Cannes, France, October 3, 2013 - Leading second screen pioneers Civolution, Ex Machina, Madeforsecondscreen, Mass Relevance and Watchwith have joined forces to show and tell MIPCOM 2013 visitors all about the latest in second screen news, trends, technologies, digital strategies, formats and commercial models.
You'll find all of this at the new Second Screen Square in the Croisette Village at stand #CV.02.
In a few short years the TV industry has embraced second screen like no other online technology before. Second screen today links social media to TV, enriches TV broadcasts, turns passive viewers into interactive users and excites advertisers.
The industry now needs to focus on value creation. Increased reach adds value to advertisers and sponsors. Frequent and deep engagement offers new opportunities for data mining, freemium and commerce based business models. And a new generation of TV formats and broadcast integration will offer breakthroughs in the way we experience our entertainment.
All you ever wanted - and need - to know about second screen
MIPCOM's Second Screen Square is the place to find out the latest and greatest of second screen. Expect cutting edge demos from around the world, interactive presentations and daily expert sessions on various second screen topic of interest be it technology, new formats or commercial models. See for details below.
PRESENTATION SCHEDULE MIPCOM SECOND SCREEN SQUARE (CV 02)
Mon. Oct.7
Tues. Oct.8
Wed. Oct.9
BEST OF SECOND SCREEN
5 cases that paid the bills by Ex Machina
10:30
11:30
15:30
THE LATEST IN SECOND SCREEN TECHNOLOGY
The latest developments driving the industry into a new era by Civolution
11:00
15:00
16:00
HOW TO DEVELOP A SECOND SCREEN STRATEGY
Effective Second Screen strategies by Watchwith
11:30
15:30
10:30
MONETIZING SECOND SCREEN
Bottom-line value by Ex Machina
15:00
16:00
11:00
MADE FOR SECOND SCREEN FORMATS?
Ground breaking concepts by Madeforsecondscreen
15:30
10:30
11:30
SECOND SCREEN ANALYTICS & BIG DATA
Turning data into dollars by Ex Machina
16:00
11:00
15:00
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