
Tour de France 2020: SMT Powers the Ticker From Across the Atlantic Facility in North Carolina inserts AR, tracking and results graphics By Ken Kerschbaumer, Editorial Director
Tuesday, September 15, 2020 - 1:50 pm
Print This Story | Subscribe
Story Highlights
The Tour de France is under way, and the world's best sports event for anyone with a case of unfulfilled wanderlust is being produced in a completely new way by rightsholders and their production partners around the globe.
Lee Brinson at work inserting graphics for the Tour de France from SMT's Durham, NC office.
Over the years, SMT has become a big part of NBC Sports' Tour de France effort, which traditionally would involve three mobile units onsite: a main production unit, an edit unit, and a truck for the studio show. Those three vehicles would be part of the Tour de France circus, rolling from town to town, stage to stage.
In a typical year, Lee Brinson, director, special events, SMT, would be part of that cavalcade along with SMT staffers. SMT powers the tickers as well as any insert or key graphic that has any type of data on it.
Whether it's stage results, sprint results, speeds in the group, any insert graphics are ours, says Brinson. There is a [character generator] at NBC Sports that does more of the editorial things. We also do the iso tracking pointer on the rider.
This year, Brinson's forgoing the food and wine of France for home-cooked meals in North Carolina and a daily commute to the office (albeit at very unusual commuting times).
Being on the Tour itself can be a bit like Groundhog Day, says Brinson: You wake up in your hotel, check out, figure out how to navigate the traffic, park, prep, and go through your normal day. Then you pack up the truck, get on the road, get to a new hotel, and start the whole thing over again.
COVID-19 has changed that (although it still can feel like Groundhog Day). This year, NBC has only a satellite truck, traveling from finish line to finish line to send video to Stamford, CT. All of the augmented reality and tracking graphics are inserted at SMT's broadcast facility in Durham, NC.
We are connected to NBC in Stamford via the internet, Brinson explains. Basically, NBC receives their video, patches that up, and sends it down to us.
What's interesting, he adds, is that the SMT machines are physically in Stamford and the operators are in Durham. Over the internet, we get our KVMs to our machines so we can control them. We also get all the returns so we can tie everything to the broadcast.
Data comes in directly from TVData, a Belgian company that has provided all the data for the Tour de France for a number of years. The results and peloton data are delivered to viewers, and the dimension data, for things like real-time gradient and speed, is integrated separately.
The group data goes directly from the TVData truck at the finish line to Durham, says Brinson, and we pipe it up to Stamford and our machines.
One of the challenges is bringing together multiple pieces of data from multiple providers and combining them into one.
Historically, operations on the Tour de France are a fairly tight affair in terms of spacing. But this year, says Brinson, two SMT production staffers are located in a space that normally holds upwards of 16 people. And the challenge for the team back home is that they can't just look and easily see what the producer and director are looking at.
You really have to follow them and listen to their voice to know where they are going, and then you also need to pay attention to the announcers, says Brinson. It's about knowing where they are going and anticipating what they're going to talk about. Hopefully, we have the same reaction time that we would if we were there in person.
That need to listen is all the more important because it isn't possible to have access to 20 video feeds that are available at a glance in the production truck on the Tour.
The Tour de France is part of a super-busy slate of activity for the SMT Durham facility (as well as its Jacksonville, FL, operation). The company is still doing NASCAR and also did the Kentucky Derby, NHL playoffs, and football.
The Tour de France is such a unique race because there are so many different competitions within the race itself, adds Brinson. We can take the data and isolate each one of those races in a way that the common fan can know what is happening. There's the King of the Mountain race and a sprint race and a young-rider race. And we can explain that all with data.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Strategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...
15/04/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...
15/04/2026
Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...
15/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security
SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...
15/04/2026
During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...
15/04/2026
Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
15/04/2026
This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond.
Apr...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...
14/04/2026
Sennheiser and Italian rental company Agor have begun preparations for their Eu...
14/04/2026
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...
14/04/2026
Deltatre has announced the completion of a direct-to-fan website and app for Leg...
14/04/2026
Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22.
Daktronics will showcase a...
14/04/2026
Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...
14/04/2026
BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...
14/04/2026
Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...
14/04/2026
Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...
14/04/2026
EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...
14/04/2026
Telos Alliance will introduce the following products at NAB Show 2026:
TV and Media
Telos Infinity MK2 Panels: A new generation of hardware control panels for...
14/04/2026
Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...
14/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
14/04/2026
Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...
14/04/2026
The deal establishes a close strategic alignment' between the iconic cinema...
14/04/2026
BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show
The 2026 Absa Cape EPIC, an...
14/04/2026
The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....
14/04/2026
DiSCO reduces uncertainty during the fog of war in modern threat environments an...
14/04/2026
GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...
14/04/2026
For decades, understanding the physical world from space has required a trade-of...
14/04/2026
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision.
He will spearhead transformation, innovatio...