
Chyron today announced that its 2024 NAB Show booth (SL2238), the company will highlight customer-centric innovation in sports graphics solutions and its ongoing commitment to delivering reliable, full-featured products that enable greater creativity and efficiency in visual storytelling for live sports. Chyron will showcase the latest 4.10 release of its flagship PRIME platform, as well as a sneak peek at PRIME 5.0 in beta, along with the company's PAINT (replay and telestration), VSAR (virtual production), Click Effects (stadium and in-venue production), Virtual Placement, and Chyron LIVE (cloud-based live production) solutions.
On Tuesday, April 16, the Chyron booth will host a presentation featuring David Melfi, director of graphics integration for NBC Sports & Olympics, along with Chyron's Nikole McStanley, product portfolio director of live production technology. Together, Melfi and McStanley led collaborative development of key updates in PRIME 4.7, 4 8, and 4.9 releases over the past year, all geared toward meeting NBC Sports' requirements for high-profile collegiate sports and top-tier international sports competitions.
Through customer collaboration and with user feedback, we've introduced robust new capabilities in PRIME and across our product line, said Carol Bettencourt, vice president of marketing at Chyron. Along with that development and our future-focused R&D efforts, we've been investing in processes such as automated testing and customer feedback loops over longer release cycles to ensure the highest quality. The NAB Show is an ideal venue in which to reveal current initiatives and gather valuable input from the user community. We look forward to bringing our latest innovations to the show floor.
Chyron's PRIME platform allows users to leverage its industry-leading design features not only to create and animate stunning CG graphics, but also video walls, touchscreen graphics, and branding, bringing efficiencies and consistency to visual storytelling across the control room, studio, and downstream workflows. Focusing on cutting-edge capabilities introduced in recent PRIME updates, Chyron will focus on version 4.10 at the NAB Show, demonstrating a playout workflow that further simplifies operation while enabling greater control over the types of data displayed in live-to-air graphics. New dynamic data functionality allows playout operators to control not just the display of real-time data in a graphic, but also the actions that data will trigger.
Control panels in PRIME now can be configured by designers to provide access to specific parameters and give playout operators just the right amount of control and flexibility. Those same control panels will be available when PRIME integrates with Chyron's Click Effects venue controller, bringing greater efficiency to graphics updates, both images and text, across the ribbon board, center hung, and other displays. Calling up PRIME graphics with a single button click, operators at the venue can manipulate the graphics they re going to play out just as they would if they were a live graphics playout operator.
With its preview of PRIME 5.0, Chyron will focus on end-to-end workflows within the platform and seek user input on features currently in development. With this upcoming release, PRIME will support two 4K inputs and two 4K outputs, giving the platform higher resolution capability. Tighter integration with Adobe Photoshop and After Effects in PRIME 5.0 will allow designers even more control of imported assets, directly within the PRIME environment, expanding on the already robust capabilities to update text and manipulate layers. Because PRIME 5.0 also will support a ProRes output without the need for conversion, designers can both save time and eliminate the expense of storing multiple versions in multiple formats.
An update to the PRIME Clips module introduces automatic conversion of clips from NTSC to PAL, eliminating extra processing steps during production and bringing further time savings to live production for international sports broadcasts. With support for both NDI and HDR, the PRIME platform also supports the wide array of workflows and formats used in live sports production today. gRPC-enabled bidirectional API communication contributes to system performance and security.
On its NAB Show booth, Chyron also will feature PAINT 9.6, updated to enable even more flexible and dynamic sports analysis live on air. Along with tracked and tuned telestration clips and richer effects, UI and workflow enhancements streamline the sportscasting workflow. PAINT also boasts a new Highlight Pitch Zone tool, an enhanced CutOut tool, and an innovative Multi-Angle Telestration capability that preserves illustrations across multiple camera angles to provide a multi-dimensional view of key plays and strategies.
Chyron's Click Effects and VSAR will both be on display, with experts on the booth showing simulations of new features proposed for upcoming releases and gathering input from existing and potential customers. A beta build of VSAR with support for Unreal Engine 5 will be available for demos. Chyron's Virtual Placement rounds out the offering for live sports production, making it easy to add virtual graphics to any live broadcast.
Broadcasters and streamers looking for a scalable, economical, all-in-one cloud-based live production solution can take Chyron LIVE for a spin at the NAB Show. The award-winning platform offers a comprehensive and intuitive user interface for switching video sources such as cameras, feeds, or clips, as well as broadcast-grade graphical overlays, creating clips from live video sources, and enhancing storytelling with illustrated replay (telestration).
More information on Chyron solutions for sports production is available on Chyron s website: chyron.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...
06/08/2026
Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...
06/08/2026
Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...
06/08/2026
Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...
06/08/2026
End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...
06/08/2026
New 16- and 32-pad MIDI controllers now available
Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...
06/08/2026
Standalone version, performance improvements & more
Lewitt have just released a significant update for their speaker and room virtualisation software, intro...
06/08/2026
Combines celeste samples with synth engine
After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...
06/08/2026
SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...
06/08/2026
The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited.
Joining Bluemel are Henry Ashton (A ...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...
06/08/2026
Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026.
Broadcast in...
06/08/2026
Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT
Deepti Pradeep August 6, 2026
0 Comments
The Adobe plugin in ChatGPT br...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...
06/08/2026
Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...
06/08/2026
LA JOLLA, CA-Scripps Research has received more than $500,000 in first-year fund...
06/08/2026
LA JOLLA, CA-Viruses are masters at invading our cells thanks to specialized proteins that coat their surfaces. When scientists design vaccines, they often crea...
06/08/2026
LA JOLLA, CA-The brain has its own immune system, which detects threats and mounts a defense. A growing body of evidence has shown that in Alzheimer's disea...
06/08/2026
LA JOLLA, CA-Scripps Research chemist Jin-Quan Yu has been elected to the National Academy of Sciences (NAS), one of the highest honors a scientist can achieve....
06/08/2026
LA JOLLA, CA-Scripps Research ranked third in the inaugural 2026 Cure Innovation Index recognizing the top-performing institutes and centers across the United S...
06/08/2026
Benjamin Cravatt, the Gilula Chair of Chemical Biology and a professor of chemis...
06/08/2026
LA JOLLA, CA-Dennis Burton, professor and the James & Jessie Minor Chair in Immu...
06/08/2026
LA JOLLA, CA-Inside every human cell, proteins are constantly being tagged with small chemical modifications after they're produced. Known as post-translati...
06/08/2026
LA JOLLA-Scripps Research has established the Ian Wilson Endowed Chair, a new fa...
06/08/2026
Scripps Research's Skaggs Graduate School of Chemical and Biological Science...
06/08/2026
LA JOLLA, CA-Professor Jin-Quan Yu of Scripps Research has been elected to the Fellowship of the Royal Society, the U.K.'s national academy of sciences and ...
06/08/2026
LA JOLLA, CA-For years, researchers have been hoping for vaccines that protect people against not just one strain of HIV, but every strain of the quickly mutati...
06/08/2026
LA JOLLA, CA-The Calibr-Skaggs Institute for Innovative Medicines, the nonprofit...
06/08/2026
LA JOLLA, CA-Building the complex 3D molecules needed for new medicines has alwa...
06/08/2026
LA JOLLA, CA-Fentanyl and related variants of the synthetic opioid kill more Americans each year than car accidents and gun violence combined. In too-high doses...