CNN Dominates MSNBC in Prime Time in November Beats MSNBC in Weekday Prime Time for First Time Since February 2017
CNN Prime Time Grows Double Digits vs. Last Year
Network Hits Near Presidential Election Year Levels this November; Posting Third-Best Prime Time Performance in 17 Years
November 28, 2018
CNN had a very robust prime time ratings performance and tremendous growth this month, with the network easily dominating MSNBC in the key demographic adults 25-54 in November. For the first time since February 2017, CNN beat MSNBC in weekday (M-F) primetime (459k vs. 431k) among adults 25-54. CNN also topped MSNBC in M-Su prime time (395k vs. 360k) in the key demo 25-54, now for the second straight month. CNN grew an impressive 42% in total viewers and 36% among adults 25-54 in weekday prime time vs. last year, while MSNBC is down double digits (-10%) in the key demo. CNN also grew by double digits in M-Su prime time. CNN's November ratings hit near presidential election year levels, with the network posting its third-highest November M-F prime time audience in 17 years (since 2001) in total viewers (just after 2008 and 2016). The network also registered its third-highest November M-Su prime time since 2001 in total viewers (also following 2008 and 2016).
CNN also surpassed MSNBC in the other dayparts including total day, daytime and weekends among adults 25-54 this month. CNN has now beaten MSNBC for 53 straight months in total day in the key demographic 25-54 (231k vs. 183k), the longest monthly streak since January 2010. This was also CNN's third-highest November total day since 2001 in total viewers (behind presidential election years 2016, 2008).
Every hour of CNN's daytime programming (9am-4pm) topped MSNBC's dayside programming this month among adults 25-54. During the day, CNN had a 30% advantage over MSNBC in the key demographic adults 25-54 (218k vs. 168k), with CNN now outperforming MSNBC for 57 consecutive months in this important daypart. This is the longest streak on record. And this was CNN's third-highest November daytime average in total viewers since 2001 (after 2016, 2008).
CNN easily outperformed MSNBC during weekend programming among adults 25-54 in both total day (167k vs. MSNBC's 100k) and prime time (172k vs. MSNBC's 110k). On Saturdays, CNN delivered higher demo audiences than MSNBC for 22 out of 24 hours and on Sundays, beat MSNBC for 23 of 24 hours among adults 25-54. CNN ranked #1 in cable news among adults 25-54 on Saturdays at 11am and from 1-7pm and on Sundays from 3-5pm, 6p-8p, 9p-12a, 1a-3a and at 4am.
Among ALL cable networks, CNN ranked #6 in total viewers and adults 25-54 in total day this month. This marks the 11th straight month that CNN is a Top 10 cable network among total viewers in total day. In M-F prime time, CNN ranked #6 in total viewers and #7 among adults 25-54, the fifth straight month that CNN ranks as a Top 10 cable network among total viewers in M-F prime time.
CNN News Program Highlights:
New Day with Alisyn Camerota and John Berman (6-9am) had its third-highest November among both 25-54 (192k) and total viewers (611k) just after 2016 and 2017. This is also the overall network's third-highest November in the morning daypart since 2008, among both total viewers and P25-54 (behind 2016, 2017).
The Lead with Jake Tapper (4pm) ranked #1 in cable news delivering 295k among adults 25-54, up 8% from a year ago. Fox (288k) was down -10% in the hour and MSNBC (234k) was down by -2%. The Tapper-led program has ranked #1 in the time period for three of the past 5 months. This was the second-highest November on record for the program (behind only election year, 2016) among both total viewers and adults 25-54.
The Situation Room with Wolf Blitzer ranked #2 in cable news this month, easily topping MSNBC at both 5pm (298k vs. MSNBC's 214k) and at 6pm (310k vs. MSNBC's 224k) among adults 25-54. November marks the sixth consecutive month that CNN has outperformed MSNBC at 5pm and 6pm. This is the third-highest November for the Sit Room and the network overall since 2008 (behind only 2016 and 2017) among adults 25-54 (298k) at 5pm. It's also the third-highest November at 6pm (since 2008) in total viewers (just following 2016 and 2017). The Sit Room grew 6% in total viewers during the 5p hour and 5% during the 6p hour.
Erin Burnett Outfront (7pm) beat MSNBC's Hardball (344k vs. 254k) for the sixth straight month. The program has now outpaced MSNBC for nine of the past 12 months. This is EBOF's third-highest November since 2001 in total viewers (1.086 million; after 2008 and 2016)) and the third-highest in the demo since 2008 (behind 2016 and 2017). EBOF has also seen audience growth from last year, increasing 8% in total viewers.
Anderson Cooper 360 (8pm) surpassed MSNBC's All in with Chris Hayes for the fifth straight month in the key demo adults 25-54 (372k vs. MSNBC's 296k) this month. This is AC 360's second-highest November on record in total viewers (1.225 million) and third-highest in the demo 25-54 (372k) just following the presidential election year in 2016. The Cooper-led program grew the most in cable news at 8pm among total viewers, increasing 15% compared to a year ago.
Cuomo Prime Time (9pm) which launched in June, was CNN's #1 news program in November in total viewers with 1.288 million. Cuomo delivered the network's third-highest 9pm November viewership on record since 2003 in total viewers, and among P25-54 (just after 2008 and 2016). The Cuomo-led program was up the most in cable news at 9pm - increasing 25%, Hannity was down (-10%) and Maddow was up 4% in total viewers. The program also showed the only growth in the demo this month, growing 2%, while Hannity was down -16% and Maddow lost -15% of her audience versus a ye
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CNN Dominates MSNBC in Prime Time in November Beats MSNBC in Weekday Prime Time for First Time Since February 2017
