Telemundo Reports Record Advertiser Demand for FIFA World Cup 2026 Coverage

With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced that advertiser demand has exceeded prior competitions, with all key positions and sponsorships sold out, including what the network describes as the largest deals in Spanish-language history.

NBCUniversal and Telemundo will also enable programmatic advertising for the tournament through digital ad insertion (DAI) across Peacock and digital platforms.

Demand for FIFA World Cup 2026 is outpacing anything we've seen before, says Peter Lazarus, EVP, Olympics and Sports, NBCUniversal. It speaks to the power of the Hispanic audience their passion for the game, and the cultural impact they bring to a moment like this, which continues to draw brands in at scale. That's why expanding access through programmatic is so important, as it opens the door for even more brands to show up and truly engage one of the fastest-growing audiences in America.

Coverage

Telemundo will deliver more than 700 hours of World Cup programming from June 11 to July 19, including all 104 matches live - 92 on Telemundo and 12 on Universo. Every match will stream live on Peacock and the Telemundo App. Peacock will also offer two free matches, a Spanish-language World Cup Hub, Visi n de Campo, Multiview, Catch Up with Key Plays, Can't Miss Highlights, Tourney Brackets, and first-ever Dolby Vision 2 and Dolby Atmos functionality in Spanish.

Talent

Telemundo has announced new additions to its analyst roster for the tournament.

This group of experts complements a truly diverse and world-class roster of players and coaches who have experienced the game at its highest level, says Joaquin Duro, EVP of Sports and Head of Streaming, NBCUniversal Telemundo Enterprises. Just 30 days from kickoff, we're ready to deliver coverage that matches the magnitude of the FIFA World Cup-bringing fans authentic insight, powerful storytelling, and a connection to the game that only Telemundo can provide.

New additions include Gabriel Batistuta (Argentina), Jozy Altidore (USA), Nuno Gomes (Portugal), Maxi Rodr guez (Argentina), and Carlos Pav n (Honduras). They join previously announced analysts including Andr s Guardado, Jorge Valdano, Carlos Salcido, Guti, Alejandro Bedoya, Iv n Ramiro C rdoba, Iv n Zamorano, Diego Lugano, Jos P kerman, Antonio Valencia, and Julio Cesar Dely Vald s.

Marketing Campaign

Telemundo has released two new spots as part of its Y T , Con Qui n Lo Vas a Ver? ( Who Will You Watch It With? ) campaign. Con Telemundo features Sofia Vergara and Owen Wilson alongside fan voices. Ya Llega El Mundial spotlights fans from participating Latin American countries and the United States. Both spots will be available on Telemundo's YouTube channel May 12 at 9 a.m. ET.

LINK:	https://www.sportsvideo.org/2026/05/12/telemundo-reports-record-advert...
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