Sony launches IP Live Production Studio at DMPCE, Pinewood Studios posted: 20/06/2016
New IP Live facility will demonstrate full IP ecosystem, provide training and be a test bed for third party interoperability
Sony has launched a dedicated IP Live Studio as part of its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios. The facility opening marks Sony's commitment to developing IP solutions ready today, open for tomorrow. The brand new IP Studio will demonstrate the full IP ecosystem, acting as a training centre and test bed for third party interoperability. Broadcasters and production companies have long lacked the opportunity to get hands-on with a test IP Live production system and Sony is now able to provide a landmark educational resource and practical tool to aid literacy and excellence in IP.
The studio will demonstrate what the industry can achieve, showcasing the scalability and benefits of Sonys Networked Media Interface, which delivers low latency and noise-free switching of HD and 4K video, audio and metadata via standard network infrastructures. It will also support IP initiatives as a hardware tool and establish itself as a prime training ground for professionals, in line with the strong heritage already established by Sony at Pinewood Studios.
The IP Live Studio will serve as a playground' for partners that are part of the IP Live Alliance, allowing them to interface their own equipment with the Sony system. With the range of IP-compatible software and kit expanding across the industry, the DMPCE's platform will allow partners to ensure their customers can interact with different workflows thanks to the help of Sony's technology. Sony has already established a leading list of partners, including 50 members of the IP Live Alliance, who will be able to use the studio to go beyond a regular proof of concept by demonstrating their products' interoperability and functionality in a live environment.
Ever since introducing our first IP-enabled solutions back in 2012, weve been working with partners and customers to make IP an operational reality in live production environments. Our approach is tested and proven in the field, forming the backbone of live production workflows for customers such as TV Globo, CNN Adria and the PSNC, said Norbert Paquet, Strategic Marketing Manager at Sony Professional Europe. To date, standards and alliances have focused only on a few of the challenges of IP Live production. The IP Live Studio is therefore an opportunity for our customers to test and operate a complete IP workflow, and experience the exciting interoperability on offer.
The IP Live Studio will exist alongside Sony's established cinematography and Broadcast workflow at the DMPCE, which has already welcomed over 3,300 customers through its doors since its launch in 2013. The DMPCE has a strong heritage in training, and the IP Studio further supports Sony's mission to educate and inspire AV professionals by letting them feel the power of the latest technologies for themselves. We're really looking forward to welcoming everyone to the new IP Live Studio, said Ann-Marie Hiscox, European Head of Training at Sony Professional Europe.
The Studio's acquisition system will feature Sony's HDC-4300 4K/HD live system camera and BPU-4500 baseband processor, working in tandem with NXLK-IP40F SDI to IP converter boards, and a state of the art network infrastructure. The list of manufacturers contributing interoperable kit to the Studio includes:
Cisco
Evertz
EVS
Imagine Communications
Juniper Networks
Tektronix
TSL
The following operational and technological features will be demonstrated, among others:
4K and HD acquisition over IP
Video switching over IP
Real Time graphics over IP
Networked Media Interface interoperability
Dynamic routing
Designed for Live Production engineers, live studio technicians, production companies, broadcasters and more, the IP Live studio will be open from June.
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Sony launches IP Live Production Studio at DMPCE, Pinewood Studios posted: 20/06/2016 
