
The Cube returns. Coming to ITV later this year
Following the success of last year's Million Pound specials, the award-winning hit show The Cube is returning to ITV and ITV Hub later this year.
Phillip Schofield returns to preside over the nerve-wracking gameshow, which sees contestants attempt seemingly simple tasks within the high-pressure confines of the iconic, and often punishing Perspex box.
The Million Pound Cube, which aired in October 2020, launched with 4.1m viewers. The series, which was stripped across the week, averaged 3.5m across 7 episodes, up on the previous series in 2015 by +0.4m and the biggest series of the show since 2014.
Produced by Objective Media Group Entertainment, the new 6x60 series will once again see pairs of contestants, from the same household, take on the ferocity of The Cube. Casting for the series is now under way (see below link) and as well as facing solo games, contestants will also face brand new two player challenges as they demonstrate skill and determination by braving The Cube, in the hope of winning a major cash prize.
Each pair has nine lives to complete seven games, each worth an increasing amount of money, as they move closer to the £250,000 jackpot. Players will have to overcome extreme nerves and frustration as they take on deceivingly simple tasks, but can they beat the tyrant that is The Cube?
As well as the six-part contestant series, there will also be a 2x60 celebrity specials, allowing well-known names and faces to feel the intense pressure as they endeavour to beat The Cube and win £250,000 for their chosen charity.
Phillip Schofield said: It was such a treat to be back in the studio last year, with the pairs of contestants adding a whole new twist on the drama inside the box. This series you'll see a whole new side to The Cube get ready to be on the edge of your sofas!
Katie Rawcliffe, Head of Entertainment Commissioning at ITV said: The Cube remains a firm favourite with our viewers and with the brilliant Phillip Schofield at the helm, its guaranteed to be another great series packed with drama, tension and entertainment.
OMG Entertainment's Ed de Burgh said: We are delighted that The Cube is coming back. This series promises to be another edge of your seat, sweaty-palmed treat for the whole family, with a fiercer than ever Cube looking to put our pairs of contestants through their paces.
The Cube will be made by OMG Entertainment, part of Objective Media Group, an All3Media Company, for ITV. It was commissioned for ITV by Katie Rawcliffe, Head of Entertainment Commissioning, ITV and Anna Meadows, Commissioning Editor, Entertainment, ITV. Executive producers are Ed de Burgh and Paul Wright, with Ed Booth co-executive producer. The series will be distributed by All3media International.
To apply for The Cube, fill in an online application at http://bit.ly/thecube2021
For further information, please contact: Sally Kent, OMG, sallykent@objectivemedia.group
About Objective Media Group Entertainment
Set up in 2019, Objective Media Group Entertainment is led by Ed de Burgh, Ben Shephard, and Becca Walker. It is a bespoke home for entertainment, quiz and game show ideas within Objective Media Group and draws upon Ed, Ben, and Becca's 20 years collective experience in the TV industry. Recent shows include hit series The Million Pound Cube and ratings success Lingo, which has just been commissioned for an extended second run, both for ITV, and the recently announced Channel 4 quiz show The Answer Trap.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...