DIRECTV Continues to Revolutionize Television As First Multi-channel Video Provider to Deliver 4K Ultra HD VOD to Customers Home

DIRECTV Continues to Revolutionize Television As First Multi-channel Video Provider to Deliver 4K Ultra HD VOD to Customers' Home November 13, 2014

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Industry's Best Picture and Sound with New 4K Movies Available Tomorrow; DIRECTV Selected as 2015 CES Innovation Awards Honoree

EL SEGUNDO, Calif., Nov. 13, 2014 DIRECTV continues its two-decade legacy of TV innovation this week by becoming the first multi-channel video provider to offer 4K Ultra HD programming direct to customers' TVs.

Tomorrow, DIRECTV will begin offering a variety of new releases, popular films and nature documentaries in 4K, the industry's best picture quality that features life-like clarity with nearly four times the resolution of HD. DIRECTV has teamed up with Samsung, the leading brand in UHD TVs, as its exclusive CE 4K UHD launch partner. Customers who have DIRECTV's Genie HD DVR will be able to watch 4K programming on supporting 2014 Samsung UHD TVs.

For more than 20 years, DIRECTV has been changing the way people watch TV as the first to move the industry from analog to digital to HD and now the ultimate TV experience with 4K TV, said Romulo Pontual, executive vice president and CTO, DIRECTV. The picture quality and depth of detail that 4K provides is nothing short of remarkable and we will continue to expand our 4K lineup as consumer demand grows and evolves.

DIRECTV's 4K Ultra HD programming is delivered in the highest resolution available and enables viewers to see sharper detail, smoother lines, and a richer color palette even up-close images are clearer and more realistic. At launch DIRECTV will begin offering nearly 20 movies from both Paramount Pictures and Havoc with more titles to be announced soon. Movies include:

Forrest Gump

Star Trek (2009)

Amistad

The Terminal

McLintock!

Transformers: Age of Extinction

The Last Reef

Mummies: Secrets of the Pharaohs

Antarctica

Dolphins

Fighter Pilot: Operation Red Flag

Dinosaurs Alive!

Coral Reef Adventure

Space Junk

Yellowstone

Legends of Flight

Rescue

The Ultimate Wave Tahiti

Mysteries of the Great Lakes

Customers will need an Internet-connected Genie HD DVR (HR34 and above), and a Samsung UHD TV that is DIRECTV 4K Ready. Pricing for 4K movies will range from $3.99 $15.99, and will be on a per-movie-basis.

DIRECTV has been recognized as a 2015 CES Innovation Awards Honoree for its 4K Ultra HD VOD lineup delivered via the DIRECTV Genie HD DVR and DIRECTV 4K Ready TVs. The DIRECTV Genie HD DVR, which is currently in millions of DIRECTV customer homes, now allows receiver-less connections to supporting Samsung UHD TVs and creates instant availability of DIRECTV 4K VOD movies directly to those televisions.

LINK:	http://news.directv.com/2014/11/13/directv-continues-to-revolutionize-...
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