Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, August 31 (local time), Sony Corporation is set to showcase an array of its latest products featuring cutting-edge technology.
At the Sony press conference held on Thursday, August 30 (local time) in advance of IFA's official opening, Kenichiro Yoshida, President and CEO of Sony Corporation stressed that Sony will enhance both creator and user engagement as per its corporate direction to getting closer to people. He added, Our electronics products play the vital role of connecting creators that produce stunning audio and visual contents with users who enjoy them. He then stressed that In addition to capturing Reality' through the pursuit of high-fidelity audio and high-definition video technologies, going forward, I believe it is equally important for Sony to also deliver Real-time' value. Real-time describes the concept of this-moment-in-time' or live-ness.' Following this, Ichiro Takagi, Senior Executive Vice President in charge of Home Entertainment & Sound Business stated that Through the best images and sound possible, we want to fully convey the creator's intent, and provide the ultimate audiovisual experience to users. He then introduced Sony's latest TV and audio products. Lastly, Mitsuya Kishida, President of Sony Mobile Communications Inc. took the stage to reveal the new Xperia smartphone. He also declared that Sony Mobile is at the forefront of Sony's 5G initiatives with mobile network technologiesbringing users and creators ever closer by delivering content exactly the way its creators envisioned.
A video of the press conference can be streamed at the following URL:
www.sony.co.uk/electronics/ifa
Main Products Being Showcased
Home Entertainment & Sound
WH-1000XM3 wireless noise canceling headphones
Sony unveiled WH-1000XM3, the newest addition tothe 1000X series of wireless noise cancelling headphones. This new model boasts major improvements to its industry-leading Noise Cancellation technology*1 with the newly-developed HD Noise Cancelling Processor QN1 to deliver approximately four times greater performance. The newly-developed component can not only negate low-range noises from airplanes, but also further cancels mid to high-range noise such as street noise and human voices. The inclusion of a high quality internal headphone amp for the HD Noise Cancelling Processor QN1 realizes stunning high sound quality. Customers can comfortably immerse themselves in their music anytime, anywhere. Elsewhere in the wireless headphone category, Sony showed off the WF-SP900 truly wireless sports headphones. The water-proof*2 and dust-proof*3 WF-SP900 features an internal memory, letting customers play music from their smartphone with Bluetooth connection or no device at all, even while swimming in the ocean. Sony's Signature Series represents the culmination of Sony's most refined technologies in pursuit of sound excellence. Its array of audio products brings music to life just as the artist intended. In this category, Sony added the DMP-Z1 digital music player and the IER-Z1R in-ear stereo headphones. DMP-Z1 utilizes a high-output analog amplifier and a unique independent power system to deliver the ultimate sound. IER-Z1R boasts a frequency response of up to 100 kHz playback for an unprecedented level of immersiveness.
Sony will also introduce the IER-M9 and IER-M7 in-ear stage monitor headphones initially in the US and Asia*4 starting this autumn, which deliver the sound quality, sound isolation, and stable fit that artists seek during a live performance.
4K OLED BRAVIA AF9 Series
4K OLED BRAVIA AF9 Series
In the TV category, Sony announced the launch of the BRAVIA MASTER Series in Europe from September, which seeks to fully convey the creators' intent as originally envisioned. The AF9 series of 4K OLED TVs and the ZF9 series of 4K LCD TVs are equipped with the Picture Processor X1 Ultimate that features approximately twice the real-time processing capabilities of the current high-end models. It brings out the very best of OLED and LCD display features.The AF9 series comes equipped with the Pixel Contrast Booster, which faithfully reproduces pictures with deep blacks and high luminance. The unique and advanced audio technology, Acoustic Surface Audio+ realizes new immersion through the addition of an actuator to the center of the screen, as well as a TV Center Speaker Mode*5 that makes the sound audible right from the center of the screen.
At the venue, Sony will also conduct a demonstration using its suite of voice assistant-compatible AV devices, which can play music, provide news or other information, and control IoT devices such as room lights.
The demo will introduce WH-1000XM3 wireless noise cancelling headphones, BRAVIA*6 with a built-in microphone that enables hands-free voice search, the EXTRA BASS series SRS-XB501G smart speaker with the Google Assistant built-in, the HT-ZF9 sound bar with Amazon Alexa control compatibility*7, and more. Sony's ever more convenient and diverse array of voice assistant-compatible devices will be shown off in a host of different indoor and outdoor scenarios.
*1:As of August 30th, 2018. According to research by Sony Corporation, measured using JEITA-compliant guidelines. In headband style of wireless noise cancelling headphones market.
*2:Water projected by a nozzle against enclosure from any direction shall have no harmful effects when Swimming Earbuds are attached (IPX5). Additionally, submersion in water of up to 2 meters in depth for up to 30 minutes shall have no harmful effect on the device (IPX8).
*3:The headset, when Swimming Earbuds are attached, has been tested to block and continues to block dust after stirring for 8 hours in a testing device whic
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS and Amazon Web Services have announced the network is using generative AI to provide enhanced search results to viewers on the PBS App and PBS LearningMedia...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, August 31 (local time), Sony Corporation is set to showcase an array of its latest products featuring cutting-edge technology.
