
Tour de France 2020: SMT Powers the Ticker From Across the Atlantic Facility in North Carolina inserts AR, tracking and results graphics By Ken Kerschbaumer, Editorial Director
Tuesday, September 15, 2020 - 1:50 pm
Print This Story | Subscribe
Story Highlights
The Tour de France is under way, and the world's best sports event for anyone with a case of unfulfilled wanderlust is being produced in a completely new way by rightsholders and their production partners around the globe.
Lee Brinson at work inserting graphics for the Tour de France from SMT's Durham, NC office.
Over the years, SMT has become a big part of NBC Sports' Tour de France effort, which traditionally would involve three mobile units onsite: a main production unit, an edit unit, and a truck for the studio show. Those three vehicles would be part of the Tour de France circus, rolling from town to town, stage to stage.
In a typical year, Lee Brinson, director, special events, SMT, would be part of that cavalcade along with SMT staffers. SMT powers the tickers as well as any insert or key graphic that has any type of data on it.
Whether it's stage results, sprint results, speeds in the group, any insert graphics are ours, says Brinson. There is a [character generator] at NBC Sports that does more of the editorial things. We also do the iso tracking pointer on the rider.
This year, Brinson's forgoing the food and wine of France for home-cooked meals in North Carolina and a daily commute to the office (albeit at very unusual commuting times).
Being on the Tour itself can be a bit like Groundhog Day, says Brinson: You wake up in your hotel, check out, figure out how to navigate the traffic, park, prep, and go through your normal day. Then you pack up the truck, get on the road, get to a new hotel, and start the whole thing over again.
COVID-19 has changed that (although it still can feel like Groundhog Day). This year, NBC has only a satellite truck, traveling from finish line to finish line to send video to Stamford, CT. All of the augmented reality and tracking graphics are inserted at SMT's broadcast facility in Durham, NC.
We are connected to NBC in Stamford via the internet, Brinson explains. Basically, NBC receives their video, patches that up, and sends it down to us.
What's interesting, he adds, is that the SMT machines are physically in Stamford and the operators are in Durham. Over the internet, we get our KVMs to our machines so we can control them. We also get all the returns so we can tie everything to the broadcast.
Data comes in directly from TVData, a Belgian company that has provided all the data for the Tour de France for a number of years. The results and peloton data are delivered to viewers, and the dimension data, for things like real-time gradient and speed, is integrated separately.
The group data goes directly from the TVData truck at the finish line to Durham, says Brinson, and we pipe it up to Stamford and our machines.
One of the challenges is bringing together multiple pieces of data from multiple providers and combining them into one.
Historically, operations on the Tour de France are a fairly tight affair in terms of spacing. But this year, says Brinson, two SMT production staffers are located in a space that normally holds upwards of 16 people. And the challenge for the team back home is that they can't just look and easily see what the producer and director are looking at.
You really have to follow them and listen to their voice to know where they are going, and then you also need to pay attention to the announcers, says Brinson. It's about knowing where they are going and anticipating what they're going to talk about. Hopefully, we have the same reaction time that we would if we were there in person.
That need to listen is all the more important because it isn't possible to have access to 20 video feeds that are available at a glance in the production truck on the Tour.
The Tour de France is part of a super-busy slate of activity for the SMT Durham facility (as well as its Jacksonville, FL, operation). The company is still doing NASCAR and also did the Kentucky Derby, NHL playoffs, and football.
The Tour de France is such a unique race because there are so many different competitions within the race itself, adds Brinson. We can take the data and isolate each one of those races in a way that the common fan can know what is happening. There's the King of the Mountain race and a sprint race and a young-rider race. And we can explain that all with data.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
25/08/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...
25/08/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...
25/08/2026
Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...
25/08/2026
Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...
25/08/2026
World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery
Big Blue Marble will showcase new dev...
25/08/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...
25/08/2026
Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...
25/08/2026
GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...
25/08/2026
The new series begins Tuesday 1 September at 7pm on RT One and RT Player
The search for Ireland's hidden housing gems is back as Cheap Irish Homes return...
24/08/2026
Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...
24/08/2026
Human-played drum fills on demand
Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...
24/08/2026
Debut plug-in in new Professional Series
Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...
24/08/2026
SBS WorldWatch embraces digital future with move to SBS On Demand
24 August, 2026
Media releases
On 18 September, SBS WorldWatch will transition from a lin...
24/08/2026
Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...
24/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/08/2026
As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...
24/08/2026
Stop Using Boring Static Highlights - Pro After Effects Workflow
Graham Quince August 24, 2026
0 Comments
Did you know you can use After Effects expre...
24/08/2026
Paledusk Performance Captured with URSA Cine Immersive
Brie Clayton August 24, 2026
0 Comments
Creative production company THINGS. brings the band'...
24/08/2026
The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...
24/08/2026
Dalet, a leading technology and service provider for media-rich organizations, w...
24/08/2026
Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss
Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
24/08/2026
We Only Want the Earth: The Life & Ideas of James Connolly airs
Wednesday 26 August on RT One and RT Player at 9.35pm
RT is to air the compelling documenta...
23/08/2026
Offers up to 10 bands of compression
Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...
22/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...
22/08/2026
By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...
22/08/2026
Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/08/2026
Avid brings agentic media production to IBC2026
Brie Clayton August 21, 2026
0 Comments
After launching Avid Content Core at NAB 2026, Avid expands it...
22/08/2026
Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro
Brie Clayton August 21, 2026
0 Comments
Filmmaker Lisa Marie Russo shoots on the bea...
22/08/2026
Homecoming Artist Spotlight: Dogs in a Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...
22/08/2026
Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...
21/08/2026
A massive deployment of specialty cameras, graphics, and AR will showcase the na...
21/08/2026
The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...
21/08/2026
New look will serve as the foundation for ESPN's upcoming NFL season and Sup...
21/08/2026
ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...