
Chyron today announced that its 2024 NAB Show booth (SL2238), the company will highlight customer-centric innovation in sports graphics solutions and its ongoing commitment to delivering reliable, full-featured products that enable greater creativity and efficiency in visual storytelling for live sports. Chyron will showcase the latest 4.10 release of its flagship PRIME platform, as well as a sneak peek at PRIME 5.0 in beta, along with the company's PAINT (replay and telestration), VSAR (virtual production), Click Effects (stadium and in-venue production), Virtual Placement, and Chyron LIVE (cloud-based live production) solutions.
On Tuesday, April 16, the Chyron booth will host a presentation featuring David Melfi, director of graphics integration for NBC Sports & Olympics, along with Chyron's Nikole McStanley, product portfolio director of live production technology. Together, Melfi and McStanley led collaborative development of key updates in PRIME 4.7, 4 8, and 4.9 releases over the past year, all geared toward meeting NBC Sports' requirements for high-profile collegiate sports and top-tier international sports competitions.
Through customer collaboration and with user feedback, we've introduced robust new capabilities in PRIME and across our product line, said Carol Bettencourt, vice president of marketing at Chyron. Along with that development and our future-focused R&D efforts, we've been investing in processes such as automated testing and customer feedback loops over longer release cycles to ensure the highest quality. The NAB Show is an ideal venue in which to reveal current initiatives and gather valuable input from the user community. We look forward to bringing our latest innovations to the show floor.
Chyron's PRIME platform allows users to leverage its industry-leading design features not only to create and animate stunning CG graphics, but also video walls, touchscreen graphics, and branding, bringing efficiencies and consistency to visual storytelling across the control room, studio, and downstream workflows. Focusing on cutting-edge capabilities introduced in recent PRIME updates, Chyron will focus on version 4.10 at the NAB Show, demonstrating a playout workflow that further simplifies operation while enabling greater control over the types of data displayed in live-to-air graphics. New dynamic data functionality allows playout operators to control not just the display of real-time data in a graphic, but also the actions that data will trigger.
Control panels in PRIME now can be configured by designers to provide access to specific parameters and give playout operators just the right amount of control and flexibility. Those same control panels will be available when PRIME integrates with Chyron's Click Effects venue controller, bringing greater efficiency to graphics updates, both images and text, across the ribbon board, center hung, and other displays. Calling up PRIME graphics with a single button click, operators at the venue can manipulate the graphics they re going to play out just as they would if they were a live graphics playout operator.
With its preview of PRIME 5.0, Chyron will focus on end-to-end workflows within the platform and seek user input on features currently in development. With this upcoming release, PRIME will support two 4K inputs and two 4K outputs, giving the platform higher resolution capability. Tighter integration with Adobe Photoshop and After Effects in PRIME 5.0 will allow designers even more control of imported assets, directly within the PRIME environment, expanding on the already robust capabilities to update text and manipulate layers. Because PRIME 5.0 also will support a ProRes output without the need for conversion, designers can both save time and eliminate the expense of storing multiple versions in multiple formats.
An update to the PRIME Clips module introduces automatic conversion of clips from NTSC to PAL, eliminating extra processing steps during production and bringing further time savings to live production for international sports broadcasts. With support for both NDI and HDR, the PRIME platform also supports the wide array of workflows and formats used in live sports production today. gRPC-enabled bidirectional API communication contributes to system performance and security.
On its NAB Show booth, Chyron also will feature PAINT 9.6, updated to enable even more flexible and dynamic sports analysis live on air. Along with tracked and tuned telestration clips and richer effects, UI and workflow enhancements streamline the sportscasting workflow. PAINT also boasts a new Highlight Pitch Zone tool, an enhanced CutOut tool, and an innovative Multi-Angle Telestration capability that preserves illustrations across multiple camera angles to provide a multi-dimensional view of key plays and strategies.
Chyron's Click Effects and VSAR will both be on display, with experts on the booth showing simulations of new features proposed for upcoming releases and gathering input from existing and potential customers. A beta build of VSAR with support for Unreal Engine 5 will be available for demos. Chyron's Virtual Placement rounds out the offering for live sports production, making it easy to add virtual graphics to any live broadcast.
Broadcasters and streamers looking for a scalable, economical, all-in-one cloud-based live production solution can take Chyron LIVE for a spin at the NAB Show. The award-winning platform offers a comprehensive and intuitive user interface for switching video sources such as cameras, feeds, or clips, as well as broadcast-grade graphical overlays, creating clips from live video sources, and enhancing storytelling with illustrated replay (telestration).
More information on Chyron solutions for sports production is available on Chyron s website: chyron.com.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
18/11/2025
LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...
18/11/2025
ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...
18/11/2025
By Jessica Herndon
When Chilean filmmakers Diego C spedes and Giancarlo Nasi ar...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...
18/11/2025
Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
18/11/2025
CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired approximately 8.2% of the outstanding class A (non-voting) shares o...
18/11/2025
TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media....
18/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...
18/11/2025
SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...
18/11/2025
In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...
18/11/2025
Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...
18/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...
18/11/2025
Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...
18/11/2025
Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...
18/11/2025
Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...
18/11/2025
Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...
18/11/2025
Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...
18/11/2025
iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...
18/11/2025
Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...
18/11/2025
Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
18/11/2025
Abu Dhabi, UAE, November 18, 2025 At Dubai Airshow 2025, Mira Aerospace, the H...
18/11/2025
Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitor...
18/11/2025
Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel p...
18/11/2025
Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All...
18/11/2025
Wuppertal November 18, 2025
Tisman Service Expands Rental Offerings with Riede...
18/11/2025
Today, Microsoft, NVIDIA and Anthropic announced new strategic partnerships. Anthropic is scaling its rapidly growing Claude AI model on Microsoft Azure, powere...
18/11/2025
AI agents have the potential to become indispensable tools for automating complex tasks. But bringing agents to production remains challenging.
According to Ga...
18/11/2025
DJ Carey: The Dodger starts Monday 24th November at 9.35pm on RT One and RT Pl...
17/11/2025
EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...
17/11/2025
Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...