
Hispasat and Satellite Broadcast Media at IBC sign an Alliance to launch a 4K content distribution platform La plataforma permitir el despliegue de canales 4K en Europa a trav s de una soluci n tecnol gica de altas prestaciones y un modelo de negocio flexible para los proveedores de contenidos.
HISPASAT y Media Broadcast Satellite han llegado a un acuerdo para prestar servicios de distribuci n de contenidos 4K en Europa, norte de frica y Oriente Medio (EMEA). Gracias a este acuerdo, firmado este domingo en el marco de IBC 2017, ambas compa as ampl an su potente oferta comercial para el mercado audiovisual con una plataforma orientada a lograr la m xima flexibilidad para los proveedores de contenidos 4K que quieran llevar su se al a dichas regiones de manera r pida y sencilla.
La nueva plataforma combina las capacidades del telepuerto de Media Broadcast Satellite en Usingen (Alemania) con la elevada potencia de los sat lites de Hispasat en la posici n 30 O, con cobertura de gran calidad sobre Europa y Norte de frica dise ada espec ficamente para distribuci n de contenidos audiovisuales en la regi n. La soluci n tecnol gica se basa en una plataforma digital compartida que facilita la transmisi n de canales audiovisuales individuales dentro de m ltiplex digitales, compartiendo la portadora con otros canales 4K.
Adem s de las mejores prestaciones en el mercado de distribuci n de contenidos de calidad, la plataforma de distribuci n 4K de Media Broadcast e Hispasat incorpora un modelo de negocio espec ficamente dedicado a los proveedores de contenidos 4K, para los que se ha desarrollado un modelo flexible de riesgo compartido con el fin de evitar las barreras de entrada en cuanto a costes de distribuci n.
La televisi n 4K es ya una realidad en el mercado: actualmente se transmiten en el mundo m s de 50 canales de televisi n en 4K y se espera que en los pr ximos a os esta cifra aumente considerablemente, llegando a los 800 canales en 2020.
En palabras de Christian Fleischhauer, managing director de Media Broadcast Satellite, esta colaboraci n ofrece a las empresas de televisi n la oportunidad perfecta para hacer crecer su audiencia y distribuir sus contenidos en una soberbia calidad 4K .
Ignacio Sanchis, director de Negocio de Hispasat, tambi n mostr su satisfacci n por este acuerdo con Media Broadcast Satellite. Hispasat lleva a os apostando por el 4K en distintas iniciativas con el objetivo de impulsar esta tecnolog a, para la que el sat lite ofrece un valor diferencial. Este acuerdo con Media Broadcast nos permitir ofrecer a nuestros clientes soluciones de alto valor a adido para acelerar el despliegue de servicios 4K en Europa y poner cuanto antes esta avanzada tecnolog a a disposici n de un mayor n mero de espectadores, que podr n as disfrutar de una mejor experiencia visua , asegur .
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