Creative solutions company Oishii Creative recently worked with BET to create a promotions package for their new sitcom Zoe Ever After. The package includes 15 makeup tutorials for BET's YouTube channel, as well as a :30 on-air spot intended to drive traffic to the channel, which supports the new program. The season finale airs on Tuesday, 2/16 at 10 pm ET/PT.
Zoe Ever After is a multi-camera romantic comedy that follows Zoe Moon (Brandy Norwood) as she navigates life as a newly single mom with a burgeoning career as a cosmetics company mogul. Zoe's role as the owner of a cosmetics line inspired the makeup tutorials, which feature Norwood and her real-life make-up artist, Renny Vasquez.
To view: https://www.youtube.com/playlist?list=PLJHDZGUl8IlpBV-2PxkuQyrsKDGIKs9mb
With the rise in popularity of beauty vloggers, we felt like developing online makeup tutorials would be a great way to provide interesting content to viewers while still promoting Zoe Ever After, says Jerome Ford, BET Creative Director. We wanted the tutorials to share helpful tips and tricks and to simultaneously engage viewers with the show.
The tutorials, which rolled out in January and February, were directed by BET's Ford, with Oishii Creative shooting the videos and providing editorial and finishing services.
Keeping the shoot small and contained yet focused on a celebrity client was our main concern, says Ismael Obregon, Oishii's Chief Creative Officer. We also wanted the tutorials to look professional and polished in keeping with the aesthetics of popular beauty vlogs.
In addition to the tutorials, the team developed an on-air promo in which Norwood encourages viewers to checkout the YouTube channel's offerings. The :30 promo was also created in :15 and :10 cutdown versions. To further tie this promo and the tutorials to Zoe Ever After, Oishii used the show's theme music in their sound mixing.
The final product is a set of tutorials that range from shorter clips that share beauty tips of the week, to longer, how-to segments that teach viewers how to replicate looks from Zoe Ever After. In addition, viewers can enter to win actual Zoe Moon-branded cosmetics.
These tutorials do a great job of blending themes from the show with information Zoe Moon fans can appreciate and hopefully use in their everyday lives, concludes Obregon. They're an example of multi-channel marketing done well.
Client: BET Creative Director/Director: Jerome Ford Production Manager: Seida Saidi Manager, 360 Consumer Marketing and Branding: Talesia Price Social Media Lead: Jasmin Pezzotti
Production & Postproduction Company: Oishii Creative Chief Creative Officer: Ismael Obregon Managing Director: Daniel Walkup Executive Producer: Danixa Diaz Producer: Danielle Hazan Line Producer: Amber Ventris Director of Photography: Paul Dimalanta
Technology: shot on Red, edited with Premiere
About Oishii Creative:
Oishii Creative is a full-service creative solutions studio. From ideation and strategy to design and production, we distinguish our clients through the relentless pursuit of the next BIG idea. While no ambition is too big or too small, it all boils down to the RIGHT idea for your brand. Our award-winning team is ready to dream with you and create with you. http://oishiicreative.com
About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.
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Creative solutions company Oishii Creative recently worked with BET to create a promotions package for their new sitcom Zoe Ever After. The package includes 15 makeup tutorials for BET's YouTube channel, as well as a :30 on-air spot intended to drive traffic to the channel, which supports the new program. The season finale airs on Tuesday, 2/16 at 10 pm ET/PT.
