
Tour de France 2020: SMT Powers the Ticker From Across the Atlantic Facility in North Carolina inserts AR, tracking and results graphics By Ken Kerschbaumer, Editorial Director
Tuesday, September 15, 2020 - 1:50 pm
Print This Story | Subscribe
Story Highlights
The Tour de France is under way, and the world's best sports event for anyone with a case of unfulfilled wanderlust is being produced in a completely new way by rightsholders and their production partners around the globe.
Lee Brinson at work inserting graphics for the Tour de France from SMT's Durham, NC office.
Over the years, SMT has become a big part of NBC Sports' Tour de France effort, which traditionally would involve three mobile units onsite: a main production unit, an edit unit, and a truck for the studio show. Those three vehicles would be part of the Tour de France circus, rolling from town to town, stage to stage.
In a typical year, Lee Brinson, director, special events, SMT, would be part of that cavalcade along with SMT staffers. SMT powers the tickers as well as any insert or key graphic that has any type of data on it.
Whether it's stage results, sprint results, speeds in the group, any insert graphics are ours, says Brinson. There is a [character generator] at NBC Sports that does more of the editorial things. We also do the iso tracking pointer on the rider.
This year, Brinson's forgoing the food and wine of France for home-cooked meals in North Carolina and a daily commute to the office (albeit at very unusual commuting times).
Being on the Tour itself can be a bit like Groundhog Day, says Brinson: You wake up in your hotel, check out, figure out how to navigate the traffic, park, prep, and go through your normal day. Then you pack up the truck, get on the road, get to a new hotel, and start the whole thing over again.
COVID-19 has changed that (although it still can feel like Groundhog Day). This year, NBC has only a satellite truck, traveling from finish line to finish line to send video to Stamford, CT. All of the augmented reality and tracking graphics are inserted at SMT's broadcast facility in Durham, NC.
We are connected to NBC in Stamford via the internet, Brinson explains. Basically, NBC receives their video, patches that up, and sends it down to us.
What's interesting, he adds, is that the SMT machines are physically in Stamford and the operators are in Durham. Over the internet, we get our KVMs to our machines so we can control them. We also get all the returns so we can tie everything to the broadcast.
Data comes in directly from TVData, a Belgian company that has provided all the data for the Tour de France for a number of years. The results and peloton data are delivered to viewers, and the dimension data, for things like real-time gradient and speed, is integrated separately.
The group data goes directly from the TVData truck at the finish line to Durham, says Brinson, and we pipe it up to Stamford and our machines.
One of the challenges is bringing together multiple pieces of data from multiple providers and combining them into one.
Historically, operations on the Tour de France are a fairly tight affair in terms of spacing. But this year, says Brinson, two SMT production staffers are located in a space that normally holds upwards of 16 people. And the challenge for the team back home is that they can't just look and easily see what the producer and director are looking at.
You really have to follow them and listen to their voice to know where they are going, and then you also need to pay attention to the announcers, says Brinson. It's about knowing where they are going and anticipating what they're going to talk about. Hopefully, we have the same reaction time that we would if we were there in person.
That need to listen is all the more important because it isn't possible to have access to 20 video feeds that are available at a glance in the production truck on the Tour.
The Tour de France is part of a super-busy slate of activity for the SMT Durham facility (as well as its Jacksonville, FL, operation). The company is still doing NASCAR and also did the Kentucky Derby, NHL playoffs, and football.
The Tour de France is such a unique race because there are so many different competitions within the race itself, adds Brinson. We can take the data and isolate each one of those races in a way that the common fan can know what is happening. There's the King of the Mountain race and a sprint race and a young-rider race. And we can explain that all with data.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
16/10/2026
(Suzanne Cordeiro/Shutterstock for Sundance Film Festival)
By Patty Consolazio
...
16/10/2026
Standalone calibration, automatic bass management & digital I/O
The ARC Studio was a significant release for IK Multimedia, and was praised for offering a c...
16/10/2026
Classic compressor returns in 1U form
There are few pieces of gear that have achieved the status held by the SSL Bus Compressor, and it's now officially...
16/10/2026
Latest cinematic instrument unveiled
Zero-G say that their latest creation isn't your typical sample library or collection of instruments, but rather a ...
16/10/2026
Real-time MIDI orchestrator updated
Forma Labs Audio have recently launched a significant update that brings some powerful new features to their real-time M...
16/10/2026
The launch of the autumn programming schedules on traditional TV channels translated into a noticeable increase in total video viewership. Poles spent an averag...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Globecast, a leading provider of media integration and managed services for the sports broadcast industry, will showcase the latest developments in Content Exch...
16/10/2026
Boston Conservatory Wind Ensemble Presents America at 250 The free event, taking place at Samuel Adams Park at Faneuil Hall, features a program of inspiring A...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space. T...
16/10/2026
Beam Dynamics has appointed Brian Mauger as Regional Sales Manager, North America, strengthening its commercial team as the company expands across media, broadc...
16/10/2026
Secret Weapon Post Uses DaVinci Resolve Studio for Gregg Araki Films
Brie Clayton October 15, 2026
0 Comments
Remote post house delivers I Want Your ...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/10/2026
The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...
16/10/2026
New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera
Wooden Camera today announced a new p...
16/10/2026
Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...
16/10/2026
Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz ...
16/10/2026
Friday 16 October 2026
The Alessia Cup, powered by Sky, returns with Lioness an...
16/10/2026
Friday 16 October 2026
iPhone Duo now available to pre-order with savings of up...
16/10/2026
Republic of Ireland defenders back their future careers while nominating local c...
16/10/2026
Friday 16 October 2026
LOITV arrives on Sky Glass and Sky Stream
Sky customers in the Republic of Ireland can now enjoy the pulsating SSE Airtricity Men's...
16/10/2026
Nominations Announcement - RT Radio 1 Folk Awards
Celebrating the very best in folk music in Ireland from the past year
Awards event LIVE in Vicar Street and...
16/10/2026
RT has today announced that MaeBee, a brand-new animated series, will premiere ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...
15/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
15/10/2026
ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...
15/10/2026
SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...
15/10/2026
The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...
15/10/2026
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...
15/10/2026
Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...
15/10/2026
MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...