
Chyron today announced that its 2024 NAB Show booth (SL2238), the company will highlight customer-centric innovation in sports graphics solutions and its ongoing commitment to delivering reliable, full-featured products that enable greater creativity and efficiency in visual storytelling for live sports. Chyron will showcase the latest 4.10 release of its flagship PRIME platform, as well as a sneak peek at PRIME 5.0 in beta, along with the company's PAINT (replay and telestration), VSAR (virtual production), Click Effects (stadium and in-venue production), Virtual Placement, and Chyron LIVE (cloud-based live production) solutions.
On Tuesday, April 16, the Chyron booth will host a presentation featuring David Melfi, director of graphics integration for NBC Sports & Olympics, along with Chyron's Nikole McStanley, product portfolio director of live production technology. Together, Melfi and McStanley led collaborative development of key updates in PRIME 4.7, 4 8, and 4.9 releases over the past year, all geared toward meeting NBC Sports' requirements for high-profile collegiate sports and top-tier international sports competitions.
Through customer collaboration and with user feedback, we've introduced robust new capabilities in PRIME and across our product line, said Carol Bettencourt, vice president of marketing at Chyron. Along with that development and our future-focused R&D efforts, we've been investing in processes such as automated testing and customer feedback loops over longer release cycles to ensure the highest quality. The NAB Show is an ideal venue in which to reveal current initiatives and gather valuable input from the user community. We look forward to bringing our latest innovations to the show floor.
Chyron's PRIME platform allows users to leverage its industry-leading design features not only to create and animate stunning CG graphics, but also video walls, touchscreen graphics, and branding, bringing efficiencies and consistency to visual storytelling across the control room, studio, and downstream workflows. Focusing on cutting-edge capabilities introduced in recent PRIME updates, Chyron will focus on version 4.10 at the NAB Show, demonstrating a playout workflow that further simplifies operation while enabling greater control over the types of data displayed in live-to-air graphics. New dynamic data functionality allows playout operators to control not just the display of real-time data in a graphic, but also the actions that data will trigger.
Control panels in PRIME now can be configured by designers to provide access to specific parameters and give playout operators just the right amount of control and flexibility. Those same control panels will be available when PRIME integrates with Chyron's Click Effects venue controller, bringing greater efficiency to graphics updates, both images and text, across the ribbon board, center hung, and other displays. Calling up PRIME graphics with a single button click, operators at the venue can manipulate the graphics they re going to play out just as they would if they were a live graphics playout operator.
With its preview of PRIME 5.0, Chyron will focus on end-to-end workflows within the platform and seek user input on features currently in development. With this upcoming release, PRIME will support two 4K inputs and two 4K outputs, giving the platform higher resolution capability. Tighter integration with Adobe Photoshop and After Effects in PRIME 5.0 will allow designers even more control of imported assets, directly within the PRIME environment, expanding on the already robust capabilities to update text and manipulate layers. Because PRIME 5.0 also will support a ProRes output without the need for conversion, designers can both save time and eliminate the expense of storing multiple versions in multiple formats.
An update to the PRIME Clips module introduces automatic conversion of clips from NTSC to PAL, eliminating extra processing steps during production and bringing further time savings to live production for international sports broadcasts. With support for both NDI and HDR, the PRIME platform also supports the wide array of workflows and formats used in live sports production today. gRPC-enabled bidirectional API communication contributes to system performance and security.
On its NAB Show booth, Chyron also will feature PAINT 9.6, updated to enable even more flexible and dynamic sports analysis live on air. Along with tracked and tuned telestration clips and richer effects, UI and workflow enhancements streamline the sportscasting workflow. PAINT also boasts a new Highlight Pitch Zone tool, an enhanced CutOut tool, and an innovative Multi-Angle Telestration capability that preserves illustrations across multiple camera angles to provide a multi-dimensional view of key plays and strategies.
Chyron's Click Effects and VSAR will both be on display, with experts on the booth showing simulations of new features proposed for upcoming releases and gathering input from existing and potential customers. A beta build of VSAR with support for Unreal Engine 5 will be available for demos. Chyron's Virtual Placement rounds out the offering for live sports production, making it easy to add virtual graphics to any live broadcast.
Broadcasters and streamers looking for a scalable, economical, all-in-one cloud-based live production solution can take Chyron LIVE for a spin at the NAB Show. The award-winning platform offers a comprehensive and intuitive user interface for switching video sources such as cameras, feeds, or clips, as well as broadcast-grade graphical overlays, creating clips from live video sources, and enhancing storytelling with illustrated replay (telestration).
More information on Chyron solutions for sports production is available on Chyron s website: chyron.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/02/2026
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...
17/02/2026
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...
17/02/2026
CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...
17/02/2026
Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look
With NBC Sports just months into its return to NBA coverage a...
17/02/2026
Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
17 Feb 2026
VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...
17/02/2026
Back to All News
WBD Files Definitive Proxy Statement and Schedules Special Mee...
17/02/2026
Arvato Systems Once Again Named One of Germany's Best IT Service Providers.
The best IT service providers in 2026
G tersloh - Arvato Systems is once ag...
17/02/2026
Open the report
Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
The production infrastructure scaled seamlessly from regular-season games to the...
16/02/2026
The operations team reimagined traditional workflows were reimagined and built a...
16/02/2026
Once again an in-house operation, the league's network is producing shows fr...
16/02/2026
The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...
16/02/2026
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...
16/02/2026
Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...
16/02/2026
Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...
16/02/2026
Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...
16/02/2026
The Film Independent Spirit Awards have officially switched things up. This Sund...
16/02/2026
SBS's Powerhouse Current Affairs Line-up is Back with the Conversations and ...
16/02/2026
A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...
16/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is increasing capacity and ramping up p...
16/02/2026
Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...
16/02/2026
Back to All News
Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clip...
16/02/2026
In Ep62 of the AMPS Podcast, they share how a 3 mm DPA 6061 Subminiature Mic became part of a custom solution hidden inside the underwater mask capturing breath...
16/02/2026
Back to All News
Netflix Releases the Second Season of Gangs of Galicia on April 3
Entertainment
16 February 2026
GlobalSpain
Link copied to clipboard
Wat...
16/02/2026
Back to All News
"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clipboard
...
16/02/2026
RT News & Current Affairs has today announced the new appointments of journalis...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
15/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
15/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
15/02/2026
New to NBA coverage, the viewer experience offers several angles in addition to ...
15/02/2026
Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics
NBC Sports is in the midst of its first NBA A...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...