Frivolity and Power

The feature Soft follows three adolescent queer friends as they navigate the pardons and perils of summer break in the streets of Toronto. Written and directed ...


Finding the Light

Written and directed by Zach Braff, A Good Person tells the story of Allison (Florence Pugh), who unexpectedly befriends an elder gentleman named Daniel (Morgan...



Sound Director Tadeusz Mieczkowski Selects DPA for Durability, Reliability and S...



Newest solutions offer precise sound reproduction for the live stage. DPA Microphones, the leading manufacturer of high-quality microphone solutions, unveils i...


UK government publishes draft Media Bill, Ofcom to regulate global streamers

The global streamers could face fines of up to 250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material By J...


ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes By Jenny Priestley Published: March 29, 2023 ARRI Sol...


Riedel makes new appointments to Product Division management team

The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare By Jenny Priestley Published: March 29, 2023 The appointments follow Riede...


Riedel Strengthens Product Division Management Team With the Appointment of Daniel Url and Jan Eveleens

Wuppertal March 29, 2023 Riedel Strengthens Product Division Management Team W...


VertiCast Taps Harmonic to Enhance Live Sports Streaming

SAN JOSE, Calif. - March 29, 2023 - Harmonic (NASDAQ: HLIT) today announced that VertiCast Media Group Limited's (VertiCast) CSport, the Caribbean sports se...


Say Hello to the New Dalet at NAB 2023

Dalet, a leading technology and service provider for media-rich organizations, will showcase its new SaaS solutions that power modern, agile, and efficient digi...


Banijay Elevates Frdric Balmary to Chief Business Officer

Content powerhouse Banijay today announces Fre de ric Balmary will take on the newly devised role of Chief Business Officer. The move sees him step from Chief o...


Arvato Systems wins tender of kubus IT

Arvato Systems Wins Tender of kubus IT Digital Transformation in the healthcare sector As a subsidiary of AOK Bayern and AOK PLUS, kubus IT is responsible fo...


Sony's New Full-frame Vlog Camera ZV-E1 Delivers the Ultimate Content Creation Experience

Sony announced today the new ZV-E1, an interchangeable-lens vlog camera with a h...


From Ukraine to the whole of Europe:cyber conflict reaches a turning point

Facebook Twitter LinkedIn The February 2023 report by Thaless Cyber Threat Intelligence unit reviews one year of cyber-attacks across Europe. The third ...



RT SHORT STORY COMPETITION 2023 OPENS FOR ENTRIES 12,000 PRIZE FUND FOR TOP THREE STORIES This is an extraordinary, wonderful platform for short story wr...


RT announces special coverage to mark Good Friday Agreement 25th Anniversary

RT announces special coverage to mark Good Friday Agreement 25th Anniversary RT will mark the Good Friday Agreement 25th Anniversary w...


Enter a new dimension of control

Enter a new dimension of control Kortrijk, Belgium, 29 March 2023 - Barco, a world leader in visualization solutions, proudly announces the launch of Barco CTRL...


Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour

Bullseye! Elation KL Panel hits the mark on PDC European Darts Tour posted: 29/03/2023 Elation Professional KL Panel soft lights to provide high-quality ga...


Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

There isn't just one Spotify experience-and we've got the personalized r...


Spotify Invests in the Future of Ghana's Rising Creators

Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples ...


Fans Around the World Celebrate FC Barcelona's El Clsico Victory With ROSALA Tracks

Over the last two weekends, both FC Barcelona and FC Barcelona Femen extended t...


SGL Carbon to Supply Key Graphite Components for Wolfspeed Silicon Carbide Production Facilities

Based on their established and long-lasting business relationship SGL Carbon and...


Edgio appoints Eric Black as CTO

Black joins the company from NBC Universal, where he led the companys media technology strategy across a host of digital properties By Jenny Priestley Publis...


Spacecom and Azercosmos Sign Long-Term Agreement to Expand Coverage Area and Provide Quality Satellite Services in Africa

BACK TO PRESS RELEASES Spacecom and Azercosmos Sign Long-Term Agreement to Exp...


Annual Report 2022

2 minute read Share Annual Report 2022 Telenor's Annual Report for 2022 covers financial statements, sustainability reporting, an overview of 20...


ProSiebenSat.1 strengthens focus on Entertainment business

ProSiebenSat.1 strengthens focus on Entertainment business Strengthening the leading position in the German-speaking entertainment market: ProSiebenSat.1 plac...


IABM today announced the shortlisted entries for the 2023 NAB Show edition of its BaM Awar

IABM announces shortlisted entries for BaM Awards at NAB Show 2023 28/03/2023 ...


GTPL Hathway Partners With Broadpeak to Bring High-Quality OTT Services to India

GTPL Hathway Partners With Broadpeak to Bring High-Quality OTT Services to India March 28, 2023 Broadpeak Expands Customer Footprint in the South Asia Region C...


Ukrainian news agency trains in fact-checking with AFP and APA

It is the first major Ukrainian media outlet to be trained in fact-checking, a crucial step as Russia's conflict in Ukraine has entered its second year. Th...


DIY SOS: The Big Build Ireland Returns with inspirational 4th season!

Baz Ashmawy and his team meet four very deserving families in Cork, Athlone, Ennis and Sligo in new series DIY SOS: The Big Build Ireland, the show that rebuil...

28/03/2023 delivers Hybrid Cloud Playout Solution with AJA BRIDGE NDI 3G delivers Hybrid Cloud Playout Solution with AJA BRIDGE NDI 3G posted: 28/03/2023 delivers Hybrid Cloud Playout Solution with AJA B...


Rohde & Schwarz presents next generation EW solutions at SOFINS

Rohde & Schwarz presents next generation EW solutions at SOFINS As a systems partner and integrator for enhanced situational awareness and network monitoring, ...


Calrec Wins Media & Entertainment Best in Market 2022 Awards

Calrec Wins Media & Entertainment: Best in Market 2022 Awards for Argo We are delighted to have been selected as one of the winners in this year's Media & ...


Vizrt and ROE Visual partner on XR broadcast experience for NAB 2023

Vizrt's Viz Engine 5 and GhostFrame will bring unprecedented multi-angle virtual graphics and video wall control to the show floor By TVBEurope Staff Pub...


Cloud production control room goes live

Atomos has launched its cloud-based control room, Atomos Studio, which makes live video production and remote collaboration affordable, accessible and easy, the...


Moonraker VFX hires head of 3D

VFX studio Moonraker VFX has announced the appointment of Lucas Pozzey as its head of 3D By TVBEurope Staff Published: March 27, 2023 Updated: March 28, 20...